From the best-selling author of Drive and A Whole New Mind comes a surprising - and surprisingly useful - new book that explores the power of selling in our lives.
According to the U.S. Bureau of Labor Statistics, one in nine Americans works in sales. Every day more than 15 million people earn their keep by persuading someone else to make a purchase.
But dig deeper and a startling truth emerges: Yes, one in nine Americans works in sales. But so do the other eight.
Whether we’re employees pitching colleagues on a new idea, entrepreneurs enticing funders to invest, or parents and teachers cajoling children to study, we spend our days trying to move others. Like it or not, we’re all in sales now.
To Sell Is Human offers a fresh look at the art and science of selling. As he did in Drive and A Whole New Mind, Daniel H. Pink draws on a rich trove of social science for his counterintuitive insights. He reveals the new ABCs of moving others (it's no longer "Always Be Closing"), explains why extroverts don't make the best salespeople, and shows how giving people an "off-ramp" for their actions can matter more than actually changing their minds.
Along the way, Pink describes the six successors to the elevator pitch, the three rules for understanding another's perspective, the five frames that can make your message clearer and more persuasive, and much more. The result is a perceptive and practical book - one that will change how you see the world and transform what you do at work, at school, and at home.
©2012 Daniel H. Pink (P)2012 Penguin Audio
I have been taking a sales training course once a week for a year, and the principles in this book are very close to the same foundation for that training. Very helpful insights and material is easy to apply!
The book comes at a great time in my professional career where I need to learn to sell my ideas better. Very intellectual as well as practical.
The author reads in such a way that keeps your attention and the flow is very easy to follow for an audio book. I plan on listening to another one Daniel Pink's books.
I loved this book. So many great and immediately applicable nuggets of information in this book. I may just read it again to capture all the learnings.
content is good. The voice performance makes me feel that everything is equally punctuated. Its my.advice to take it one chapter at a time.
I always says that if I pick up at least one principle or bit of information that I can apply to my business, the book was worth the time and money. This book had many of them. Well worth it!
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