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The Innovation Stack
- Building an Unbeatable Business One Crazy Idea at a Time
- Narrated by: Jim McKelvey
- Length: 6 hrs and 23 mins
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Publisher's summary
From the cofounder of Square, an inspiring and entertaining account of what it means to be a true entrepreneur and what it takes to build a resilient, world-changing company
In 2009, a St. Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.
But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.
McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.
The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems - one crazy idea at a time.
Critic reviews
"McKelvey tells the remarkable story of how with Square, he started a business that would transform an industry, along the way unlocking a whole new model for innovation. An inspiring call to action for entrepreneurs who want to tackle problems that affect our everyday lives, with perseverance and some crazy ideas." (Steve Case, chairman and CEO of Revolution, cofounder of AOL, and author of The Third Wave: An Entrepreneur's Vision of the Future)
"The Innovation Stack is a deeply useful book about the characteristics of successful companies and how and why to build one, complete with inspiring case studies that literally span centuries. But it’s also much more than that: a witty, humane exploration of living in the complicated, inequitable world we all share and are working to make it less so." (Eric Ries, entrepreneur and best-selling author of The Lean Startup)
"Who can say they went up against Amazon - and won? Jim McKelvey can, and this book tells how." (Peter Thiel, entrepreneur, investor, and author of Zero to One)
"Growing up in the Show Me State - aka Missouri - made me skeptical of everything...especially Jim McKelvey. I’d say more but I’m out of charact" (Jack Dorsey, cofounder and CEO of Twitter and Square)
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- Narrated by: John Dossett, Skipp Sudduth
- Length: 7 hrs and 42 mins
- Unabridged
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In the tradition of their number-one blockbuster Why We Want You to Be Rich, the all-star team of best-selling authors Donald Trump and Robert Kiyosaki reunites to teach listeners what it takes to be successful and influential entrepreneurs in Midas Touch. What makes some business owners wildly successful? What separates the entrepreneurs who build businesses from ones who just seem to create more work for themselves? Here are answers.
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Nothing New - But Great Motivational Speakers
- By Chad on 07-02-12
By: Robert T. Kiyosaki, and others
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Mentor to Millions
- Secrets of Success in Business, Relationships, and Beyond
- By: Kevin Harrington, Mark Timm
- Narrated by: Kevin Harrington, Mark Timm
- Length: 5 hrs and 30 mins
- Unabridged
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Kevin Harrington, one of the original "sharks" of the TV hit Shark Tank, and serial entrepreneur Mark Timm take you on a journey that radically redefines what it means to truly succeed - at work, at home, and in every area of life.
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Listen at 1.4x
- By Mark Fry on 09-26-20
By: Kevin Harrington, and others
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The Entrepreneur's Playbook
- More Than 100 Proven Strategies, Tips, and Techniques to Build a Radically Successful Business
- By: Leonard C. Green, Paul B. Brown
- Narrated by: Leonard C. Green, Tim Andres Pabon
- Length: 5 hrs and 16 mins
- Unabridged
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Big new ideas rarely make great businesses. Laboring on a business plan can be a waste of time. You are going to need dramatically more start-up money than you think you do. Counterintuitive concepts like these have helped the world's best entrepreneurs succeed. Yet most of us only learn them the hard way. Len Green, an experienced investor, entrepreneur, and business professor, shares inside secrets and proven tactics for launching a business.
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Need a narrator who is not phlegmy
- By Leo on 01-19-18
By: Leonard C. Green, and others
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Less Is More
- How Great Companies Use Productivity as a Competitive Tool in Business
- By: Jason Jennings
- Narrated by: Jason Jennings
- Length: 7 hrs and 40 mins
- Unabridged
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From the author of the best selling It's Not the Big That Eat the Small, It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other overhead costs.
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Got some great tips
- By Mathieu on 01-07-07
By: Jason Jennings
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Flash Foresight
- How to See the Invisible and Do the Impossible
- By: Daniel Burrus, John David Mann
- Narrated by: William Dufris
- Length: 10 hrs and 13 mins
- Unabridged
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Today we all face more impossible challenges than ever before. But flash foresight lets you transform the impossible into the possible, revealing hidden opportunities and allowing you to solve your biggest problems before they happen.
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Time Sensitive
- By Roy on 01-30-11
By: Daniel Burrus, and others
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Coloring Outside the Lines
- Business Thoughts on Creativity, Marketing, and Sales
- By: Jeff Tobe
- Narrated by: Jeff Tobe
- Length: 2 hrs and 48 mins
- Unabridged
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This audio from creativity guru Jeff Tobe is an unusually charming collection of warm, funny, and instructive business tales. It provides numerous examples of street-smart sales tactics, exemplary customer service, and outside-the-lines marketing. The audio program encourages anyone with an entrepreneurial spirit by providing story after story of creative ideas and inspiration. In Coloring Outside the Lines: Business Thoughts on Creativity, Marketing, and Sales, Jeff Tobe shows that when you compete head-on in business you are just agreeing to play by the same old rules.
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Hilarious and Charming, yet still Authentic
- By Michael Beyer on 02-09-23
By: Jeff Tobe
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The Starfish and the Spider
- The Unstoppable Power of Leaderless Organizations
- By: Ori Brafman, Rod Beckstrom
- Narrated by: Sean Pratt
- Length: 5 hrs and 32 mins
- Unabridged
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If you cut off a spider's leg, it's crippled; if you cut off its head, it dies. But if you cut off a starfish's leg it grows a new one, and the old leg can grow into an entirely new starfish. The Starfish and the Spider argues that organizations fall into two categories: "spiders", which have a rigid hierarchy, and "starfish", which rely on the power of peer relationships.
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Centralized and decentralized models
- By Chan Meng on 12-07-07
By: Ori Brafman, and others
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Design to Grow
- How Coca-Cola Learned to Combine Scale and Agility (And How You Can Too)
- By: David Butler, Linda Tischler
- Narrated by: Peter Berkrot
- Length: 6 hrs and 18 mins
- Unabridged
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In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor Linda Tischler, use case studies to show how this works at Coca-Cola - and how other companies can use the same approach to grow their business. This audiobook is a must for managers inside large corporations as well as entrepreneurs just getting started.
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Great content, difficult narration
- By nicholas hork on 05-06-15
By: David Butler, and others
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The Strategist
- Be the Leader Your Business Needs
- By: Cynthia Montgomery
- Narrated by: Karen White
- Length: 6 hrs and 29 mins
- Unabridged
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Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role. "Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate, but by the time the program ends, they cannot imagine leading their companies to success without being - and living the role of - a strategist.
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Slow going with an odd narrative tone
- By Benson Bumpkin on 08-06-12
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The Click Moment
- Seizing Opportunity in an Unpredictable World
- By: Frans Johansson
- Narrated by: Erik Synnestvedt
- Length: 7 hrs and 41 mins
- Unabridged
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On the one hand we aren’t surprised by the uncertainty of everyday life, but on the other we believe that success can be analyzed and planned for. It is a revealing paradox. The implications are explosive and they obliterate every common-sense notion we have about strategy and planning. The Click Moment is about two very simple but highly provocative ideas.
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very insightful...
- By Damien Baldwin on 08-19-15
By: Frans Johansson
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The Pumpkin Plan
- A Simple Strategy to Grow a Remarkable Business in Any Field
- By: Mike Michalowicz
- Narrated by: Mike Michalowicz
- Length: 7 hrs and 7 mins
- Unabridged
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Each year, Americans start one million new businesses, nearly 80 percent of which fail within the first five years. Under such pressure to stay alive—let alone grow—it’s easy for entrepreneurs to get caught up in a never-ending cycle of "sell it—do it, sell it—do it" that leaves them exhausted, frustrated, and unable to get ahead no matter how hard they try. Full of stories of other successful entrepreneurs, The Pumpkin Plan guides you through unconventional strategies to help you build a truly profitable blue-ribbon company that is the best in its field.
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Great book
- By Harry Wilson on 06-04-21
By: Mike Michalowicz
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Good to Great
- Why Some Companies Make the Leap...And Others Don't
- By: Jim Collins
- Narrated by: Jim Collins
- Length: 10 hrs and 1 min
- Unabridged
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Performance
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Built To Last, the defining management study of the 90s, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about companies that are not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
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Good info, over-the-top narration
- By Anaxamaxan on 08-31-10
By: Jim Collins
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For large company managers, not startups
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Sprint
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Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign.
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Great Advice, But It's All Old News
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What listeners say about The Innovation Stack
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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- EJ
- 06-14-20
Incredible insights
I’d never heard of Jim McKelvey ntil I saw him interviewed on a C-SPAN book program my wife was watching. I’d heard of Square - and of course Jack Dorsey - but not McKelvey. But I liked what he said and bought the book immediately.
And I absolutely LOVED it! I own a small company that solved a “perfect problem” back in 2009, but I’ve never really understood how our continued innovation stack has functioned; now I do.
The real world examples of Square, Bank of Italy (America), IKEA and Southwest were incredibly insightful and really brought the whole idea of an innovation stack to life.
If you are an entrepreneur- or want to be - this should be required reading. Great book that I’ve already recommended to our entire leadership team.
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4 people found this helpful
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- Alejandro Munoz
- 12-12-20
Great book for entrepreneurs
One of the best for “entrepreneurs” I’ve ever read. Great insights for people who are aiming to start with products or services that don’t exists yet!
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- CMS
- 06-01-21
A Different Look at Entrepreneurship
I really enjoyed this book. Yes, he talks a lot about Square, but that was his innovation and it was a great story to tell.
There was some great insight on how to approach entrepreneurship. I appreciated that it wasn't a "Do these 12 things and you will be a successful entrepreneur!" It was more about seeing how others has success through their innovations. There were things to learn and apply, but not something you could just copy.
It has opened my mind to how to approach steps in growing my own business.
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- Mylenne Salinas
- 03-08-21
Excellent, realistic, helpful vignettes!
Ready to push your fear and be your startup. Read this for general supportive suggestions and inspiration. The journey never ends.
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- Moïse
- 01-20-22
Serious and entertaining
This book deals with serious matters like competition, innovation and failure. It describes the entrepreneur as the craziest guy you can think of.
And the performance includes a great sense of humor.
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- VK06
- 07-22-20
Must Read for Aspiring Entrepreneurs
Great narration, storyline and takeaways. This book has a lot of aspect about entrepreneurship which come to you only by experience.
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- Ginger C
- 12-23-20
Deep insight into the meaning of entrepreneurship
Distinguishes business as usual from true entrepreneurial enterprises. Explains the competitive advantage these companies build by solving their unique problems in an interlocking stack of innovations. great story telling and compelling examples from someone who was one of the rare actual participants.
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- Richard
- 07-02-20
Insightful, new and easy to listen.
Author takes you through the insights as part of his journey of discovery. Case based insights in the context of discovery and success.
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- Anonymous User
- 06-12-20
Captivating
This book is more than worth the time to listen to. I’ll definitely be listening to it more than once.
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- Pete Gordon
- 09-12-20
Wow incredible!
What an amazing book and experience reading it and learning from it. The insights about Innovation and Risk and Problem solving are incredible. Great job Jim!
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