We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
The Popcorn Report Audiobook

The Popcorn Report

Regular Price:$9.27
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

Faith Popcorn has seen it coming - and now she tells you how to profit from the enormous transformation that will sweep mainstream America in the coming years. The founder of BrainReserve, the top-dollar trend-spotter for the nation's biggest blue-chip companies, Popcorn now shares her vision of the future for anyone who wants an early look at the products we'll buy (and sell), the careers we'll choose and the lives we'll lead in the coming years.

Popcorn, who predicted the fall of New Coke, the rise of cocooning and the return to decency, saw the 1990s as "the shakeup decade" - a time for acting upon a growing desire to fix our lives and the world. She offers ten trends that will characterize this change, including:

  • Down-Aging: a second adolescence for our aging population
  • Cashing Out: the move away from the rat race and back to ourselves
  • S.O.S.: Saving our Society - and our world

    The future is a serious business - for your company, your family, and your own sense of well being - and it's scarier than ever before. Don't worry: The Popcorn Report, an upbeat, inspiring, insider's guide to the future, will help you transform your fear into hope, and show you how to turn the uncertainties of today into the opportunities of tomorrow.

    ©1992 Faith Popcorn (P)2004 Simon & Schuster Audio

  • What Members Say

    Average Customer Rating

    3.2 (6 )
    5 star
     (2)
    4 star
     (1)
    3 star
     (0)
    2 star
     (2)
    1 star
     (1)
    Overall
    3.3 (3 )
    5 star
     (1)
    4 star
     (1)
    3 star
     (0)
    2 star
     (0)
    1 star
     (1)
    Story
    3.7 (3 )
    5 star
     (2)
    4 star
     (0)
    3 star
     (0)
    2 star
     (0)
    1 star
     (1)
    Performance
    Sort by:
    •  
      Dylan Yuma, AZ, USA 02-28-10
      Dylan Yuma, AZ, USA 02-28-10
      HELPFUL VOTES
      6
      ratings
      REVIEWS
      2
      1
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      "Great info...20 years ago"

      Made the mistake of not reading the PUBLISHED date, rather than the RELEASED date. Good info, to be sure, but it's no longer relevant, since the predictions are targeting the year 2000.

      6 of 6 people found this review helpful
    •  
      walter 03-24-15
      walter 03-24-15
      ratings
      REVIEWS
      1
      1
      Overall
      Performance
      Story
      "Popcorn Report: Relevant Today"

      Faith Popcorn will always be relevant! She effectively speaks about an approach to forecasting using broad stokes so that everybody gets it. Her words are good for the most experienced marketer to the everyday consumer who just wants to get a hand up!

      I read this book in graduate school over 20 years ago! It's still works!

      WDM, PhD

      0 of 0 people found this review helpful

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    Cancel

    Thank you.

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.