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Social Physics: How Good Ideas Spread - The Lessons from a New Science | [Alex Pentland]

Social Physics: How Good Ideas Spread - The Lessons from a New Science

From one of the world’s leading data scientists, a landmark tour ofthe new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.
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Publisher's Summary

From one of the world’s leading data scientists, a landmark tour of the new science of idea flow, offering revolutionary insights into the mysteries of collective intelligence and social influence.

If the Big Data revolution has a presiding genius, it is MIT’s Alex “Sandy” Pentland. Over years of groundbreaking experiments, he has distilled remarkable discoveries significant enough to become the bedrock of a whole new scientific field: social physics.

Humans have more in common with bees than we like to admit: We’re social creatures first and foremost. Our most important habits of action - and most basic notions of common sense - are wired into us through our coordination in social groups. Social physics is about idea flow, the way human social networks spread ideas and transform those ideas into behaviors.

Thanks to the millions of digital bread crumbs people leave behind via smartphones, GPS devices, and the Internet, the amount of new information we have about human activity is truly profound. Until now, sociologists have depended on limited data sets and surveys that tell us how people say they think and behave, rather than what they actually do. As a result, we’ve been stuck with the same stale social structures - classes, markets - and a focus on individual actors, data snapshots, and steady states. Pentland shows that, in fact, humans respond much more powerfully to social incentives that involve rewarding others and strengthening the ties that bind than incentives that involve only their own economic self-interest.

Pentland and his teams have found that they can study patterns of information exchange in a social network without any knowledge of the actual content of the information and predict with stunning accuracy how productive and effective that network is, whether it’s a business or an entire city. We can maximize a group’s collective intelligence to improve performance and use social incentives to create new organizations and guide them through disruptive change in a way that maximizes the good. At every level of interaction, from small groups to large cities, social networks can be tuned to increase exploration and engagement, thus vastly improving idea flow.

Social Physics will change the way we think about how we learn and how our social groups work - and can be made to work better, at every level of society. Pentland leads listeners to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.

©2014 Alex Pentland (P)2014 Penguin Audio

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  •  
    Rick Reno, NV 02-14-14
    Rick Reno, NV 02-14-14 Member Since 2013
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    "Excellent intro, but overly ambitious conclusions"
    Would you consider the audio edition of Social Physics to be better than the print version?

    The book was a good introduction to the topic and an enjoyable listen. There are some charts and diagrams you didn't get to see.


    How would you have changed the story to make it more enjoyable?

    Focused more on the actual research rather then trying to make grand conclusions that they suggest a new "science"


    Any additional comments?

    Great introduction if you're not familiar with the latest in Behavioral Economics. However, I didn't buy the conclusion that these fascinating studies lead to a new "science" called "Social Physics." The experiments and use of modern technology is really interesting. But the findings are not new, these concepts have been hypothesized for some time (the experiments do a great job of proving them however).

    The book really lost me when the author tries to suggest his finding lead toward broader points. But I still enjoyed the book, worth a listen as this area is only going to grow in the future.

    2 of 2 people found this review helpful
  •  
    Atila 08-02-14
    Atila 08-02-14
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    "The most self-promoting book I've read."

    This is all I take from this book. Some great ideas, but the author just ignores anyone else's contribution to any filed and talks mostly about how he and his students created start-ups to explore those ideas. Don't get me wrong, there's great content there, but I read a conscious effort to downplay the whole field in order to make the author's contributions sound like the only good ideas ever developed.

    2 of 3 people found this review helpful
  •  
    Al San Francisco, CA 02-23-14
    Al San Francisco, CA 02-23-14 Member Since 2011
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    "Very Theoretical and Dry Book"

    This is a very dry and theoretiucal book for the most part. Sounds most like a research paper than an entertaining book from which one can gather ideas easily.

    1 of 3 people found this review helpful
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