Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
I read this as part of an assignment for the leaders of our church. I enjoyed listening to the book and was very insightful and easy to listen to. Though I get a knot in my gut when I think about using marketing strategies to try to spread the gospel, I think it can be helpful to understand how the current culture functions.
Don't waste your time. Godin builds his tribal concept by repackaging old business cliches. Many of his examples assume today's status quo has always been. It ignores what is boring today was revolutionary yesterday. Think the Supermarket is boring, so does Godin, but a giant building filled with penny profit merchandise was unheard of before suburbanization, so what is revolutionary about people adapting to change and becoming rich, nothing. Google and Facebook did this in my time.
Surfer, musician, business coach, healthcare facilities management director.
Wow, what an inspiring listen. This should be required listening for all corporate leaders and employees! Seth does a great job narrating...in fact, I couldn't imagine anyone else doing it. Seth is a legend.
I honestly do not know who the target audience is for this book. As an IT professional who has been out of school for a dozen years, this book was not only incorrect in most of its assumptions, but would be outright dangerous for a recent college graduate to absorb. The author makes these broad sweeping generalizations about how Any and All change is beneficial. You are a Leader if you don't listen to your boss or follow the process! (what??)
I only made it two hours into the book, but he only gave one example where he himself led a successful 'tribe'. Unfortunately, he doesn't even consider the possibility that the idea behind his education software was something people wanted to work on. He just assumes Every single time you organize a tribe, you will get the same passion and fervor as he did. Or you simply didn't organize it correctly and you failed. I thought the book might have some redeeming qualities about how to get started organizing a group online, but instead his answer was literally "you already know how to do this", and said something about having Faith in yourself. Oh. Ok. Thanks?
I was expecting to read a how-to book, but was presented with an adolescent self-help book. I do not recommend this book for anyone beyond high school. It is rather patronizing if you have any higher education.
Simply a must read for management majors or anyone looking to be their own boss. very very good. I read this for an assignment for a class but ended up enjoying it greatly.
Some books are meant to be read rather than listened. The Tribes is one of them. To fully think of all the concepts offered by the book you have to stop and think, which at the times may not be the easiest option. I would recommend everyone to buy hard copy or at least kindle version rather than audio version of this book.
With that being said, I would like to underline that the book does not offer any revolutionary ideas or concepts (at least for those who are around people quite a bit), but rather book forces reader/listener to re-think their approach to leadership and makes them reverse their stubborn ways, into more of a team oriented approach.
Examples given in the book are great, and easy to follow. I would recommend this book to anyone, specially younger people who are looking to make a difference.
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