Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad. Paul and his sons build the best one-of-a-kind choppers in the world with unrivaled passion, creativity, and honesty.
In The Ride of a Lifetime, Teutul elucidates the business principles that have made Orange County Choppers a household name. His smart commonsense business wisdom works for businesses both big and small in any industry.
Here, listeners will learn firsthand how Teutul built a uniquely successful business by working hard and demanding it from others; encouraging and embracing unfettered creativity; establishing well-defined roles for every team member and demanding they support each other; and using honest conflict and confrontation to solve problems and constantly innovate.
The Ride of a Lifetime is a smart, tough-as-nails guide to business success that every entrepreneur should hear. Do what you love. Work hard at it. And never give up. Running a business isn't easy, but it IS The Ride of a Lifetime.
©2009 Paul Teutul; (P)2009 Gildan Media Corp
"Tough, smart business advice on what it takes to run a successful business." (American Chopper)
Literary graduate and published columnist turned glorified grease monkey.
I was slightly disappointed while I was reading this because I was expecting a bio/memoir of this really interesting man, instead I got a "how to" on business management. Luckily it was relevant to me as I run a motorcycle business but as a business book it didn't really give me anything new. I really wanted to discover more about "Senior". And while there were a few interesting revelations about himself and his family, he primarily wrote this book as a guide to running a successful business. Not what I wanted, and it wasn't written very well. Every now and then he tries to throw in a really obscure word to try and give us the impression that he's a writer, but it doesn't work. He should have written this the way he talks, that would have been a fascinating read. If you want a business book, the market is flooded and this one will tell you that passion is key and looking after good employees is important. But I was expecting the "Ride of a lifetime" and I didn't get it.
Would have much preferred a book about Paul Teutul instead of his ideas on how to run a business. He doesn't say anything wrong, I must admit, and he did build a global brand name from the ground up. But I really wanted the story of his life, only 20% of this book was about him. The rest was quite repetitive on how to be a business success.
I'm a fan of American Chopper - and of course, that means that I enjoy hearing backstory about the Teutul's. This book is not what I'd expect - it contains a mix of biography and business lessons - that - well - frankly should be obvious to anyone who has been in business. Not a bad book, but not a how-to guide on building a business. A few jewels of wisdom, but not a blow by blow guide.
Report Inappropriate Content
If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.