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The Desired Brand Effect
- Stand Out in a Saturated Market with a Timeless Jewelry Brand
- Narrated by: Tracy Matthews
- Length: 7 hrs and 50 mins
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Publisher's summary
Ready to stand out in a saturated market with a timeless jewelry brand?
This is the essential business audiobook for anyone who makes or sells jewelry (or another physical product), brought to you by the host of the top-rated Thrive by Design podcast, Flourish & Thrive Academy, and eight million (and counting) jewelry designer Tracy Matthews.
You’re a maker, a creator, an expert at your craft. Building a profitable jewelry business doesn't have to be a dream any longer if you know how to connect with your audience and create desire for your brand. Whether you want to grow a six-figure lifestyle business or a multi-seven-figure empire, now more than ever, consumers want to support emerging talent and small businesses like yours. They just need to find you.
In The Desired Brand Effect, Tracy Matthews teaches you how to expand your audience, grow your sales, and amplify your results with simple, actionable steps.
You’ll learn how to:
- Consistently attract and expand your audience of true fans and repeat customers.
- Overcome entrepreneurial overwhelm by leaning into the 75 percent rule.
- Identify and solve simple to complex problems in your business as you grow and scale.
- Remove yourself from being the doer of all things so that you can spend more time on the creative aspects of your business that you love.
- Overcome imposter syndrome and mental hurdles that are common for creative types.
Every chapter comes complete with additional resources that will inspire you to get moving and stay on task. From branding and positioning, to marketing and sales, to operational efficiencies and leadership, this audiobook will demystify the business side of growing a jewelry company.
Critic reviews
"The Desired Brand Effect is like a master’s program for your jewelry business." (Jennifer Dawes, Jennifer Dawes Designs)
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They might be our best friends, but we often have no idea what they are thinking. Peer inside the fascinating world of the mind of the dog with associate professor of psychology Ellen Furlong of Illinois Wesleyan University. Ever wonder how the same nose that always manages to find the worst-smelling place in the park to roll around can also be trained to sniff out cancer, bombs, and even endangered plants and animals? As you embark on a penetrating look at the canine brain, you’ll break down the unique ways dogs think and feel.
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Dogs!
- By Anonymous User on 08-19-20
By: Ellen Furlong, and others
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Unstuff Your Life
- Kick the Clutter Habit and Completely Organize Your Life for Good
- By: Andrew J. Mellen
- Narrated by: Andrew J. Mellen
- Length: 10 hrs and 21 mins
- Unabridged
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Arguably the most organized man in America, Andrew J. Mellen has created unique, lasting techniques for streamlined living, bringing order out of chaos for a client list that includes attorneys, filmmakers, and even psychologists. With Unstuff Your Life! he puts his powerful program in the hands of his widest audience yet.
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Good Stuff
- By Judy on 12-07-12
By: Andrew J. Mellen
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How Dogs Love Us
- A Neuroscientist and His Adopted Dog Decode the Canine Brain
- By: Gregory Berns
- Narrated by: LJ Ganser
- Length: 7 hrs and 41 mins
- Unabridged
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How Dogs Love Us answers the age-old question of dog lovers everywhere and offers profound new evidence that dogs should be treated as we would treat our best human friends: with love, respect, and appreciation for their social and emotional intelligence.
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misleading title
- By Cindy on 08-06-15
By: Gregory Berns
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The Instant Sommelier: Choosing Your Best Wine
- By: Paul Wagner, The Great Courses
- Narrated by: Paul Wagner
- Length: 3 hrs and 4 mins
- Original Recording
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You don’t have to master the entire repertoire of grapes, techniques, ingredients, variations, and other components to truly appreciate the wine you’re drinking. Simply armed with the senses you already have, an expert guide, and a glass of your favorite, you can learn how to better enjoy the wine you’re drinking, while at the same time gaining a deeper recognition for your own tastes.
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Made me want to try wine again!
- By Marcjonesii on 12-31-22
By: Paul Wagner, and others
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History of Wine in 10 Glasses
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- Narrated by: Paul Wagner
- Length: 3 hrs and 50 mins
- Original Recording
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From the Bible to Benjamin Franklin, from the cuneiform tablets of the ancient Sumerians to the dinner tables of modern bistros, wines have always been a part of civilization, culture, and history. Every country in the world has a special relationship with wine and takes a unique approach to the making, serving, and enjoying of it. Wine is an expression of the hopes, dreams, and cultures of the people who make it, so what better way to learn about the countries of the world than by learning about their wines?
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A most delicious Sunday afternoon
- By Rachael Woods on 12-21-20
By: Paul Wagner
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Wine for Normal People
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- By: Elizabeth Schneider
- Narrated by: Elizabeth Schneider
- Length: 14 hrs and 20 mins
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This is a fun but respectful (and very comprehensive) guide to everything you ever wanted to know about wine from the creator and host of the popular podcast Wine for Normal People, described by Imbibe magazine as "a wine podcast for the people". More than 60,000 listeners tune in every month to learn a not-snobby wine vocabulary, how and where to buy wine, how to read a wine label, how to smell, swirl, and taste wine, and so much more!
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When they want 5 star wine knowledge but ur 22 y/o
- By Alexia L. on 05-06-21
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Considering the Horse
- Tales of Problems Solved and Lessons Learned
- By: Mark Rashid
- Narrated by: Kevin Young
- Length: 7 hrs and 59 mins
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Own an unruly horse? Thinking about purchasing a horse but don't exactly know what to expect once you do? Ever wondered what and how a horse thinks? Mark Rashid tells stories that provide horse owners and potential buyers with the best training solutions - straight from the horse's mouth. By considering the horse's point of view, he explores a variety of solutions to common training problem like head tossing, trailer loading, mounting problems, and more.
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Great
- By Jean on 10-29-15
By: Mark Rashid
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Kat the Dog
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- By: Alyson Sheldrake
- Narrated by: Zara Ramm
- Length: 6 hrs and 57 mins
- Unabridged
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Escaping from a wretched existence on a rundown farm, a young Spanish water dog goes on the quest of a lifetime, in search of a family to love her and a place to call home. Follow Kat the dog as she tells her heart-warming and uplifting story. The little dog with a big heart who journeyed through fear and starvation to find her forever home.
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Kat the Dog
- By Rebecca M. Grant on 07-21-23
By: Alyson Sheldrake
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The Triumph of Seeds
- How Grains, Nuts, Kernels, Pulses & Pips Conquered the Plant Kingdom and Shaped Human History
- By: Thor Hanson
- Narrated by: Marc Vietor
- Length: 7 hrs and 30 mins
- Unabridged
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Overall
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Story
We live in a world of seeds. From our morning toast to the cotton in our clothes, they are quite literally the stuff and staff of life, supporting diets, economies, and civilizations around the globe. Just as the search for nutmeg and the humble peppercorn drove the Age of Discovery, so did coffee beans help fuel the Enlightenment and cottonseed help spark the Industrial Revolution. And from the fall of Rome to the Arab Spring, the fate of nations continues to hinge on the seeds of a Middle Eastern grass known as wheat.
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Delightfully simplistic!
- By Adrian on 03-30-16
By: Thor Hanson
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Lightly
- How to Live a Simple, Serene & Stress-Free Life
- By: Francine Jay
- Narrated by: Casey Turner
- Length: 5 hrs and 23 mins
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What's more, Lightly is a complete philosophy of life. When you're tempted by an impulse purchase, trying to resist a chocolate donut, or struggling to say no to another obligation, all you have to remember is one word - "lightly" - to boost your resolve and make beautiful choices. It doesn't get any easier than that. Lightly is like a recipe book for minimalism, designed so you can dip into it anytime for advice and inspiration.
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Good message, too repetitive
- By Amazon Customer on 05-30-19
By: Francine Jay
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Simple & Safe Baby-Led Weaning
- How to Integrate Foods, Master Portion Sizes, and Identify Allergies
- By: Malina Linkas Malkani MS RDN CDN
- Narrated by: Courtney Patterson
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Baby is cordially invited to dinner (and breakfast and lunch)! With this guide to baby led weaning (BLW), you can start your little one on solid foods safely and healthily. Simple & Safe Baby-Led Weaning empowers you to help your baby feed themselves, developing motor skills and an adventurous palate - while meal preparation becomes easier and cheaper for you!
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Quick reference guide
- By Carlie on 04-27-23
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What listeners say about The Desired Brand Effect
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- Elinga
- 03-22-24
Must read for any jewelry designer
I love when a writer gives great examples! So easy to read, usable tips! I bought paper form as well just to mark all parts I need to implement. Highly recommend!
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- Els
- 01-25-24
Very valuable
I’m so inspired! Tracy Matthew’s book has changed my mind about being a jewelry business owner. I feel empowered and pointed in the right direction in many areas.
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- Anonymous User
- 05-08-24
Lots of filler, book gives bragging vibes
I was reading the book and couldn’t help but notice she was just talking about herself the whole time. I purchased to learn, not to just hear someone talk about their life. I’m wanting raw impactful information, universal information.
Not “this is what I did this one time and it happened to work this way” type of information
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