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Sway Audiobook

Sway: The Irresistible Pull of Irrational Behavior

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Publisher's Summary

Like the best-selling Blink and Freakonomics, this lively narrative is a fresh view of the world, explaining the previously inexplicable and revealing hidden influences on human decision-making.

A Harvard Business School student pays over $200 for a $20 bill. Washington, D.C., commuters ignore a free subway concert by a violin prodigy. A veteran airline pilot attempts to take off without control-tower clearance and collides with another plane on the runway. Why do we do the wildly irrational things we sometimes do?

Drawing on cutting-edge research from the fields of social psychology, behavioral economics, and organizational behavior, brothers Ori and Rom Brafman reveal the dynamic forces that act on us repeatedly over time, affecting nearly every aspect of our personal and business lives. They show how we are sabotaged by loss aversion (going to great lengths to avoid perceived losses), the diagnosis bias (ignoring evidence that contradicts our initial take on a person or situation), and commitment (even when a plan isn't working, we are reluctant to change course).

Weaving together colorful stories about dot-com millionaires, game-show audiences, NBA coaches, and the U.S. Supreme Court, this audiobook tours the flip side of reason and points us toward a more rational life.

©2008 Copyright © Ori and Rom Brafman. Recorded by arrangement with Currency/Doubleday Broadway Publishing Group, a division of Random House, Inc.; (P)2008 HighBridge Company

What the Critics Say

"Brilliant." (Klaus Schwab, chairman of the World Economic Forum)
"Sway helped me recognize an aspect of irrational behavior in my experimental work in physics. Sometimes I have jumped into some research that didn't feel quite right...but some irrational lure, such as the hope of quick success, pulled me in." (Martin L. Perl, 1995 Nobel Laureate in physics)

What Members Say

Average Customer Rating

3.9 (489 )
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4.0 (261 )
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4.1 (263 )
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Performance
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  •  
    Patkos Csaba 06-22-16 Member Since 2016
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    4
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    "Good, but not scientifical enough for my taste."

    Good, but not scientifical enough for my taste. It contains entertaining anecdotes, nice examples, but not enough actionable content.

    0 of 0 people found this review helpful
  •  
    Donna W. 04-13-15
    Donna W. 04-13-15
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    "Very interesting. Worth reading."

    Good narration. An enjoyable read! Illuminates reasons poor decisions are made and how to correct them. It shows how no one is immune.

    0 of 0 people found this review helpful
  •  
    Johnny Wilde Wall, TX, United States 02-24-15
    Johnny Wilde Wall, TX, United States 02-24-15 Member Since 2013

    Johnny Wilde

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    "It was okay"

    It was okay however I would spend my time listing to
    Outliers: The Story of Success
    By Malcolm Gladwell
    And Life Code by Dr. Phil.

    0 of 0 people found this review helpful
  •  
    Stuart 02-07-15
    Stuart 02-07-15 Member Since 2015
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    "It was a good book"

    It was a good book liked with good information, but if you already read a lot about behavioral theory, psychology, or behavioral economics. Most of the studies are well published and nothing new or exciting. A good review though.

    0 of 0 people found this review helpful
  •  
    C.G. 01-01-15
    C.G. 01-01-15 Member Since 2015

    CMcB

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    15
    3
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    Story
    "Helps inform you of your own misperceptions"

    In short, it's a good source for avoiding the trap "you don't know what you don't know" about yourself and people's behavior at large. It will inform you of several biases and misconceptions that influence people's life and decision-making processes.

    0 of 0 people found this review helpful
  •  
    William SALEM, OREGON, United States 05-10-13
    William SALEM, OREGON, United States 05-10-13
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    "Excellent use of examples to illustrate"
    What made the experience of listening to Sway the most enjoyable?

    The author does an excellent job of using specific examples to help illustrate the lessons. The listener is given both the theoretical (for more abstract thinkers), and specific examples to help others relate and understand. Very informative, and exceptionally well organized.


    0 of 0 people found this review helpful
  •  
    Diego V 04-02-12
    Diego V 04-02-12 Member Since 2013
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    "Worth the Discount Price"
    Any additional comments?

    I got this book during a sale. It has some fun facts in it that I would have liked the author to expand on. I would not have purchased for the list price, nor would I waste a credit on it.

    0 of 0 people found this review helpful
  •  
    Joshua Pensacola, FL, USA 03-13-10
    Joshua Pensacola, FL, USA 03-13-10
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    "Great book"

    Knowing is the first step

    3 of 6 people found this review helpful
  •  
    John Crewdson 12-07-12
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    5
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    "Interesting and informative read"
    If you could sum up Sway in three words, what would they be?

    I like it.


    What was one of the most memorable moments of Sway?

    Too hard to choose.


    Was this a book you wanted to listen to all in one sitting?

    No, too much to absorb in one sitting.


    Any additional comments?

    Good information about how we all make decisions. Helpful in keeping our heads properly attached... even if we aren't always able to.

    0 of 1 people found this review helpful

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