Forget everything you've learned about creating new businesses. Forget market research. Forget customer interviews. Forget everything business schools teach. Forget about "finding pains in the market", or gaining user empathy, or validating hypotheses.
Wrong, wrong, wrong.
Without doing any of that, Mark Zuckerberg launched Facebook and had 75 percent of the Harvard student body join in less than one month; Dropbox wound up with one million users and a hockey-stick growth curve seven months after launch; the founder of Spanx went from selling fax machines door-to-door to becoming the world's youngest self-made female billionaire in just over 10 years.
But if their success wasn't the result of traditional tactics, how did they do it? Dumb luck? Genius intellect? Magic?
Despite what you were taught in business school and the enticing maxims of the latest "five ways to innovate" articles, the reality is that 50-80 percent of successful innovations are created by people who simply made something they wanted to use. Then they showed it to other people.
This model accounts for an astounding portion of the world's successful innovations, including the 19 user method cases:
Built on hundreds of hours of research and thousands of data points, The User Method tells the astoundingly simple stories of how the founders identified massive opportunities, created phenomenal products, and grew iconically successful businesses, and draws out patterns to form straightforward, replicable principles for innovation and entrepreneurship.
©2015 Jeff Schwarting (P)2016 Jeff Schwarting
Jeff really hits it out of the park with "The User Method". It's such a simple concept, yet so very powerful. As I get ready to create my next business it absolutely reinforces the fact that I'm on the right path. The real world examples he offers up are essential to driving the point home.The audio version is exceptional as you get to hear a lot of the people he quotes in the book in their own words. Very innovative. A MUST READ FOR ANY WOULD BE ENTREPRENEUR!
Love the audio version even more than the book.
At first I didn't know what to expect. I got in about 10 pages and was hooked. The author brings similarities between successful companies to the readers attention. The authors user method evidence is crystal clear. A new way of thinking. This book is a must read.
This is short, but packed with clear, actionable insight. In a class with The Lean Startup, Start With Why, and Zero to One.
So what if I wrote it? I listened to it on a long drive the other day and loved it.
It's quick, engaging, and overall highly enjoyable.
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