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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories | [David Meerman Scott]

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book. A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web.
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Publisher's Summary

What do Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in this enlightening audio book.

A World Wide Rave is when people around the world are talking about you, your company, and your products Whether you're located in San Francisco, Dubai, or Reykjavik, it's when global communities eagerly link to your stuff on the Web. It's when online buzz drives buyers to your virtual doorstep. And it's when tons of fans visit your Website and your blog because they genuinely want to be there.

Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. Now bestselling author, David Meerman Scott explains how to produce engaging online content that people will WANT to share, triggering a "world wide rave" for your product or service.

©2009 David Meerman Scott; (P)2009 Gildan Media Corp

What Members Say

Average Customer Rating

3.6 (66 )
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  •  
    Andras Woluwe St Lambert, Belgium 05-07-09
    Andras Woluwe St Lambert, Belgium 05-07-09
    HELPFUL VOTES
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    "Excellent insights"

    A must-read for all those involved in any form of marketing - practical, concrete and entertaining!

    3 of 3 people found this review helpful
  •  
    Damian Mt Kuring-gai, NSW, Australia 04-27-09
    Damian Mt Kuring-gai, NSW, Australia 04-27-09
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    "Good insights into driving a world wide rave"

    Good insights into successfully spreading the word about your content and online value across the world wide web. Concepts were original and backed up with good examples.

    4 of 5 people found this review helpful
  •  
    Amazon Customer 05-18-09

    "Small Business Diva"

    HELPFUL VOTES
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    "Real-World Ideas"

    This is a terrific listen. Great ideas that can jumpstart your own brainstorm. Scott tells you what and how, unlike many that leave you wanting specifics. As a marketing professional and small business owner, I highly recommend it.

    5 of 7 people found this review helpful
  •  
    Koleen Eatontown, NJ, United States 04-10-12
    Koleen Eatontown, NJ, United States 04-10-12 Member Since 2007
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    "Another great David Meerman Scott Book"
    What made the experience of listening to World Wide Rave the most enjoyable?

    David has a great storytelling ability that makes his writing easy to read and easy to understand


    What other book might you compare World Wide Rave to and why?

    Trust Agents by Chris Brogan. Similar theme of connecting with clients


    0 of 0 people found this review helpful
  •  
    Robert San Marino, CA, United States 05-25-10
    Robert San Marino, CA, United States 05-25-10 Member Since 2008
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    "Don't waste your time"

    Here's the market at work...DO NOT WASTE YOUR TIME OR MONEY ON THIS BOOK. Nothing new here, a 10 year old has more insight.

    1 of 4 people found this review helpful
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