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Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

What Members Say

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  •  
    Juliet Brookfield, Australia 01-05-12
    Juliet Brookfield, Australia 01-05-12 Member Since 2011
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    "Great stuff!"

    I'm on my 2nd listen in 1 week, getting plenty of goodness out of it.

    0 of 0 people found this review helpful
  •  
    Josh Modiin, Israel 12-26-11
    Josh Modiin, Israel 12-26-11
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    "This simply describes the future and why"
    What made the experience of listening to Tribes the most enjoyable?

    The points are clear and the build up of knowledge is excelelnt.
    I learned where things are going and was able to figure out what I needs to do to make things work the way Godin describes.
    I got a number of deep insights from the book


    What was one of the most memorable moments of Tribes?

    You do not create change by asking permission. you create change by asking forgiveness..... Later.
    This is so true and not thinking this way holds so many people back from success


    0 of 0 people found this review helpful
  •  
    Dan Calgary, AB, Canada 12-11-11
    Dan Calgary, AB, Canada 12-11-11 Member Since 2009
    HELPFUL VOTES
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    "Don't Waste Your Time"
    This book wasn’t for you, but who do you think might enjoy it more?

    I found this book to be incredibly frustrating. If you're looking for gems of knowledge like,


    0 of 0 people found this review helpful
  •  
    Iceworm72 Wasilla, AK, United States 11-22-11
    Iceworm72 Wasilla, AK, United States 11-22-11 Member Since 2003
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    "My Brain was Fed... I have much to Ponder!"

    This is the second book of Seth's that I have listened to and it was well worth the time and credit in the exchange! (Purple Cow was the first title I purchased and I was very pleased by how packed with value it was as well.) In fact, this is one book I am actually going to buy in hard copy format so that I can mark it up with all the insights and epiphanies that struck me while listening. (By the way, Audible Android Team thanks for the cool ability to take notes while listening!) My largest take away is that each of us has an obligation to lead in the sphere we are in.

    Seth pronounces some words very different than you might be used to hearing them, it really is an h'UGE' deal. He may not be the smoothest narrator, but his passion shines through and that for me makes Seth the ideal narrator for his material! Keep them coming Seth and Audible! I want more Godin on Audible!

    One of my next credits is definitely going to purchase another Seth Godin audio!

    0 of 0 people found this review helpful
  •  
    Kate Strawberry Hills, Australia 11-14-11
    Kate Strawberry Hills, Australia 11-14-11
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    "Gets you thinking about how & where you fit!"

    A book for our times. The book will help currently active, as well as aspirational leaders to reflect on what they are currently doing well, what they are not doing well and what they are not yet doing at all.

    0 of 0 people found this review helpful
  •  
    donny epp Fayetteville, AR 11-11-11
    donny epp Fayetteville, AR 11-11-11 Listener Since 2010
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    "Seemed like the rough draft for Linchpin."

    I love Seth Godin and his work but in my opinion this book seemed like the under developed step little brother to Linchpin. I would highly recommend reading Linchpin instead - it encompasses a lot of the same ideas with more compelling content in my opinion.

    0 of 0 people found this review helpful
  •  
    Optimize the Balance Plymouth, MN 04-16-11
    Optimize the Balance Plymouth, MN 04-16-11
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    "Everybody Is A Leader"

    Everybody is a leader and this book may help other readers, who are searching about themselves, the motivation to recognize and act on that they are a leader without being leadership. I believe in the content and was glad that I read the book.

    0 of 0 people found this review helpful
  •  
    Emma Queensland, Australia 01-29-11
    Emma Queensland, Australia 01-29-11 Member Since 2010
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    "Just get out of your comfort zone and lead"

    This book was good encouragement to just get out there and start communicating those ideas that float around in your head. If you are in business and passionate about going against the trends of your industry this is good to keep in the car and listen to on the way to work to keep you inspired to go against the grain and lead!!

    0 of 0 people found this review helpful
  •  
    Jerry Bristol, IN, United States 12-16-10
    Jerry Bristol, IN, United States 12-16-10
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    "Train Wreck"

    A whole book about Nothing.....have passion for what you do and you will be happy. There is a new idea.
    Invest in another book.

    0 of 0 people found this review helpful
  •  
    Luis Burlington, ON, Canada 11-12-10
    Luis Burlington, ON, Canada 11-12-10 Member Since 2010
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    "Good book on an important subject"

    I have been in the eye of the storm at a huge global company for 5 years. The storm has been massive change and I have been leading that change in Canada. Everything Seth talks about I have personally lived through and can attest to the fact he is right on point with his analysis. Any change agent needs this book. Interesting he calls change agents leaders! ...

    I just wish I would have listened to this material 3 years ago!

    0 of 0 people found this review helpful
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