Margaret Heffernan argues that the biggest threats and dangers we face are the ones we don't see - not because they're secret or invisible, but because we're willfully blind. A distinguished businesswoman and writer, she examines the phenomenon and traces its imprint in our private and working lives, and within governments and organizations, and asks: What makes us prefer ignorance? What are we so afraid of? Why do some people see more than others? And how can we change?
Covering everything from our choice of mates to the SEC, Bernard Madoff's investors, the embers of BP's refinery, the military in Afghanistan, and the dog-eat-dog world of subprime mortgage lenders, this provocative book demonstrates how failing to see - or to admit to ourselves or our colleagues - the issues and problems in plain sight can ruin private lives and bring down corporations.
Heffernan explains how willful blindness develops before exploring ways that institutions and individuals can combat it. In the tradition of Malcolm Gladwell and Nassim Nicholas Taleb, Margaret Heffernan's Willful Blindness is a tour de force on human behavior that will open your eyes.
©2011 Margaret Heffernan (P)2011 Audible, Inc.
"[Heffernan] gives us an insightful look into the psychology of denial and makes an ethical and pragmatic argument for engagement rather than deflection. Heffernan's cogent, riveting look at how we behave at our worst encourages us to strive for our best." (Publishers Weekly)
Margaret Hefferman makes visible a human failing in “Willful Blindness: Why We Ignore the Obvious at Our Peril.” In this book she approaches answers to why we willfully ignore what we need to acknowledge the most. The subject is important, according to the author, because we fail to see dangers right before our eyes. From marrying the wrong person, to the Enron fiasco, to the housing bubble, Hefferman alerts the reader to how the persons involved had the requisite information before them all the time and how the situations may have been avoided. Of course, hindsight is better than foresight, but her observations and presentation of research is informative. Hefferman is strongest when applying research to specific situations. She is weakest when she digresses into preaching about current events. She is most informative when she is explaining why organizations and individuals have willful blindness and lacking when she is on a soap box. All of it is valuable, but some of the book is more helpful than others. Her analysis of organizational structure and how it influences the decisions of large organizations is worth the price of the book. She details, for example, the problems of BP in Texas as well as the Gulf spill and explains why top management was blind to what was taking place. Willful blindness afflicts us all. Now, Hefferman has shown light on this timely subject. She reads her own text and does it well.
Entrepreneur, marketer, Zen Buddhist.
Heffernan's book is a collection of interesting stories and research on willful blindness, but it suffers from two flaws. 1. It lacks coherence. While the book has a clear subject, it's like a brain dump on the subject. The author doesn't pull the information together in a way that forms a coherent narrative. 2. It's preachy to the point that it's annoying.
Ardent Audible listener with a long commute!
Margaret Heffernan's "Willful Blindness: Why we Ignore the Obvious at Our Peril" (2011) is in Audible's Nonfiction:Science & Technology:Social Science, along with Malcolm Gladwell's books, including "Blink: The Power of Thinking without Thinking" (2005) and "The Tipping Point: How Little Things Make a Big Difference" (2007). Jefferson's "Willful Blindness" is definitely on par with Gladwell's work, but without the publicity Gladwell has, I'm worried that not enough people will find out just how great this book is for people who want to understand what individual and organizational psychological problems can cause monumental failures.
Heffernan begins with a dramatic description of a tragic British Petroleum disaster - but not the 2010 Deep Water Horizon blow out that killed 11 workers and badly harmed a great deal of the coast of the United Stated. She describes the 2005 Texas City Refinery explosion that killed 15 workers and wreaked havoc on a vital part of the economy. Some of the factors that made the workers blind to the problem that caused the explosion were lack of sleep caused by long shifts with not enough time off; not enough workers; and poor design of equipment. Management at the local level didn't have the power to change the situation, and executives determined to cut costs refused to hear them. What's surprising to Heffernan is that when BP's Deep Water Horizon blew, people were astounded. The management and the corporate culture hadn't changed. Why wouldn't it happen again?
Heffernan's book is full of similar case studies, some well known - like the federal government's disastrous handling of Hurricane Katrina. Some are not well known - like the installation of pumps that will not work in New Orleans after Katrina.
Once again, I do wish Audible had a true table of contents. Since it doesn't, here it is (with thanks to Google Books): Introduction; 1. Affinity and Beyond; 2. Love is Blind; 3. Dangerous Convictions; 4 The Limits of Your Mind; 5. The Ostrich Instruction; 6. Just Following Orders; 7. The Cult of Cultures; 8. Bystander; 9. Out of Sight Out of Mind; 10. De-Moralizing Work; 11. Cassandra; 12. See Better. Chapter 11, which starts with the myth of Cassandra, who was gifted with knowing the truth and the future but cursed not to be believed, is a powerful discussion about encouraging those in an organization who know the truth to speak up.
Heffernan narrates the book herself, and it was hard to get used to her unusual accent. I checked her bio, and she was born in Texas, raised in the Netherlands, and attended college in England. No wonder I couldn't place it.
I definitely recommend this book for managers and executives who want to strengthen their teams.
[If you found this review helpful, please let me know by clicking the helpful button. And Audible, how about adding this one to the Business section also???]
After the best introduction to a book I have heard in a long time...one that kept me enthralled and wanting to write down every word she said...I was stunned to find the book changed tone and became studied, boring and more like PhD dissertation than the exciting book she started out writing.
It did have some valuable insight into contemporary failures at a grand level. Like Enron and the mortgage crisis.
No characters in here really.
Unfortunately, her reading sounded just as smug as some of the passages in the book. The book probably would have been better with someone who was objective.
It should have been called "If they had only asked me."
Unfortunately, the author presents a rather confusing story of failures and their causes. She wallows in the usual stereotypes of evil corporate directors and their helpless victims while glossing over root cause analysis of these issues. It is easy and gratifying to impugn the characters no one loves while sanctifying the "victims" but life is much more complicated than that. What about all the "Cassandras" (as she calls them) who were wrong? I'm sure there were many more who were wrong than right. But in the author's world, the cure for blindness is 20/20 hindsight. Not very helpful.
She describes all kinds of issues with biases. And then presumes to believe that she has none. And that the obvious disasters she describes are proof of her theories, despite knowing that the same general processes she faults have also resulted in major advances.
The answer is, of course, that we need a more compelling mix of oversight (hierarchy) while at the same time encouraging local (non-hierarchical) control. Not sure how she reconciles these two incompatible modes in her world. The listener won't learn here either.
While the information Ms. Heffernan presents is certainly informative, she has an uncanny knack for presenting only one side of any given story. And this book is rich in stories of willful blindness that encompass all aspects of life. Unfortunately, each story is also coupled with a tone of righteous indignation that is heavy-handed and sometimes even oppressive. This indignation may not come across in print but she made the unfortunate choice to narrate her own book, so it is unavoidable in the audio version. Perhaps all of that is due her own willful blindness.
Shortcomings aside, this is still an excellent study of human nature. If you read it with a healthy dose of skepticism, you can receive intriguing insights, along with a desire to get all of the pieces she willfully chose to remove from each story.
Proofreader, Editor, Writer & Book Lover Extraordinaire!!
I was very glad that I came across this book. As a 'Cassandra' this is the first time I have ever heard the term Willful Blindness explained or examined this way. I really never realized that people were not intentionally turning their back, or that they were not completely ignorant in general. Thank you Margaret for making me feel not so alone and also much more educated. How about a book like "Cassandra: The Survival Guide"
This book contains many organized thoughts explaining the faults of human thought and how one may avoid such faults. Everyone should read this book in order to improve one's understanding of the world around them and what happens in it. I TRY TO SUGGEST THIS BOOK TO EVERYONE I KNOW.
The author uses personal examples, psychological studies, and newsworthy events to show how people fail to see the (sometimes dangerous) reality around us.
This book was very well-paced and interesting to listen to. Though the work seems to have a very solid basis in scientific research, the author does a wonderful job of conveying the concepts in easy to understand terms and using examples to illustrate the concepts and help the listener relate to the situation being discussed.
This book is useful for understanding willful blindness in everyday personal and working relationships, as well as understanding the institutional flaws that lead to large scale disasters involving BP, Enron, and Wall Street.
I spend 90+ minutes a day in my car, Audible makes it enjoyable regardless of what's happening in traffic. My taste varies from endurance fitness to economics and from to combat stories and romance novels.
This is a book that I wish I'd borrowed from the library, photocopied the two or three really good chapters and never wasted my time with the rest of it. Some of the book was very well researched and highlighted some really interesting insights, while other was anti-capitalist, liberal blather (and I'm a democrat, so this isn't coming from a social conservative) that I could barely listen to without fast forwarding. The reader is atrocious and so many times you can't tell if it's a first person story she's delivering or citing a quote from a source. Sorry, but without some change in inflection, cadence, or pitch, it's impossible to follow without 100% attention (which I don't do when I'm driving).
No, absolutely not. Probably the single most difficult readers to listen to of anything I've ever bought on Audible.
Nope, not without a more well rounded author.
While there were several very interesting insights into this book, I'd rather have not wasted my time or money for what I got out of it. The reader is just about the most painful thing I've ever listened to, with no changes in pitch or inflection so I could never tell if she was talking about a story about herself or quoting from a source. For a research-oriented book, that's a fatal flaw and makes it difficult to hold the author as credible.
The author would be well advised to keep to the research and stop interjecting her AGW, anti-gun, anti-capitalist agenda into a book on a serious subject.
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