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The Customer Rules

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  • The Customer Rules: The 39 Essential Rules for Delivering Sensational Service | Lee Cockerell

    The Customer Rules: The 39 Essential Rules for Delivering Sensational Service

    • UNABRIDGED (3 hrs and 59 mins)
    • By Lee Cockerell
    • Narrated By Lee Cockerell
    • Whispersync for Voice-ready
    Overall
    (32)
    Performance
    (29)
    Story
    (28)

    The former EVP of Walt Disney World shares indispensible rules for serving customers with consistency, efficiency, creativity, sincerity, and excellence. Lee Cockerell knows that success in business - any business - depends upon winning and keeping customers. In 39 digestible, bite-sized chapters, Lee shares everything he has learned in his 40-plus-year career in the hospitality industry about creating an environment that keeps customers coming back for more. Here, Lee not only shows why the customer always rules, but also the rules for serving customers so well they'll never want to do business with anyone but you.

  • Buying Customers: Revolutionary New Rules for You to Get More Customers with Far Less Money | Bradley J. Sugars

    Buying Customers: Revolutionary New Rules for You to Get More Customers with Far Less Money

    • UNABRIDGED (5 hrs and 33 mins)
    • By Bradley J. Sugars
    • Narrated By Jaime Andrade
    Overall
    (8)
    Performance
    (8)
    Story
    (8)

    What if you were guaranteed that every new customer buying from you would spend the next five years buying more products at ever higher price points? Or you were certain every dollar spent on your advertising would return extra dollars to you down the road? Or you could finally look at your marketing efforts as investments, rather than expenses? Now, you can...by following the proven strategies and techniques for buying customers outlined here for the first time by Action COACH Founder and Chairman, Brad Sugars.

    Ray says: "Skip audio, Get the book instead"
  • Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series) | Ann Handley,C. C. Chapman

    Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

    • UNABRIDGED (6 hrs and 53 mins)
    • By Ann Handley, C. C. Chapman
    • Narrated By Ann Handley, C. C. Chapman
    • Whispersync for Voice-ready
    Overall
    (119)
    Performance
    (106)
    Story
    (98)

    To market your business, reach new customers, and create long-lasting loyalty, you need one indispensable element: CONTENT. Whether it’s bite-sized tweets that allow you to forge relationships on Twitter, blog posts that give your readers must-have advice, ebooks or white papers that engage (and don’t bore), videos that share the human side of your company, interactive webinars that deliver a valuable learning experience, or podcasts that can be downloaded and listened to on the fly (and more!) . . .

    Stephen Guyer says: "Average at best, narration needs a lot of work."
  • The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business | David Meerman Scott

    The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

    • UNABRIDGED (10 hrs and 37 mins)
    • By David Meerman Scott
    • Narrated By David Meerman Scott
    Overall
    (2)
    Performance
    (2)
    Story
    (2)

    Sales and service are being radically redefined like never before. With buyers now in possession of unlimited information, online content is quickly becoming the dominant driver for commerce. Today anyone working in sales or customer service needs to possess entirely new skills. Unfortunately most organizations are still using traditional selling and service models developed for a different time.

  • 42 Rules to Turn Prospects into Customers, 2nd Edition: How to Build Profitable Relationships to Close More Sales and Drive More Business | Meridith Elliott Powell

    42 Rules to Turn Prospects into Customers, 2nd Edition: How to Build Profitable Relationships to Close More Sales and Drive More Business

    • UNABRIDGED (3 hrs and 35 mins)
    • By Meridith Elliott Powell
    • Narrated By Christy Lynn
    Overall
    (0)
    Performance
    (0)
    Story
    (0)

    The economy is changing. Trust and value have become the new Return on Investment (ROI). Consumers are the new drivers of the market; they are in control of where, when, how and from whom they buy. Meridith Elliott Powell draws on her 20-plus years in sales to give you a practical step-by-step guide on how to find the right prospects, build profitable relationships, close more sales and turn your customers into champions for your business.

  • Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series) | Kevin Nalty

    Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

    • UNABRIDGED (6 hrs and 40 mins)
    • By Kevin Nalty
    • Narrated By J. D. Cullum
    • Whispersync for Voice-ready
    Overall
    (7)
    Performance
    (7)
    Story
    (7)

    Promote your product using the most visceral form of social media: online video. Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.

    Darren says: "Not At All What The Title Promotes"
  • Brand Warfare: 10 Rules for Building the Killer Brand | David D'Alessandro

    Brand Warfare: 10 Rules for Building the Killer Brand

    • UNABRIDGED (4 hrs and 14 mins)
    • By David D'Alessandro
    • Narrated By Grover Gardner
    Overall
    (22)
    Performance
    (5)
    Story
    (7)

    In a world where consumers have infinite choices, it's almost impossible to compete without a compelling brand. Creating one, however, requires vision, daring, and the ability to understand the consumer. Above all, brand building requires knowledge of the pitfalls and the opportunities in every business decision. The care and feeding of brands is a battle; Brand Warfare provides the strategic ammunition needed to win.

    Charles says: "Horrible"
  • How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients | Jeffrey J. Fox

    How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients

    • UNABRIDGED (2 hrs and 10 mins)
    • By Jeffrey J. Fox
    • Narrated By Jeffrey J. Fox
    • Whispersync for Voice-ready
    Overall
    (189)
    Performance
    (49)
    Story
    (50)

    Ever notice that there are people you work with who just make business happen? Listen to How to Become a Rainmaker to figure out the secret of being a storm front in your company. Let it pour!

    Kenneth says: "Short effective parables on selling"
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