Showing titles in Engineering

In AI Superpowers, Kai-fu Lee argues powerfully that because of these unprecedented developments in AI, dramatic changes will be happening much sooner than many of us expected. Indeed, as the US-Sino AI competition begins to heat up, Lee urges the US and China to both accept and to embrace the great responsibilities that come with significant technological power.

Surprising rules for successful monetization. In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA.

She was 17 years old on a Christmas Eve flight 40 years ago to join her father for Christmas when the unimaginable happened. The Lockheed L-188A Electra, on the way from Lima to Pucallpa, flew directly into a thunderstorm. A strike of lightning left the plane incinerated and Juliane Diller (Koepcke) still strapped to her plane seat falling through the night air two miles above the Earth. Her survival is unexplainable and considered a modern-day miracle. Her mother was among the 91 dead and Juliane the sole survivor.

How can software engineers manage a living codebase that evolves and responds to changing requirements and demands over the length of its life? Based on their experience at Google, software engineers Titus Winters and Hyrum Wright, along with technical writer Tom Manshreck, present a candid and insightful look at how some of the world’s leading practitioners construct and maintain software. This book covers Google’s unique engineering culture, processes, and tools and how these aspects contribute to the effectiveness of an engineering organization.

After sailing 300,000 miles and weathering dozens of storms in all the world's oceans, John Kretschmer has plenty of stories and advice to share. John's offshore training passages sell out a year in advance, and his entertaining presentations are popular at boat shows and yacht clubs all over the English-speaking world. John's talent for storytelling enchants his audience as it soaks up the lessons he learned during his often challenging voyages. Now you can take a seat next to John - at a lesser cost - and get the knowledge you need to fulfill your own dream of blue-water adventure.

In Too Far on a Whim, Tyler A. Pitrof presents a high-spirited revision of the US Navy's commitment to high-steam propulsion systems, the mainstay of its World War II fleets. Pitrof's research persuasively demonstrates that in its war against the Imperial Japanese Navy, the US Navy succeeded despite its high-steam propulsion systems rather than because of them. Pitrof provides an account that extends far beyond technology and into matters of naval hierarchies and bureaucracy, strategic theory, and ego.

What if we showed up everyday to be a better version of ourselves? Not losing ground, but gaining more each day. More knowledge, more understanding, more real-world skills. That is my reason for this book and my reason behind the MzeroA Online Ground School. My goal throughout this book is to keep you inspired throughout the process of pursuing Aviation Mastery. This book is filled with the science of learning and the science of aviation safety from my experience of now over 10,000 hours as a pilot and flight instructor.

Trivia Bundle is a 3-in-1 iCollection of three Trivia books. Sports Trivia Hero has 106 questions of interesting Trivia and fun facts on Baseball, Basketball, American Football, and Olympic questions to keep you entertained. Sports Trivia Hero: Part Two has 107 questions of interesting trivia and fun facts on Hockey, Tennis, Golf, and Winter Olympic questions to keep you entertained. Aviation Trivia Hero is a book of 101 questions and fun facts of space and air history and trivia.

For years, companies have rewarded their most effective engineers with management positions. But treating management as the default path for an engineer with leadership ability doesn't serve the industry well—or the engineer. The staff engineer's path allows engineers to contribute at a high level as role models, driving big projects, determining technical strategy, and raising everyone's skills. This in-depth book shows you how to understand your role, manage your time, master strategic thinking, and set the standard for technical work.

Following his blockbuster biography of Steve Jobs, The Innovators is Walter Isaacson’s revealing story of the people who created the computer and the Internet. It is destined to be the standard history of the digital revolution and an indispensable guide to how innovation really happens. What were the talents that allowed certain inventors and entrepreneurs to turn their visionary ideas into disruptive realities? What led to their creative leaps? Why did some succeed and others fail?

For millennia, humans have used one simple method to solve problems. Whether it's planting crops, building skyscrapers, developing photographs, or designing the first microchip, all creators follow the same steps to engineer progress. But this powerful method, the "engineering method", is an all but hidden process that few of us have heard of—let alone understand—but that influences every aspect of our lives.

Some of engineering's mightiest achievements are small in scale, even hidden—and yet, without them, the complex machinery on which our modern world runs would not exist. In Nuts and Bolts, Roma Agrawal examines seven of these extraordinary elements: the nail, the wheel, the spring, the lens, the magnet, the string, and the pump. From the physics behind both Roman nails and modern skyscrapers to rudimentary springs that inspired lithium batteries, Agrawal shows us how even the most sophisticated items are built on the foundations of these ancient and fundamental breakthroughs in engineering.

The Path Between the Seas tells the story of the men and women who fought against all odds to fulfill the 400-year-old dream of constructing an aquatic passageway between the Atlantic and Pacific oceans. It is a story of astonishing engineering feats, tremendous medical accomplishments, political power plays, heroic successes, and tragic failures. McCullough expertly weaves the many strands of this momentous event into a captivating tale.

Veteran journalist Peter Annin shows that wastewater has become a surprising weapon in America's war against water scarcity. Annin probes deep into the water reuse movement in five water-strapped states—California, Texas, Virginia, Nevada, and Florida. He drinks beer made from purified sewage, visits communities where purified sewage came to the rescue, and examines how one of the nation's largest wastewater plants hopes to recycle one hundred percent of its wastewater by 2035.

Run a Google search for “black girls” - what will you find? “Big Booty” and other sexually explicit terms are likely to come up as top search terms. But, if you type in “white girls”, the results are radically different. The suggested porn sites and un-moderated discussions about “why black women are so sassy” or “why black women are so angry” presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities.

In a world of evolving competition, economic challenges, and technological advancements, the success of North American manufacturing hinges on one critical element: leadership. In Tradition Meets Transformation, authors Laurie Harbour and Scott Walton emphasize the pivotal role of leadership in driving transformation and generational improvement within the industry.

How do today's most successful tech companies - Amazon, Google, Facebook, Netflix, Tesla - design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently from the vast majority of tech companies. In Inspired, technology product management thought leader Marty Cagan provides listeners with a master class in how to structure and staff a vibrant and successful product organization and how to discover and deliver technology products that your customers will love.

A complete guide for Ham Radio Operators looking to work DX, defined as distant stations. Intended for both seasoned hams looking to improve skills and for beginners alike. The book includes sections on getting a ham radio shack setup for DX, hardware and software suggestions, automation, operating awards, QSL procedures as well as DX operating tips. Book covers various operating modes such as CW, phone and digital. A heavy emphasis is put on the currently popular HF digital modes as well as good operating practices to be a successful DXer.

Two-time winner of the Pulitzer Prize David McCullough tells the dramatic story behind the story about the courageous brothers who taught the world how to fly: Wilbur and Orville Wright.

On December 17, 1903, at Kitty Hawk, North Carolina, Wilbur and Orville Wright's Wright Flyer became the first powered, heavier-than-air machine to achieve controlled, sustained flight with a pilot aboard. The Age of Flight had begun. How did they do it? And why?

When it comes to climate-change-inspired threats, it is rising sea levels we hear most about. But if the oceans are, as Herman Melville put it, “the tide-beating heart of the Earth”, rivers are its circulatory system. In the United States, there is no river more storied, symbolic, and vital than the Mississippi, and none, to use Mark Twain’s word, more lawless. The struggle to control it has been going on nearly as long as there has been human civilization on its banks, and the attendant drama and dangers have been memorialized by many writers.