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Nudge: Improving Decisions About Health, Wealth, and Happiness [Expanded Edition] | [Richard H. Thaler, Cass R. Sunstein]

Nudge: Improving Decisions About Health, Wealth, and Happiness [Expanded Edition]

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder. Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.
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Publisher's Summary

Every day, we make decisions on topics ranging from personal investments to schools for our children to the meals we eat to the causes we champion. Unfortunately, we often choose poorly. The reason, the authors explain, is that, being human, we are all susceptible to various biases that can lead us to blunder.

Our mistakes make us poorer and less healthy; we often make bad decisions involving education, personal finance, health care, mortgages and credit cards, the family, and even the planet itself.

Thaler and Sunstein invite us to enter an alternative world, one that takes our humanness as a given. They show that by knowing how people think, we can design choice environments that make it easier for people to choose what is best for themselves, their families, and their society.

Using colorful examples from the most important aspects of life, Thaler and Sunstein demonstrate how thoughtful "choice architecture" can be established to nudge us in beneficial directions without restricting freedom of choice. Nudge offers a unique new take - from neither the left nor the right - on many hot-button issues, for individuals and governments alike. This is one of the most engaging and provocative audiobooks to come along in many years.

Included in this recording are a bonus chapter and a Postscript that was added in the paperback edition.

Download the accompanying reference guide.

©2009 Richard H. Thaler and Cass R. Sunstein; (P)2009 Gildan Media Corp

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  •  
    Jay Tennessee Colony, TX, United States 06-08-13
    Jay Tennessee Colony, TX, United States 06-08-13 Member Since 2011
    HELPFUL VOTES
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    "An overly long Nudge in the right direction"
    Any additional comments?


    I accidentally stumbled upon a group of books that support a theory I call "our little fake worldviews." My theory is, basically, that large amounts of things we believe -- and do so very firmly in some instances -- aren't even true.

    The first in the series I found was "Mistakes Were Made (But Not By Me), by Carol Tavris and Elliot Aronson. This book was followed by, The Self Illusion: Why There Is No "You" Inside Your Head, by Bruce Hood. Both of these books are highly recommended. Later, I found "Thinking, Fast and Slow," by Daniel Kahneman, which I'm reading now.

    The basis of the books are that people are terribly easy to manipulate. For example, if you can prime someone by asking the question in a certain way, you can skew the answers given to the question. For example, if you ask the question, "Did Gandhi live to be 144 years old?" You can make people give a much higher age of death for Gandhi than his actual age when he died. Why? Because by inserting "144 years old" into the question, the majority of people start at 144 years old and go down, having a mental image of a very old man in the process (This example was actually from "Thinking, Fast and Slow," by Daniel Kahneman).

    The first section of Nudge is very similar to the above books, being filled with interesting studies that show how little there actually is to "us." While very good, unfortunately, some of the studies had actually been covered in the above books somewhere. At some points, it seemed that entire paragraphs were interchangeable between books, as there were sections that I remember almost word for word from other books. I'm not sure who quoted, who, though, or which books even.

    The second section of the book is about retirement plans, investing, insurance, etc. The connection to the first section is that, if people are "nudged" in the right direction (by subtle manipulation), the public at large can be pushed in a direction that benefits both the individual and society as a whole. The authors seem to think they are taking a libertarian position while doing their nudging, but as someone who has studied a lot of libertarians philosophy, nothing really jumped out at me as being overtly libertarian in origin.

    Unfortunately, the authors are very long winded. The first section of the book is admittedly really interesting. However, if you don't actually have investments, stock, or retirement plans at work, you can just skip the second half of the book. It is tedious and boring.

    While I'm sure the book may be of some help to people who actually have investments, stock, retirement plans, etc., this book could be skipped in favor of the similar but better books mentioned above. If you are interested in this book because of its purported libertarian leanings, I would suggest something from Ron Paul instead.

    All in all, I am not disappointed for buying the book, but I sure wouldn't put this at the top of my list for must reads.

    12 of 12 people found this review helpful
  •  
    S. Greene Palo Alto, CA USA 05-02-09
    S. Greene Palo Alto, CA USA 05-02-09 Member Since 2007
    HELPFUL VOTES
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    "Awfully awfully long"

    I actually agree generally with the positions the authors advocate; but the book is way too long, making it very difficult to sit through in the audiobook format. If you're interested in this topic, I'd suggest the print format so you can skip ahead if you already have read anything about behavioral economics (several chapters repeat basic stuff from the field) or if you can "get it" after one or two examples and don't particularly need to hear the third, and fourth, and fifth.

    Personally I also find the narration monotonous... though it is a dry topic so can't necessarily fault the reader :).

    17 of 18 people found this review helpful
  •  
    rbender 11-17-09
    rbender 11-17-09 Member Since 2004
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    "Initial point is interesting but way too long"

    The takeaway that I got from this book is that the way questions are expressed or items are presented will influence (nudge) our decisions. Its an interesting point and was supported by a few good initial examples (I like the term "Choice Architect" that they coined). After that, the point was reinforced with many, many (too many) examples. Most (if not all) were to support their political agenda. 'We feel this agenda is right so we should nudge the public to decide the way they should using these tactics...' Over and over and over for 12 hours... Stop listening after the 1st hour and you'll get enough.

    13 of 14 people found this review helpful
  •  
    09-18-11
    09-18-11 Member Since 2002
    HELPFUL VOTES
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    "I cannot recommend this book"
    What did you like best about Nudge? What did you like least?

    I really have a difficult time saying what I liked about this book. I didn't hate it, but like other reviewers, found it lacked focus and was repetitive. I stuggled to get through it and in the end gave up, which is unusual for me. I enjoyed "Influence, The Power to Change Anything" by Kerry Patterson (and others) much more.


    What was most disappointing about Richard H. Thaler, and Cass R. Sunstein???s story?

    The story could have been more concise. The points made are simple enough but get lost in the detailed examples, which are often a re-hash of material from the work of others


    What three words best describe Sean Pratt???s voice?

    It is fine, but the book was not, so its hard to be enthusiastic about his performance.


    Was Nudge worth the listening time?

    No


    5 of 5 people found this review helpful
  •  
    EMIR BRIDGEPORT, CT, United States 02-03-12
    EMIR BRIDGEPORT, CT, United States 02-03-12
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    "Best book of my Audible library so far..."

    I've been interested in the behavioral economics subject, but this book is the reference for the topic, beware it might change many things you thought you had a very strong view so far!

    Excellent!!!

    2 of 2 people found this review helpful
  •  
    Randy 03-20-09
    Randy 03-20-09
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    "Libertarianism - interesting!"

    An interesting read/listen. Listeners should be aware that this is essentially a political manifesto, laying out the philosophy of libertarianism along with many real examples of the application of this way of thinking. This book is not so much about how an individual can make better decisions but how a government (or a marketer) can "architect" or present the choices so as to influence the "best" choice. The "best" choice could be with respect to the individual, to society as a whole or who ever is trying to sell you something. This book is eye-opening as a warning against sales tactics that might be employed upon you and also a refreshing alternative to traditional politics.

    28 of 37 people found this review helpful
  •  
    Stephen Hoover, AL, United States 10-21-11
    Stephen Hoover, AL, United States 10-21-11 Member Since 2010
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    "Too dry and repeative"

    Interesting concept, but the book keeps saying the same thing over and over. I stopped listing just half way through.

    1 of 1 people found this review helpful
  •  
    Patricia 03-07-10
    Patricia 03-07-10
    HELPFUL VOTES
    5
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    "extremely boring"

    I feel like I wasted a credit and precious hours of my time listening to this book. I kept telling myself to give it a chance and it might just get better...but it didn't, it's boring all along

    5 of 7 people found this review helpful
  •  
    Joseph Celes 12-23-14 Member Since 2014
    ratings
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    "Now we are all Libretarian Paternalists"
    If you could sum up Nudge in three words, what would they be?

    Interesting, Thoughtful, Educational


    What did you like best about this story?

    The strategies they recommend for nudging people in the right direction.


    Which scene was your favorite?

    No scenes. The finance section was my favorite.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No extreme's. I think I laughed out loud once, but I can't remember why.


    Any additional comments?

    Great book. I recommend it to anyone who makes decisions for others or has the responsibility of decision making.

    0 of 0 people found this review helpful
  •  
    david PORT HUENEME, CA, United States 08-04-14
    david PORT HUENEME, CA, United States 08-04-14 Member Since 2013

    Hi

    HELPFUL VOTES
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    "Dense with information, instead of narratives"
    What made the experience of listening to Nudge the most enjoyable?

    No full of unnecessary anecdotal stories that drag on. Solid, relevant information, at a good pacing.


    Who was your favorite character and why?

    NA


    What does Sean Pratt bring to the story that you wouldn’t experience if you just read the book?

    Good tone of voice, not overly monotonous or boisterous for the topic,


    If you were to make a film of this book, what would the tag line be?

    Libertarian Paternalism comes to your home.


    Any additional comments?

    Maybe a little more engaging and even more detailed information

    0 of 0 people found this review helpful
  • Showing: 1-10 of 17 results PREVIOUS12NEXT
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  • Andy
    LOUGHBOROUGH, United Kingdom
    9/17/09
    Overall
    "A hot title for libertarians who want to do good"

    How many economists can you invite to a dinner party without spoiling it for everyone else? Why do I pull on doors that say push? Why is their no logic to my saving and borrowing? Why do I put up with default settings on my computer that annoy me?

    All of these question and many more have been answered by this book along with why government campaigns on obesity are making matters worse. How to solve the pension crisis and how to get people to drink less without turning into a fascist.

    "Libertarian paternalism" they call it or how to design and frame choices so that they have positive outcomes that individuals and society would want when they are thinking logically.

    It?s a very important book and highly influential on some decision makers in the UK and the States, I knew that when I bought it; what I didn?t expect was that it would be so funny. I have laughed out loud half a dozen times and not just at the rich vein of references to Homer Simpson who is repeatedly referenced.

    I did nod off during the long chapter on the American pension system though there are useful parallels but generally it is highly entertaining and very thought provoking.

    3 of 3 people found this review helpful
  • R
    Bishops Stortford, United Kingdom
    12/24/12
    Overall
    "Choice architecture"

    This is the "applications" book that (for me) follows on from the theory presented in nobel prize winner Daniel Kahnemann's "Thinking, fast and slow" - so if you haven't read that, my hunch is that you won't get this - it may seem too superficial, even though each topic is taken in some detail. I think it is excellent and gives good advice for anyone who is a "choice architect" - including governments - on how to help people make better choices. Along the way the authors also give some financial planning advice!

    1 of 1 people found this review helpful
  • Ralph
    Bexleyheath, United Kingdom
    1/13/11
    Overall
    "Under rated by academics"

    Under rated by academics - overrated by Politicians

    This needs common sense combined with Ethics and Morals. i wish I had known about this stuff 4 years ago when I was working on default options

    1 of 1 people found this review helpful
  • Darren McDowell
    12/14/14
    Overall
    Performance
    Story
    "A focus on government policies"
    What did you like most about Nudge?

    Some interesting points are made about how we are influenced in the decision making process. These points are often backed up by reference to research papers. The focus the authors make on the practical application of these points is in the context of government policies. This is not an area I'm particularly interested in and I dare say those in elected government don't pay much attention to choice architecture, instead placing priority over actions that enhance short term votes.


    0 of 0 people found this review helpful
  • E
    SOUTH CROYDON, United Kingdom
    10/5/13
    Overall
    Performance
    Story
    "great ideas"
    What did you like most about Nudge?

    simple and practical


    How would you have changed the story to make it more enjoyable?

    less about government and more about normal daily life and business


    Which character – as performed by Sean Pratt – was your favourite?

    not an applicable question


    Was there a moment in the book that particularly moved you?

    the budge about rumble strips to nudge drivers to slow down


    0 of 0 people found this review helpful
  • Ben
    London, United Kingdom
    4/9/13
    Overall
    "engaging and interesting"

    Didn't think I would enjoy or engage with an audio book with a potentially difficult subject matter..... however I was pleasantly surprised. Nudge is interesting, engaging to listen to and gives key examples of how you can implement the theory it discusses in practice. Recommend.

    0 of 0 people found this review helpful
  • judith
    canary wharf, United Kingdom
    5/23/11
    Overall
    "You have to be quite interested in US pension rule"

    I felt I had heard most of the key ideas by reading a selection of reviews. How most people are 'humans' who have trouble disciplining themselves to save (for pensions etc) and are unrealistic in their assessments e.g. not believing on their wedding days that they risk divorce, and generally let their lives be run by inertia and taking the easiest path. The opposites are 'econs', who behave rationally all the time. A lot of all this is jolly amusing, but beyond these key ideas Thaler and Sunstein plough through enormous detail on pensions and (US) healthcare plans which is probably just what turns the typical human off.

    0 of 0 people found this review helpful
  • Matthew
    Howwood, Renfrewshire, United Kingdom
    4/20/11
    Overall
    "Nudge"

    Not my favourite book, in fact It has been a while since I have struggled to read an audible book like this one. Behavioural economics books are generally fascinating, but this one applies very few principles to endless obvious examples; the cover is the high point. Read Dan Ariely instead.

    0 of 0 people found this review helpful
  • Sara
    Gloucester, UK
    2/7/10
    Overall
    "Disappointing"

    I was really looking forward to this audiobook and it started off being quite promising. I liked the idea that behaviour can be changed by simple nudges and it was this that appealed to me. However as a UK listener the emphasis on American society lost me at several points, particularly the chapter on pensions and medicaid. I suppose this is so different from our NHS system that I found it hard to relate to. Eventually I abandoned it. There were some interesting points, but overall not one of my favourites.

    0 of 0 people found this review helpful
  • Showing: 1-9 of 9 results

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