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The Personal MBA: Master the Art of Business | [Josh Kaufman]

The Personal MBA: Master the Art of Business

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Publisher's Summary

Audie Award Nominee, Business and Educational, 2013

Getting an MBA is an expensive choice - one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether....

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.

The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

©2010, 2012 Worldly Wisdom Ventures LLC (P)2012 Worldly Wisdom Ventures LLC

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What Members Say

Average Customer Rating

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Performance
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  •  
    Jeffrey Shrewsbury, MA, United States 02-19-13
    Jeffrey Shrewsbury, MA, United States 02-19-13 Member Since 2012
    ratings
    REVIEWS
    1
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    "Solid foundation and basics - but far too robotic!"
    Would you try another book from Josh Kaufman and/or Josh Kaufman?

    maybe. The basics of the book are sound, yet his 'story telling' has no passion or conviction. A bit condescending.


    If you’ve listened to books by Josh Kaufman before, how does this one compare?

    no


    Would you listen to another book narrated by Josh Kaufman?

    doubtful


    If this book were a movie would you go see it?

    no


    Any additional comments?

    the mechanistic, robotic voice is annoying. Although I like the concepts of the book, I find myself having to stop after 45 mins or so,

    0 of 0 people found this review helpful
  •  
    Claudette Melbourne, Australia 02-19-13
    Claudette Melbourne, Australia 02-19-13 Member Since 2012
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    2
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    "MBA in a nutshell"

    I really got a lot out of this book. Am on my second listen - so many ideas to implement. Great for anyone starting out their own business.

    0 of 0 people found this review helpful
  •  
    Derrick Fergus, ON, Canada 02-12-13
    Derrick Fergus, ON, Canada 02-12-13 Member Since 2013
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    2
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    Story
    "getting back to the basics"
    If you could sum up The Personal MBA: Master the Art of Business in three words, what would they be?

    very good read with a helpful direction


    What other book might you compare The Personal MBA: Master the Art of Business to and why?

    being a SBO it realy helps to have other opinions that keep you moving forward.


    What does Josh Kaufman bring to the story that you wouldn’t experience if you just read the book?

    he is like listening to a friend whith whom you have confidence with


    If you were to make a film of this book, what would be the tag line be?

    Make it dont spend it.


    Any additional comments?

    going for round two to catch what I missed the first time.

    0 of 0 people found this review helpful
  •  
    Ben bay city, mi, United States 02-11-13
    Ben bay city, mi, United States 02-11-13
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    REVIEWS
    1
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    "Hire a Narrator"
    How could the performance have been better?

    The information was sound, however I was unable to finish the book because the narration was very robotic and monotonous.


    0 of 0 people found this review helpful
  •  
    Frank Bergdoll Calgary, Alberta Canada 02-08-13
    Frank Bergdoll Calgary, Alberta Canada 02-08-13 Listener Since 2003

    LFD

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    "Great book - not for listening though"
    Is there anything you would change about this book?

    This book was really good - I bought both the Kindle and Paperback version. It does not really work as an audiobook though. It's well-read, has a great story, etc. The challenge is the density of information. You just want to keep stopping and take notes.

    So I ended-up abandoning this listening and moved to the paper/kindle delivery


    0 of 0 people found this review helpful
  •  
    Jenny Ottawa, ON, Canada 02-08-13
    Jenny Ottawa, ON, Canada 02-08-13
    HELPFUL VOTES
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    "An educational listen if you're under 18 years old"
    What disappointed you about The Personal MBA: Master the Art of Business?

    If you're looking for techniques, case studies, and strategy, don't look for it here.If you've never read or been involved with business, then this would be a good place to get an introduction to basic concepts.I never went to business school, but have working in business and marketing management for over 8 years. I purchased this book in hopes that it would be a nice, easy listen that would also fill a bunch of academic points I might have missed by not receiving a formal education. Well, I was dead wrong. This book is a summary of only the most 101 level of business.It will teach you audience targeting tricks like "Oprah's core audience is not likely to include burly men in leather jackets"....enlightening. I'm pretty sure that most people already know that they can't market to each and every person. I listened for over 4 hours and didn't learn a single new idea, word, or technique. Overall, "the personal mba" is extremely misleading. But then again, he must by doing something right with the guise, as he is definitely more wealthy than I am.


    Would you ever listen to anything by Josh Kaufman again?

    No.


    Did Josh Kaufman do a good job differentiating all the characters? How?

    Good tone.


    What reaction did this book spark in you? Anger, sadness, disappointment?

    Disappointment.


    1 of 2 people found this review helpful
  •  
    William Steen Baltimore, MD 02-08-13
    William Steen Baltimore, MD 02-08-13
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    "A must-read for entrepreneurs"
    Would you consider the audio edition of The Personal MBA: Master the Art of Business to be better than the print version?

    Yes and no. The information is not exactly exciting. I find it easier to sit through a few hours of audio with this kind of book then to read it myself.This is a book with a lot of information I would like to refer back to when I need it. It is hard to do that in the audio version. I bookmarked parts of it, but I am now going to go back to my print version and bookmark those spots there too.


    What about Josh Kaufman’s performance did you like?

    I always like it when the author himself reads. It makes me feel more a connection to the book and author.


    Any additional comments?

    A must-read for any entrepreneur from just beginner to seasoned business man. The PersonalMBA summarizes the most important business concepts in bite size portions. Read it over and over to keep the concepts fresh.

    0 of 0 people found this review helpful
  •  
    Christopher Belton, Mo, United States 02-04-13
    Christopher Belton, Mo, United States 02-04-13
    ratings
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    "A Good Read"
    Would you consider the audio edition of The Personal MBA: Master the Art of Business to be better than the print version?

    I think I would prefer the print because it would be easier to go back and quickly review the material taught. However, the audiobook is easy to understand and interesting throughout.


    What did you like best about this story?

    The simplicity in the approach to a subject material that is often difficult to grasp.


    What does Josh Kaufman bring to the story that you wouldn’t experience if you just read the book?

    The audiobook made it more of a good lecture.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It was thought-provoking!


    0 of 0 people found this review helpful
  •  
    Mehmet Istanbul, Turkey 02-01-13
    Mehmet Istanbul, Turkey 02-01-13

    Audible Fan

    HELPFUL VOTES
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    "A little too simple..!!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes i would recomend this book to a friend but only if it is on sale.


    Who was your favorite character and why?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.


    Have you listened to any of Josh Kaufman’s other performances before? How does this one compare?

    No ihave not listened any other books by him, so i would not be able to comment or compare.


    Was there a moment in the book that particularly moved you?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.


    Any additional comments?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.

    0 of 0 people found this review helpful
  •  
    Nevin BUTLER, PA, United States 01-31-13
    Nevin BUTLER, PA, United States 01-31-13 Member Since 2013
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    "Worth a few listens"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this book to friends. It is well designed for listening. Kaufman deliberately keeps his lessons to roughly ten minute blocks. He is practicing what he preaches because as he explains in the part about communication there are limits on the human brain's ability to pay attention. He uses all of the "tricks" he teaches to make information easier to grasp in this format. The variety of subjects he covers is very well thought out. This book is part business, part self-help. It is all about making the listener a more effective business leader.


    Was this a book you wanted to listen to all in one sitting?

    This is a book that you can listen to for short periods of time or for a long drive. My commutes an hour, but I'd even play it on my way to lunch. I'm going to listen to it again.


    0 of 0 people found this review helpful
  • Showing: 71-80 of 128 results PREVIOUS178913NEXT
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  • Stephen
    London, United Kingdom
    2/11/13
    Overall
    "Buyer Beware."

    Probably the worst audiobook I've ever heard.



    I thought this was going to be an interesting book - giving an overview of the topics covered in an MBA from a layman's point of view, with references to further reading materials. Instead, it was a 13 hour advert for some guy's blog.



    The first hour of the audiobook is setting the scene, with a variety of weak arguments about why an MBA is a waste of time and money, but giving absolutely no evidence that the Author's approach (of just reading lots of books without going to school) isn't also a waste of time and slightly less money.



    When he finally gets to the actual topic at hand, the material is covered at a very high level, and is mostly just a list of bullet points to think about. This would probably be slightly less useless in printed format than in audio form. Each brief chapter recommends further reading, and badgers you to go visit the author's blog.



    I would recommend anyone interested in this book to just skip the audiobook, go straight to the guy's website and look at his reading list. That will give you a good list of books that are more useful than this one.



    I would also caution that this is more of a self-help book than a business book. Many of the books that he recommends for further reading are also more about "motivation", than actually learning about business.

    8 of 9 people found this review helpful
  • Nicolai
    Denmark
    11/5/13
    Overall
    Performance
    Story
    "Waste of time"
    What disappointed you about The Personal MBA: Master the Art of Business?

    First 1/3 part of this audio book is mostly a waste of time. It's a very basic overview of some complicated tasks you'll meet in business live.

    This can't really serve as much more than a index card for what you need to learn - anyhow that is also the point of the book: don't waste many years in school and spend all your money learning these topics, when you can learn them from books.


    2 of 2 people found this review helpful
  • peter
    SHEFFIELD, United Kingdom
    4/17/13
    Overall
    "Better than expected"

    The previous review put me off purchasing this, but I had seen the book and decided to give it a go.



    I was glad I did - I found the information very easy to understand and useful: it has helped me to see where I am going right in my two businesses as well as spot where I am going wrong. It is thought provoking and has helped me think about things - for this reason it has been a worthwhile purchase.



    The author does mention his website - but not too often and I did not find it particularly self-promoting or distracting. It is certainly far better than many of the charlatans that write books to promote the author's own websites, seminars and tapes.



    This book has substance and is enjoyable to listen to.

    1 of 2 people found this review helpful
  • Graham
    Dublin 6W, Ireland
    4/13/13
    Overall
    "Very useful book"

    I really liked this book. The premis is that students of MBA courses all over the world are increasingly getting themselves into serious and sometimes life long debt when everything that they study on such courses is available elsewhere for free - or for a very small relative cost. Having made this point the author goes on to give high level overviews of the major subjects in business, and includes some useful observations on personal management and development. It is easy to listen to, very clearly and concisely written and I would recommend it to both business students and practitioners.

    1 of 2 people found this review helpful
  • Khaled Al Marei
    London, United Kingdom
    10/17/13
    Overall
    Performance
    Story
    "Simple still very resourceful!"
    What made the experience of listening to The Personal MBA: Master the Art of Business the most enjoyable?

    The book uses a simple way to present what business is about without getting into too much details.Very rich with inspiring examples and very well read.


    0 of 1 people found this review helpful
  • Dan
    COBHAM, United Kingdom
    7/8/13
    Overall
    Performance
    Story
    "A real resource worth listening to"
    What did you like most about The Personal MBA: Master the Art of Business?

    I liked it's clear structure, which had impact and purpose. Lots of example stories and case studies also make this a book worth getting.


    What was one of the most memorable moments of The Personal MBA: Master the Art of Business?

    The ongoing analysis and criticism of top flight MBA business schools. The message is clear: if you've got a spare $100k+ to buy entry to an exclusive members club, then these top schools are for you - but don't be under any illusion that you'll learn anything different than any other of the good MBA schools out there. Save your money and learn about the topics explored in MBAs yourself - you'll save yourself a lot of money, which you could put towards your business venture.


    Which character – as performed by Josh Kaufman – was your favourite?

    N/A


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It reaffirmed what I'd suspected - and potentially saved me a £££s of money in fees.


    Any additional comments?

    One of the few business books worth reading, given that it provides practical and common sense advice, but in a crystalised / useful form.

    0 of 1 people found this review helpful
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