Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
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I lived the life of a unicorn in a balloon factory and this book gave me courage, put words to what I was seeing and feeling around me. it's also helping me to raise another unicorn.
This is a staple I pull out monthly for inspiration. it also reassures me about the path I've chosen and reminds me to keep looking for other tribe members.Thanks, Seth for your ability to communicate and share what life looks like beyond the factory walls!
great book. talking about the hard choices and strange realities of making real lasting change. continues to be interesting and thought provoking. if you have an idea or a product or an organization you are working with, listen to this book and it will get your creative wheels turning.
I'm excited to lead my own tribes. My favorite quote was: "people don't believe what you say, they barely believe what you do, they usually believe what their friends say, they will always believe what they tell themselves." Seth Godin
great motivational book for those that want to create change and success. summarizes many great concepts
I read this as part of an assignment for the leaders of our church. I enjoyed listening to the book and was very insightful and easy to listen to. Though I get a knot in my gut when I think about using marketing strategies to try to spread the gospel, I think it can be helpful to understand how the current culture functions.
Don't waste your time. Godin builds his tribal concept by repackaging old business cliches. Many of his examples assume today's status quo has always been. It ignores what is boring today was revolutionary yesterday. Think the Supermarket is boring, so does Godin, but a giant building filled with penny profit merchandise was unheard of before suburbanization, so what is revolutionary about people adapting to change and becoming rich, nothing. Google and Facebook did this in my time.
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