Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
I love reading books that illustrate the human condition.
I have listened and relistened to this book as I need to internalise its message. Everyone that I admire has done exactly what Seth describes and I know I need to do the same thing if I am ever to make it as an entrepreneur. I can't thank Seth enough.
Security Professional and productivity expert. Mission to help people and organizations to win, long term. about.me/peterlarsson
Seth is in his own way a thought leader. This book provides with inspiring thoughts about how the world is changing and how our "tribes" is becoming important in our fast changing world. He encourages you to become a leader and to start making positive changes in the world and in your own tribe.
I love reading, ADHD blogging, TED talks, and fireplaces. Wanna join me?
I lived the life of a unicorn in a balloon factory and this book gave me courage, put words to what I was seeing and feeling around me. it's also helping me to raise another unicorn.
This is a staple I pull out monthly for inspiration. it also reassures me about the path I've chosen and reminds me to keep looking for other tribe members.Thanks, Seth for your ability to communicate and share what life looks like beyond the factory walls!
great book. talking about the hard choices and strange realities of making real lasting change. continues to be interesting and thought provoking. if you have an idea or a product or an organization you are working with, listen to this book and it will get your creative wheels turning.
I'm excited to lead my own tribes. My favorite quote was: "people don't believe what you say, they barely believe what you do, they usually believe what their friends say, they will always believe what they tell themselves." Seth Godin
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