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The Personal MBA: Master the Art of Business | [Josh Kaufman]

The Personal MBA: Master the Art of Business

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume. The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.
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Publisher's Summary

Audie Award Nominee, Business and Educational, 2013

Getting an MBA is an expensive choice - one almost impossible to justify regardless of the state of the economy. Even the elite schools like Harvard and Wharton offer outdated, assembly-line programs that teach you more about PowerPoint presentations and unnecessary financial models than what it takes to run a real business. You can get better results (and save hundreds of thousands of dollars) by skipping business school altogether....

Josh Kaufman founded PersonalMBA.com as an alternative to the business school boondoggle. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. Now, he shares the essentials of entrepreneurship, marketing, sales, negotiation, operations, productivity, systems design, and much more, in one comprehensive volume.

The Personal MBA distills the most valuable business lessons into simple, memorable mental models that can be applied to real-world challenges.

True leaders aren't made by business schools - they make themselves, seeking out the knowledge, skills, and experience they need to succeed. Read this book and you will learn the principles it takes most business professionals a lifetime of trial and error to master.

©2010, 2012 Worldly Wisdom Ventures LLC (P)2012 Worldly Wisdom Ventures LLC

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What Members Say

Average Customer Rating

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Performance
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  •  
    Mehmet 02-01-13
    Mehmet 02-01-13

    Audible Fan

    HELPFUL VOTES
    7
    ratings
    REVIEWS
    8
    5
    FOLLOWERS
    FOLLOWING
    1
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    Overall
    Performance
    Story
    "A little too simple..!!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes i would recomend this book to a friend but only if it is on sale.


    Who was your favorite character and why?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.


    Have you listened to any of Josh Kaufman’s other performances before? How does this one compare?

    No ihave not listened any other books by him, so i would not be able to comment or compare.


    Was there a moment in the book that particularly moved you?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.


    Any additional comments?

    I liked the whole book, but rather than an mba course it was more like an introduction to business.

    0 of 0 people found this review helpful
  •  
    Nevin 01-31-13
    Nevin 01-31-13
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "Worth a few listens"
    Would you recommend this audiobook to a friend? If so, why?

    I would recommend this book to friends. It is well designed for listening. Kaufman deliberately keeps his lessons to roughly ten minute blocks. He is practicing what he preaches because as he explains in the part about communication there are limits on the human brain's ability to pay attention. He uses all of the "tricks" he teaches to make information easier to grasp in this format. The variety of subjects he covers is very well thought out. This book is part business, part self-help. It is all about making the listener a more effective business leader.


    Was this a book you wanted to listen to all in one sitting?

    This is a book that you can listen to for short periods of time or for a long drive. My commutes an hour, but I'd even play it on my way to lunch. I'm going to listen to it again.


    0 of 0 people found this review helpful
  •  
    Fernando Caracas, Venezuela 01-31-13
    Fernando Caracas, Venezuela 01-31-13
    ratings
    REVIEWS
    1
    1
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    Performance
    Story
    "Simple, clean and relevant. Totally useful book!"
    Would you recommend this audiobook to a friend? If so, why?

    Totally. It resumes the most importants aspects in life and business success. It helps you to understand how businesses work.


    0 of 0 people found this review helpful
  •  
    Jaye Plano, TX, United States 01-28-13
    Jaye Plano, TX, United States 01-28-13
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Good Practical Breakdown"
    Would you recommend this audiobook to a friend? If so, why?

    This book has practical knowledge on business that condenses most of what you need to know about business into one book. Well worth the time and I look forward to listening again.


    0 of 0 people found this review helpful
  •  
    Kate 01-22-13
    Kate 01-22-13 Member Since 2014
    ratings
    REVIEWS
    12
    2
    Overall
    Performance
    Story
    "Boring, annoying narration"

    The author spent the first several hours trying to sell me on why I should buy this book (I already had), why I should not do an MBA program (I have no intention of doing one), and what he was going to tell me in the pages ahead (get to it!). I wanted to find out relevant information to starting a new business, but I felt that the topics were covered in a very cursory way. It's probably too much information for just one book. I also felt that the pronunciation/narration was annoying and couldn't make it through the whole book.

    0 of 0 people found this review helpful
  •  
    DK Planet Earth 01-22-13
    DK Planet Earth 01-22-13 Member Since 2012

    Business and Self Improvement are my niche. I don't have a lot of free time, so I love the audio format. I listen to improve myself and the world.

    ratings
    REVIEWS
    2
    2
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    Performance
    Story
    "Great for MBA Students"
    What made the experience of listening to The Personal MBA: Master the Art of Business the most enjoyable?

    I appreciated that Mr. Kauffman broke business down into many different segments. It keeps the listeners attention.


    What other book might you compare The Personal MBA: Master the Art of Business to and why?

    Winning by Jack Welch is another favorite. The Personal MBA has more of an academic approach than Winning. Winning provide a lot more stories and is a slower read. The Personal MBA will benefit a lot more people (it's not just for CEO's).


    Which character – as performed by Josh Kaufman – was your favorite?

    Josh


    Was this a book you wanted to listen to all in one sitting?

    I listen to it whenever I have free time.


    Any additional comments?

    I plan to listen to

    0 of 0 people found this review helpful
  •  
    VIVIAN BALLARD 01-20-13 Listener Since 2004
    ratings
    REVIEWS
    47
    1
    Overall
    Performance
    Story
    "Perhaps more useful in print format"
    Any additional comments?

    This is a practical, commonsense business book. I have yet to complete it, but I find useful tidbits here and there. Much of the information is an aggregation of information I've read elsewhere but it's nice to have it in a single place. The downside of this book is that to make use of much of the information I'd need to refer back to it and in audio format, that's just not practical.

    0 of 0 people found this review helpful
  •  
    Benjamin APO, AP, United States 01-20-13
    Benjamin APO, AP, United States 01-20-13 Member Since 2007
    ratings
    REVIEWS
    268
    2
    Overall
    Performance
    Story
    "Skip it - start with his list of books"
    What did you like best about The Personal MBA: Master the Art of Business? What did you like least?

    Liked Best: This book provides a good overview of many of the top ideas the author attained from the many books he previously read. If you have read a good portion of the books on his suggested reading list, then you will recognize where these ideas came from.

    Liked Least: His hour long rant against MBA programs is both irritating and uninformed. For those who understand the merits of a top-tier MBA, it is easy to pick apart his argument.


    Was The Personal MBA: Master the Art of Business worth the listening time?

    It was worth listening to only because it was a good refresher on the concepts I have read in many other books. I would say that this is a good starter book for someone just entering the business field.


    Any additional comments?

    There is nothing incredibly insightful about this book. If you are somewhat familiar with business concepts and are well read in the management and leadership domains, then skip this book. It's not bad, but I would go with many of the books that he suggests on his "personal MBA" website over this book.

    0 of 0 people found this review helpful
  •  
    Aaron PORTLAND, OR, United States 01-19-13
    Aaron PORTLAND, OR, United States 01-19-13 Member Since 2015

    Say something about yourself!

    HELPFUL VOTES
    14
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    "Not only about business."
    What made the experience of listening to The Personal MBA: Master the Art of Business the most enjoyable?

    I really enjoyed that he covered other topics directly related to business, but maybe not covered by other business books I've read. He covers goal setting, basic communication as well as running a business. I've needed a refresher to motivate me and this was it!

    Well worth the time spent and I'll be listening to this over and over again.


    What about Josh Kaufman’s performance did you like?

    Very well read.


    0 of 0 people found this review helpful
  •  
    Chia Shrewsbury, MA, United States 01-18-13
    Chia Shrewsbury, MA, United States 01-18-13 Member Since 2011
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "annoyed by the narrator"
    What disappointed you about The Personal MBA: Master the Art of Business?

    as much as I want to know and listen to the content of this book, i can't stand the narrator. so I stopped. even tried to stops few days and go back... doesn't work. very annoying note: I rarely write review, especially the negative once, but this one is REALLY bad. waste 1 credit


    Would you be willing to try another one of Josh Kaufman’s performances?

    Nop


    0 of 0 people found this review helpful
Sort by:
  • Stephen
    London, United Kingdom
    2/11/13
    Overall
    "Buyer Beware."

    Probably the worst audiobook I've ever heard.



    I thought this was going to be an interesting book - giving an overview of the topics covered in an MBA from a layman's point of view, with references to further reading materials. Instead, it was a 13 hour advert for some guy's blog.



    The first hour of the audiobook is setting the scene, with a variety of weak arguments about why an MBA is a waste of time and money, but giving absolutely no evidence that the Author's approach (of just reading lots of books without going to school) isn't also a waste of time and slightly less money.



    When he finally gets to the actual topic at hand, the material is covered at a very high level, and is mostly just a list of bullet points to think about. This would probably be slightly less useless in printed format than in audio form. Each brief chapter recommends further reading, and badgers you to go visit the author's blog.



    I would recommend anyone interested in this book to just skip the audiobook, go straight to the guy's website and look at his reading list. That will give you a good list of books that are more useful than this one.



    I would also caution that this is more of a self-help book than a business book. Many of the books that he recommends for further reading are also more about "motivation", than actually learning about business.

    9 of 12 people found this review helpful
  • Jamie
    3/2/15
    Overall
    Performance
    Story
    "Definitely worth a read"

    Was skeptical about this book because of other reviews. But I found it very helpful. It gives a clear introduction to a variety of areas and provides recommendations for further reading

    1 of 1 people found this review helpful
  • Nicolai
    Denmark
    11/5/13
    Overall
    Performance
    Story
    "Waste of time"
    What disappointed you about The Personal MBA: Master the Art of Business?

    First 1/3 part of this audio book is mostly a waste of time. It's a very basic overview of some complicated tasks you'll meet in business live.

    This can't really serve as much more than a index card for what you need to learn - anyhow that is also the point of the book: don't waste many years in school and spend all your money learning these topics, when you can learn them from books.


    2 of 4 people found this review helpful
  • Amazon Customer
    SHEFFIELD, United Kingdom
    4/17/13
    Overall
    "Better than expected"

    The previous review put me off purchasing this, but I had seen the book and decided to give it a go.



    I was glad I did - I found the information very easy to understand and useful: it has helped me to see where I am going right in my two businesses as well as spot where I am going wrong. It is thought provoking and has helped me think about things - for this reason it has been a worthwhile purchase.



    The author does mention his website - but not too often and I did not find it particularly self-promoting or distracting. It is certainly far better than many of the charlatans that write books to promote the author's own websites, seminars and tapes.



    This book has substance and is enjoyable to listen to.

    2 of 3 people found this review helpful
  • Charlie
    6/5/15
    Overall
    Performance
    Story
    "Good all round book"

    I got used to Josh Kauffmans slightly tinny recording after a while & didn't mind it. The book certainly covers the basics of business and introduces you to some good terms/ lingo. I'd recommend to anyone just starting out in business or interested to find out a bit about running one. Not so much for those who've been in business for a while- although there are some little bits of inspiration in there that might get your creative juices flowing!

    0 of 0 people found this review helpful
  • Andrew Ebling
    1/15/15
    Overall
    "Very useful and full of great advice"

    Really enjoyed listening to The Personal MBA; loads of great ideas, advice & memorable illustrations.

    0 of 0 people found this review helpful
  • Dan
    COBHAM, United Kingdom
    7/8/13
    Overall
    Performance
    Story
    "A real resource worth listening to"
    What did you like most about The Personal MBA: Master the Art of Business?

    I liked it's clear structure, which had impact and purpose. Lots of example stories and case studies also make this a book worth getting.


    What was one of the most memorable moments of The Personal MBA: Master the Art of Business?

    The ongoing analysis and criticism of top flight MBA business schools. The message is clear: if you've got a spare $100k+ to buy entry to an exclusive members club, then these top schools are for you - but don't be under any illusion that you'll learn anything different than any other of the good MBA schools out there. Save your money and learn about the topics explored in MBAs yourself - you'll save yourself a lot of money, which you could put towards your business venture.


    Which character – as performed by Josh Kaufman – was your favourite?

    N/A


    Did you have an emotional reaction to this book? Did it make you laugh or cry?

    It reaffirmed what I'd suspected - and potentially saved me a £££s of money in fees.


    Any additional comments?

    One of the few business books worth reading, given that it provides practical and common sense advice, but in a crystalised / useful form.

    2 of 3 people found this review helpful
  • Graham
    Dublin 6W, Ireland
    4/13/13
    Overall
    "Very useful book"

    I really liked this book. The premis is that students of MBA courses all over the world are increasingly getting themselves into serious and sometimes life long debt when everything that they study on such courses is available elsewhere for free - or for a very small relative cost. Having made this point the author goes on to give high level overviews of the major subjects in business, and includes some useful observations on personal management and development. It is easy to listen to, very clearly and concisely written and I would recommend it to both business students and practitioners.

    1 of 2 people found this review helpful
  • Khaled Al Marei
    London, United Kingdom
    10/17/13
    Overall
    Performance
    Story
    "Simple still very resourceful!"
    What made the experience of listening to The Personal MBA: Master the Art of Business the most enjoyable?

    The book uses a simple way to present what business is about without getting into too much details.Very rich with inspiring examples and very well read.


    0 of 1 people found this review helpful

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