
The Next Evolution of Marketing
Connect with Your Customers by Marketing with Meaning
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Narrated by:
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Bruce Reizen
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By:
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Bob Gilbreath
Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.©2009 Bob Gilbreath (P)2009 Brilliance Audio, Inc.
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Critic reviews
"Ten years after Permission Marketing, The Next Evolution of Marketing takes the idea to a new level. Must reading for anyone who buys a lot of advertising." (Seth Godin, author, Tribes)
"Tell and sell was never authentic. Smart companies have watched their products soar by adopting a more meaningful approach, but no one has named the new model, codified it, or provided any guidelines for implementing it. Until now, right here in this book, where Bob Gilbreath does all three." (Pete Blackshaw, EVP, Digital Strategic Services, Nielson Online)
"Tell and sell was never authentic. Smart companies have watched their products soar by adopting a more meaningful approach, but no one has named the new model, codified it, or provided any guidelines for implementing it. Until now, right here in this book, where Bob Gilbreath does all three." (Pete Blackshaw, EVP, Digital Strategic Services, Nielson Online)
Breath of fresh marketing air
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Great marketing insights and valuable takeaways
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The book says it is good for entrepreneurs, but it is better suited for marketing vicepresidents with huge budgets and teams.
It gets three stars because it has several good ideas, but the implementation plan lost me. I think a book that gives an easier to implement plan for small businesses is Duct Tape Marketing.
Not for SMALL entrepreneurs.
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A Great book (Must read for Marketers)
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I enjoyed Reizen's reading as well-
Great Case Studies and Examples
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A refreshing, modern look at marketing strategies.
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Too basic to be useful
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