Each week, millions of viewers tune into The Discovery Channel to watch their favorite dysfunctional American family, the Teutuls. Their hit TV show, American Chopper, features Paul Teutul, Sr., and his sons Paul, Jr., and Mikey, along with a supporting cast of mechanics and friends. Together, they create some of the most incredible and outrageous motorcycles in the world.
"Not bad - but not what I'd hoped"
Since founding Orange County Choppers in Upstate New York in 1999, Teutul has grown the business from a hobby into a 70-person-plus operation that produces and sells 150 custom bikes a year at retail prices starting at $30,000 and quickly escalating to six figures. Teutul and his team not only sell their choppers from their world headquarters in Newburgh, New York, but throughout a multicountry dealership network in the US and abroad.
"Not a bio, Business management book"
If you think cruising down the highway on a custom chopper is the ultimate thrill ride, try running your own business. The same outlaw spirit that drives some people to strap on a helmet and hit the road drives other people to risk it all and build a business from the ground up. Bikers and entrepreneurs share at least one trait. They do it their way without compromise. That’s the opening liner note of a book entitled The Ride of a Lifetime, written by Paul Teutul Sr.