If Apple is Silicon Valley's answer to Willy Wonka's Chocolate Factory, then author Adam Lashinsky provides listeners with a golden ticket to step inside. This primer on leadership and innovation, offers exclusive new information about how Apple innovates. It should appeal to anyone hoping to bring some of that Apple magic to their own company, career, or creative endeavor.
In Inside Apple, Adam Lashinsky provides listeners with insight on leadership and innovation. He introduces Apple business concepts, such as the 'DRI' (Apple's practice of assigning a Directly Responsible Individual to every task) and the Top 100 (an annual event at which that year's top 100 up-and-coming executives were surreptitiously transported to a secret retreat with company founder Steve Jobs).
"Worth a listen"