Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. Despite the company's significance to the on-demand economy and the mobile revolution and the battle for global dominance that Kalanick is waging against politicians and taxi companies all over the world, the full story behind Uber has never been told.
If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
In Inside Apple, Adam Lashinsky provides listeners with insight on leadership and innovation. He introduces Apple business concepts, such as the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event at which that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).
"Worth a listen"
"Inside Apple" enthüllt das geheime System, die Taktiken und die Führungsstrategien, die es Steve Jobs und seinem Unternehmen erlaubten...
Uber is one of the most fascinating and controversial businesses in the world, both beloved for its elegant ride-hailing concept and heady growth, and condemned for CEO Travis Kalanick's ruthless pursuit of success at all cost. In Wild Ride, Adam Lashinsky, veteran Fortune writer and author of Inside Apple, traces the story of Uber's meteoric rise: from its murky origins to its plans for expansion into radically different industries.