• Flipping the Switch

  • How We Started and Scaled a Global Lighting Brand
  • By: Cole Zucker, Guillaume Vidal
  • Narrated by: Todd Ellis
  • Length: 4 hrs and 26 mins
  • 5.0 out of 5 stars (1 rating)

Prime logo Prime members: New to Audible?
Get 2 free audiobooks during trial.
Pick 1 audiobook a month from our unmatched collection.
Listen all you want to thousands of included audiobooks, Originals, and podcasts.
Access exclusive sales and deals.
Premium Plus auto-renews for $14.95/mo after 30 days. Cancel anytime.
Flipping the Switch  By  cover art

Flipping the Switch

By: Cole Zucker, Guillaume Vidal
Narrated by: Todd Ellis
Try for $0.00

$14.95/month after 30 days. Cancel anytime.

Buy for $14.95

Buy for $14.95

Pay using card ending in
By confirming your purchase, you agree to Audible's Conditions of Use and Amazon's Privacy Notice. Taxes where applicable.

Publisher's summary

Successful entrepreneurship is not a straight line. It’s a thrilling, unpredictable roller coaster full of extreme ups and downs.

Flipping the Switch is the story of Cole and Guillaume, two guys who left their respective home countries of America and France to move to China and start a business. After a chance meeting, they saw an opportunity to disrupt the lighting market with LED technology. Leveraging their sales, marketing, product development, and manufacturing experience in both Western and Chinese markets, together they bootstrapped an innovative brand. They made every mistake under the sun but somehow failed their way to success. And now they’re teaching others to do the same.

Whether you’re just starting out as an entrepreneur, looking to grow your business, or interested in expanding into foreign markets, Flipping the Switch has many valuable lessons to help you spot that next opportunity, create your next solution, and have some fun along the way.

©2023 Zuvi investments, LLC (P)2023 Zuvi investments, LLC

What listeners say about Flipping the Switch

Average customer ratings
Overall
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Performance
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0
Story
  • 5 out of 5 stars
  • 5 Stars
    1
  • 4 Stars
    0
  • 3 Stars
    0
  • 2 Stars
    0
  • 1 Stars
    0

Reviews - Please select the tabs below to change the source of reviews.

Sort by:
Filter by:
  • Overall
    5 out of 5 stars
  • Performance
    5 out of 5 stars
  • Story
    5 out of 5 stars

Must read for entrepreneurs

Fantastic book, if you are planning to start a business, own a business or want to sell a business you have to read this book.

Something went wrong. Please try again in a few minutes.

You voted on this review!

You reported this review!