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Tribes: We Need You to Lead Us | [Seth Godin]

Tribes: We Need You to Lead Us

Tribes are groups of people aligned around an idea, connected to a leader and to each other. Tribes make our world work, and always have. The new opportunity is that it's easier than ever to find, organize, and lead a tribe. The Web has enabled an explosion of all kinds of tribes - and created shortage of people to lead them. This is the growth industry of our time. Tribes will help you understand exactly what's at stake, and why YOU can and should lead a tribe of your own.
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Publisher's Summary

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads). It's our nature.

Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.

And so the key question: Who is going to lead us?

The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.

If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.

If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.

Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.

©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.

What Members Say

Average Customer Rating

4.0 (1174 )
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4.1 (604 )
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Performance
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  •  
    Eliana A. Falk 06-28-12

    neverstopthinking

    HELPFUL VOTES
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    "EVERYONE needs to hear this"
    Would you recommend this audiobook to a friend? If so, why?

    This book, like all the Seth Godin I have read, heard and watched, delivers a clear and concise message to all who listen: Be a Leader - or at least give it your best shot, because we are in desperate need of true leaders.


    What other book might you compare Tribes to and why?

    Godin's "Here Comes Everybody" in which he clearly explains the sea change in society that not only allows, but supports grass roots efforts to a degree never before possible.


    What does Seth Godin bring to the story that you wouldn???t experience if you just read the book?

    I felt he was not so much reading, but speaking directly to me. It was personal.


    0 of 0 people found this review helpful
  •  
    still seeking perth, aus 06-25-12
    still seeking perth, aus 06-25-12

    mikeb

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    "Godin's Analysis spot on"
    Would you listen to Tribes again? Why?

    Godin's analysis goes beyond "we must utilise the internet or be left behind." He gives insightful analysis and makes a compelling argument for a new sort of leadership.


    What was the most compelling aspect of this narrative?

    This new sort of leadership is not rocket science, but is accessible to any who will take the plunge.


    What’s the most interesting tidbit you’ve picked up from this book?

    Tribes have always existed but are now a global and omnipresent reality that anyone who has a message they want to get out there must contend with. The world is not a single blob of people - ie. the market, or the population. The blob is actually a network of interconnected tribes - tribes with specific characteristics, needs, and potential. To influence today, you must realise this and find the tribe you will lead. Your message doesn't have to reach the whole world, but it should reach someone. Chances are it will be heard by, spread among, and be further propogated by a tribe.


    Any additional comments?

    Read it or listen to it. There is a lot to think about.

    0 of 0 people found this review helpful
  •  
    Lucas Austin, TX, United States 06-25-12
    Lucas Austin, TX, United States 06-25-12 Member Since 2014

    on a quest to read Audible's entire nonfiction science section...

    HELPFUL VOTES
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    "Lots of ideas but not enough depth"

    I'd been hearing about Seth Godin for a long time and I did enjoy this book but I think it might be better suited for print than audio. It's divided up into short essays about various topics related to leadership and the changing cultural/business landscape. Since he seems to be reading a section/chapter heading about every minute or so, nothing really sank in for me. This is not a comment about the quality of his thinking but I think this might be the perfect book to keep atop the toilet tank; read a tiny bit and then ruminate on it for some time. There's inspiration to be found here for sure but, for me at least, I ended this one feeling like a promise hadn't been kept somehow.

    0 of 0 people found this review helpful
  •  
    JW Purdy Richmond, Texas 06-25-12
    JW Purdy Richmond, Texas 06-25-12

    JW Purdy

    ratings
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    32
    4
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    "Great book"
    Where does Tribes rank among all the audiobooks you’ve listened to so far?

    This is a great book with some really important lessons for everyone.


    What other book might you compare Tribes to and why?

    Not sure


    Have you listened to any of Seth Godin’s other performances before? How does this one compare?

    I haven't listened to any other books of his.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No


    0 of 0 people found this review helpful
  •  
    Chris Valkenswaard, Netherlands 06-14-12
    Chris Valkenswaard, Netherlands 06-14-12 Member Since 2010

    Internet entrepreneur from the Netherlands.

    HELPFUL VOTES
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    "No instant answers, but it makes you think..."

    This book will make you think about the way you lead a group of volunteers at an IPO, a team of employees at a company or a group of loyal customers. Heck, any group of people with a common goal.

    It's not a How-to-book and doesn't provide instant answers. But it helps you start to think things through and shifts your perspective. Which is good of course. Realy helpful and highly recommended.

    Nice detail: I didn't know that it was read by the author and was truly amazed that it was so well read. Well, now I know why...

    0 of 0 people found this review helpful
  •  
    Abel Joseph 06-13-12
    Abel Joseph 06-13-12

    Techky

    HELPFUL VOTES
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    "Think big!"
    What did you love best about Tribes?

    This book is a must if you are in business for your self. It will motivate you to establish a good core fan/consumer.


    What was the most compelling aspect of this narrative?

    The narrative is clear and understandable.


    0 of 0 people found this review helpful
  •  
    Matt Parkdale, Australia 05-22-12
    Matt Parkdale, Australia 05-22-12 Member Since 2011
    HELPFUL VOTES
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    "How to Change the World - Seriously..."

    If changing the world in some way is something you've ever thought about doing, get this audio book. Even if you're not planning on changing the world any time soon, get this audio book.

    I believe that most of us feel like starting a movement to bring about change at some point in our lives. Perhaps we don't want to run for office or tackle global issues, but on some level or other - most of us would like to change some part of our world for the better. Sadly, most of us tend to feel that our attempts would be futile. This book will put you right and explain how to bring about change.

    No matter whether you're in business, supporting a non-profit, or you're a stay-at-home parent, no matter what status quo you'd like to change - Seth Godin will convince you that you can do it and explain how in simple terms.

    As I've come to expect from him, beautifully written, very well read. He keeps you listening throughout.

    Such a pleasure to hear and learn from this great writer.

    0 of 0 people found this review helpful
  •  
    Brian M. Memphis 04-28-12
    Brian M. Memphis 04-28-12 Member Since 2009

    Brian

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    "Tribes"
    Would you listen to Tribes again? Why?

    Yes. It reminds me of how unique individuals really can be in reference to one another.


    What was your reaction to the ending? (No spoilers please!)

    Average reaction.


    Did Seth Godin do a good job differentiating all the characters? How?

    Yes. Seth did a candid job of portraying different individuals.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    My main reaction was to seek which tribe I am best suited for..


    0 of 0 people found this review helpful
  •  
    Aaron C. Carpentersville, IL 04-16-12
    Aaron C. Carpentersville, IL 04-16-12 Member Since 2014

    running man

    ratings
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    2
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    "great great "read""
    Would you consider the audio edition of Tribes to be better than the print version?

    honestly, hard to say, i never read it, but there are things i wish i could have highlighted, because there was so much good stuff. instead, i just listened a second time and i'll probably listen a third and fourth.


    What did you like best about this story?

    great insight and thoughts around how to build a team


    Did the narration match the pace of the story?

    his voice was a little off. it's hard to say if that's good or bad, as the author was reading his own book, but it works better for biography type stuff, in this situation, it may be better to put another voice there. on the other side, he was talking about building a community (tribes) and what better way than to make it your voice.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    it made me realize there's so much more i can do and need to do it build what i want. very inspiring. i did not, however, cry, maybe a laugh or two, or at least a big smile.


    Any additional comments?

    rocked.

    0 of 0 people found this review helpful
  •  
    L. McClellan Texas 04-14-12
    L. McClellan Texas 04-14-12 Member Since 2012
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    "Worth Listening"
    Would you say that listening to this book was time well-spent? Why or why not?

    Yes, because the content was interesting and thought-provoking.


    What did you like best about this story?

    It's not a story. This is nonfiction. I liked the ideas.


    Who would you have cast as narrator instead of Seth Godin?

    Somebody more experienced with narration. Seth wasn't terrible, but it sounded stiff and unnatural, which was a little distracting to me.


    Did Tribes inspire you to do anything?

    To think more about the ideas he presented. I will listen to it again.


    0 of 0 people found this review helpful
  • Showing: 31-40 of 57 results PREVIOUS13456NEXT
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  • Grant
    Limekilns, United Kingdom
    10/18/13
    Overall
    Performance
    Story
    "Tremendous"
    What did you like most about Tribes?

    Godin makes it very clear what won't work, what will, and distils the necessity of leading.

    I'd recommend his blog first if you're not convinced enough to buy. And if you're not convinced because you think it's not long enough (value for money), consider it like a single malt whisky. It'll age well, it's not dilute, and it's invaluable.


    Any additional comments?

    Don't expect a list of tips and tricks.

    3 of 3 people found this review helpful
  • L. Santer
    Farnham
    11/3/12
    Overall
    "When the student is ready..."

    I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!



    I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.



    Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.



    Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.



    Enjoy :- )

    3 of 3 people found this review helpful
  • David
    1/19/15
    Overall
    Performance
    Story
    "Makes you Think! Makes you Do!"

    Could make you feel guilty that you've not taken the decision to lead a tribe earlier!! Make the decision now. David

    0 of 0 people found this review helpful
  • CD
    Meggen, Switzerland
    12/15/13
    Overall
    Performance
    Story
    "simplistic motivational book"
    What could have made this a 4 or 5-star listening experience for you?

    American style motivational book: you can do anything of you overcome cour fears.. Unrealistic.


    0 of 0 people found this review helpful
  • Amazon Customer
    WIRRAL, United Kingdom
    12/15/13
    Overall
    Performance
    Story
    "Terrible"
    If this book wasn’t for you, who do you think might enjoy it more?

    Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?


    You didn’t love this book--but did it have any redeeming qualities?

    Nope


    0 of 0 people found this review helpful
  • G. Swann
    Morecambe, United Kingdom
    3/3/12
    Overall
    "Rubbish"

    This book title leads people to believe it is about remote tribes that have never met the outside world & its modern day influences. The only thing this book has taught me is to thoroughly read the book description before wasting valuable credits on wasted material which both takes up money & wasted memory.
    Just beware people to read the total book description people so the same doesn't happen to you.

    1 of 12 people found this review helpful
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