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Adam Ferrier

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  • The Advertising Effect | Adam Ferrier,Jennifer Fleming

    The Advertising Effect

    • UNABRIDGED (9 hrs and 47 mins)
    • By Adam Ferrier, Jennifer Fleming
    • Narrated By Nigel Carrington
    Overall
    (256)
    Performance
    (224)
    Story
    (219)

    In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).

    Phil Hudson says: "One of The Best Books on Advertising Ever"
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