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To Sell Is Human Audiobook

To Sell Is Human: The Surprising Truth about Moving Others

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Publisher's Summary

From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.

According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.

But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.

Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.

To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.

Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.

©2012 Daniel H. Pink (P)2012 Penguin Audio

What Members Say

Average Customer Rating

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  •  
    Finlay Ohio 06-22-13
    Finlay Ohio 06-22-13 Member Since 2012
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    "Great Social Science Book"

    I'm 2/3rds through this book and I'm already ready to give it five stars. Daniel Pink has great insight into the social sciences, and he applies them superbly to selling in this audiobook.

    His stories are engaging and his style brings the characters he introduces to life.

    When he explained why you need to link selling to experiences instead of product features, I could feel the light bulb above my head.

    Great audiobook.

    4 of 6 people found this review helpful
  •  
    G. House Sr. Sherborn, MA, United States 01-04-13
    G. House Sr. Sherborn, MA, United States 01-04-13 Member Since 2016

    I am an avid listener. I listen between 75-100 hours per month on my iPhone: 60% fiction to 40% non-fiction.

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    "Evolutionary Assertions codified form the 2010s"

    Pink’s central premise is that most people sell in one way or another and that many of our conceptions about selling are not true or only barely so. For example, extroverts do not make the best sales people – ambiverts do. If you want to know what an ambivert is, you’ll have to listen to the book yourself. I have read dozens of business books and most of them can be condensed down to two or three central ideas and the rest of the work is really window dressing. Pink’s book is not packed with antidotal evidence and arcnae stories supporting his points; rather he attempts to support his opinions with research and a smattering of statistics or at least hinting that statistical evidence exists.

    I purchased a hardcopy so I could make notes in the margin. On balance, I think this and Drive, his previous book, are pretty good and worth the listen. I thought Drive was better but To Sell is Human has a number of good tips that if practiced may increase your sales effectiveness.

    21 of 36 people found this review helpful
  •  
    B Forney Pleasant Hill CA 05-30-13
    B Forney Pleasant Hill CA 05-30-13 Member Since 2013

    Bryce Forney, CPA

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    "Takes the fear out of sales for us normal people"
    Would you listen to To Sell Is Human again? Why?

    I would listen again because the content was engaging and foundational


    What was one of the most memorable moments of To Sell Is Human?

    The concept that serving is selling and those who serve optimally as leaders


    Which character – as performed by Daniel H. Pink – was your favorite?

    The car sales person who came from a family of auto sales


    Was there a moment in the book that particularly moved you?

    The introduction of non-sales selling, meaning all of the communications we engage in to move others.


    Any additional comments?

    It would be trite to say this is the best book on sales, and yet it is at least in how effective it communicates the concepts and contrasts sales of today with sales back in the day where the buyers now arrive well informed

    3 of 5 people found this review helpful
  •  
    Ron Belmont, CA, United States 03-11-13
    Ron Belmont, CA, United States 03-11-13
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    "What a waste of money."
    Would you try another book from Daniel H. Pink and/or Daniel H. Pink?

    No. Fool me once, shame on you. Fool me twice, shame on me.


    What do you think your next listen will be?

    Biography of Winston Churchill.


    Did Daniel H. Pink do a good job differentiating all the characters? How?

    This was a business book. What he did do is waste my time. This at best should have been a three page article in a magazine.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Utter disappointment. In fact, the further removed from the book, the more I realize what a waste it was.


    Any additional comments?

    I don't think this book adds much. Keep your money.

    17 of 31 people found this review helpful
  •  
    Missy 09-22-16
    Missy 09-22-16 Member Since 2015
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    "OUTSTANDING... Filled with No-Fail strategies"
    Would you recommend this audiobook to a friend? If so, why?

    Success has many parents and this #1 NY Times bestseller has earned its place as father of the year! To Sell Is Human audiobook lets you listen over and over for tips you'll want to implement throughout your career as well as in your personal life. I love the PechaKucha 20x20 six minute presentation concept, Twitter tips and strategic mimicking. Also, the fact that his findings are backed by research. Interesting that the author is so influential that his name is larger than the book's title. That's one of the perks of selling millions of books. I'll read this timeless gem for years to come.


    0 of 0 people found this review helpful
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    Matthew T Badgley 08-26-16 Member Since 2016
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    "Great for all facets of professional life"

    Excellently written and in my case narrated. Dan does a great job connecting research with stories, and then summarizing how you can apply. Relates ideas to multiple areas and does a nice job pulling other people's contributions into the narrative.

    0 of 0 people found this review helpful
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    KC 07-11-16
    KC 07-11-16 Member Since 2014
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    "Pink does it again!"

    Purposeful, insightful, and practical. Filled with strategies and steps that will help you move others forward. Must read for all change agents.

    0 of 0 people found this review helpful
  •  
    Silicon Valley Geek 07-08-16

    Riptide360

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    "We are all sales people"

    Nobody wants to be in sales, everybody is in sales. Early chapters are slow and focus on showing you how everyone is a sales person. Latter chapters have lots of useful marketing and sales tips. Overall an enjoyable book.

    0 of 0 people found this review helpful
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    Jessie 06-28-16
    Jessie 06-28-16 Member Since 2015
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    "love this book"

    it is so awesome to here the author, this is the second time I've read this book. first time with audio. I always learn something new.

    0 of 0 people found this review helpful
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    David Lincer 06-24-16
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    "Worthy, AND the examples were too involved"

    Overall, found great ideas in this work. I got lost in some of the examples and lost track of his point.

    0 of 0 people found this review helpful

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