Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.
Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.
Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.
©2009 Richard H. Thaler and Cass R. Sunstein; (P)2009 Gildan Media Corp
excellent writing, with acknowledgement for proper sources and research. explains not only how to structure decisions for best results, but also gives many real world examples of success and opportunity for improvement.
if you can get past crimson red visions of Jonathan Gruber, you will be able to learn a little about the power of defaults and a lot about government hubris.
Although the premise of this book is interesting, I would strongly recommend against listening to this on audio. It is hard to follow and dry, it made for a boring and laborious audiobook. That being said, the topics discussed and examined in this book are important, so I encourage anyone who wants to read to buy a physical copy instead.
worth the listen, good thought starter. interesting to hear proposals from different minds on pressing (and some non-pressing) issues
This book should be required reading for all designers of any system that involves user interaction. There's nothing groundbreaking in the book, but to me that lends to its credibility. It takes small, well understood psychological phenomena and finds everyday applications for them.
Ready to think of a way to fix the world? Improve your habits? Welcome to behavioral economics at work. Nudge focuses on those little things that make a big difference in how we behave. It shows us how changes in wording, reminders, and way choices are displayed can make a huge difference in how we behave, even when we have the exact same choices as before. Crucial for anyone who wants to improve their decision making!
Urban planner. Environmentalist. Geek.
Many fields of government require small, seemingly-arbitrary decisions about how to set up programs that can have an impact on the behaviour of thousands, even millions, of citizens. It's impossible for these decisions to have a neutral impact, so we might as well choose ones that "nudge" people towards the best results.
Sometimes people hear about this book and get nervous they're talking about social engineering. Really, it's about trying to switch unintended consequences with intentional good outcomes. If it leads to government improving our lives at low cost, I say it's a great idea.
I hope more people will read this book so these kinds of programs will gain strong public support.
Interesting book covering important material. About 1/3 too long. The later chapters on product recommendations feel a bit contrived.
Narrator has annoying voice and repeatedly mispronounces well-known
"1st half was excellent"
A very thought provoking book. The 1st half has excellent. Some of the application of the theory was too detailed for me.
simple and practical
less about government and more about normal daily life and business
not an applicable question
the budge about rumble strips to nudge drivers to slow down
"engaging and interesting"
Didn't think I would enjoy or engage with an audio book with a potentially difficult subject matter..... however I was pleasantly surprised. Nudge is interesting, engaging to listen to and gives key examples of how you can implement the theory it discusses in practice. Recommend.
"Under rated by academics"
Under rated by academics - overrated by Politicians
This needs common sense combined with Ethics and Morals. i wish I had known about this stuff 4 years ago when I was working on default options
I was really looking forward to this audiobook and it started off being quite promising. I liked the idea that behaviour can be changed by simple nudges and it was this that appealed to me. However as a UK listener the emphasis on American society lost me at several points, particularly the chapter on pensions and medicaid. I suppose this is so different from our NHS system that I found it hard to relate to. Eventually I abandoned it. There were some interesting points, but overall not one of my favourites.
the book is about thinking positive and has no science behind it. its very wishy washy and i am suprised soo many people have goven this book positive reviews. it claims things like, ' newborn baby might be disabled because it was giving out a negative vibration'
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