Now the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they're enabling countless new tribes to be born - groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or a new way to fight global warming.
And so the key question: Who is going to lead us?
The Web can do amazing things, but it can't provide leadership. That still has to come from individuals - people just like you who have a passion about something. The explosion in tribes means that anyone who wants to make a difference now has the tools at her fingertips.
If you think leadership is for other people, think again - leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma leads a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, runs her internal tribe of marketers from her cube in Seattle. All they have in common is the desire to change things, the ability to connect a tribe, and the willingness to lead.
If you ignore this opportunity, you risk turning into a "sheepwalker" - someone who fights to protect the status quo at all costs, never asking if obedience is doing you (or your organization) any good. Sheepwalkers don't do very well these days.
Tribes will make you think (really think) about the opportunities in leading your fellow employees, customers, investors, believers, hobbyists, or readers....It's not easy, but it's easier than you think.
©2008 Do You Zoom, Inc.; (P)2008 Audible, Inc.
This book, like all the Seth Godin I have read, heard and watched, delivers a clear and concise message to all who listen: Be a Leader - or at least give it your best shot, because we are in desperate need of true leaders.
Godin's "Here Comes Everybody" in which he clearly explains the sea change in society that not only allows, but supports grass roots efforts to a degree never before possible.
I felt he was not so much reading, but speaking directly to me. It was personal.
Godin's analysis goes beyond "we must utilise the internet or be left behind." He gives insightful analysis and makes a compelling argument for a new sort of leadership.
This new sort of leadership is not rocket science, but is accessible to any who will take the plunge.
Tribes have always existed but are now a global and omnipresent reality that anyone who has a message they want to get out there must contend with. The world is not a single blob of people - ie. the market, or the population. The blob is actually a network of interconnected tribes - tribes with specific characteristics, needs, and potential. To influence today, you must realise this and find the tribe you will lead. Your message doesn't have to reach the whole world, but it should reach someone. Chances are it will be heard by, spread among, and be further propogated by a tribe.
Read it or listen to it. There is a lot to think about.
on a quest to read Audible's entire nonfiction science section...
I'd been hearing about Seth Godin for a long time and I did enjoy this book but I think it might be better suited for print than audio. It's divided up into short essays about various topics related to leadership and the changing cultural/business landscape. Since he seems to be reading a section/chapter heading about every minute or so, nothing really sank in for me. This is not a comment about the quality of his thinking but I think this might be the perfect book to keep atop the toilet tank; read a tiny bit and then ruminate on it for some time. There's inspiration to be found here for sure but, for me at least, I ended this one feeling like a promise hadn't been kept somehow.
This is a great book with some really important lessons for everyone.
I haven't listened to any other books of his.
Internet entrepreneur from the Netherlands.
This book will make you think about the way you lead a group of volunteers at an IPO, a team of employees at a company or a group of loyal customers. Heck, any group of people with a common goal.
It's not a How-to-book and doesn't provide instant answers. But it helps you start to think things through and shifts your perspective. Which is good of course. Realy helpful and highly recommended.
Nice detail: I didn't know that it was read by the author and was truly amazed that it was so well read. Well, now I know why...
This book is a must if you are in business for your self. It will motivate you to establish a good core fan/consumer.
The narrative is clear and understandable.
If changing the world in some way is something you've ever thought about doing, get this audio book. Even if you're not planning on changing the world any time soon, get this audio book.
I believe that most of us feel like starting a movement to bring about change at some point in our lives. Perhaps we don't want to run for office or tackle global issues, but on some level or other - most of us would like to change some part of our world for the better. Sadly, most of us tend to feel that our attempts would be futile. This book will put you right and explain how to bring about change.
No matter whether you're in business, supporting a non-profit, or you're a stay-at-home parent, no matter what status quo you'd like to change - Seth Godin will convince you that you can do it and explain how in simple terms.
As I've come to expect from him, beautifully written, very well read. He keeps you listening throughout.
Such a pleasure to hear and learn from this great writer.
Yes. It reminds me of how unique individuals really can be in reference to one another.
Yes. Seth did a candid job of portraying different individuals.
My main reaction was to seek which tribe I am best suited for..
honestly, hard to say, i never read it, but there are things i wish i could have highlighted, because there was so much good stuff. instead, i just listened a second time and i'll probably listen a third and fourth.
great insight and thoughts around how to build a team
his voice was a little off. it's hard to say if that's good or bad, as the author was reading his own book, but it works better for biography type stuff, in this situation, it may be better to put another voice there. on the other side, he was talking about building a community (tribes) and what better way than to make it your voice.
it made me realize there's so much more i can do and need to do it build what i want. very inspiring. i did not, however, cry, maybe a laugh or two, or at least a big smile.
Yes, because the content was interesting and thought-provoking.
It's not a story. This is nonfiction. I liked the ideas.
Somebody more experienced with narration. Seth wasn't terrible, but it sounded stiff and unnatural, which was a little distracting to me.
To think more about the ideas he presented. I will listen to it again.
Godin makes it very clear what won't work, what will, and distils the necessity of leading.
I'd recommend his blog first if you're not convinced enough to buy. And if you're not convinced because you think it's not long enough (value for money), consider it like a single malt whisky. It'll age well, it's not dilute, and it's invaluable.
Don't expect a list of tips and tricks.
"When the student is ready..."
I had to drive 15hrs in one day, this book is less than 4hrs long, it contains so much thought provoking information that I didn't have time to finish it; on my drive I was either listening or thinking!
I have known of Seth for many years, however I have never really 'noticed' Seth, until now. His style is infectious with a perfect balance of left hemisphere and then right hemisphere - like Brian Tracy suggests when communicating; 'windscreen wipers'... left then right then left etc.
Before reading this book I knew something was required, but I couldn't quite put my finger on it. Now I know the missing piece of the puzzle is leadership. If you are at the point in your career where you have so much to give but you are still not sure on the 'how' then this book is for you. Although Seth avoids 'how-to' information he provides just enough rope for you to work it out yourself.
Would I recommend this book? Absolutely. But only if you are ready to hear/read what it means to you - no more hiding, no more shying away, no more fear. I knew I should admire Seth, now I know why I do.
Enjoy :- )
"Makes you Think! Makes you Do!"
Could make you feel guilty that you've not taken the decision to lead a tribe earlier!! Make the decision now. David
"simplistic motivational book"
American style motivational book: you can do anything of you overcome cour fears.. Unrealistic.
Take one semi common sense idea and repeat over and over and over and over. The whole thing could have fit in one paragraph. Fleshed out into a book in order to con people and make money which sums up Mr Godin's philosophy really.
Some concrete ideas and steps to succeed would have help. Don't recommend people walk out of their jobs here and now if they are unhappy. Don't tell people not to worry about the product. We don't need factories? How were your books produced and marketed? Who made your smart phone and computers Mr Godin?
This book title leads people to believe it is about remote tribes that have never met the outside world & its modern day influences. The only thing this book has taught me is to thoroughly read the book description before wasting valuable credits on wasted material which both takes up money & wasted memory.
Just beware people to read the total book description people so the same doesn't happen to you.
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