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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning | [Bob Gilbreath]

The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for 1) fewer intrusive, hard-sell marketing messages and 2) more value-focused messages, independent of calls for purchase.
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Publisher's Summary

This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.

Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.

©2009 Bob Gilbreath; (P)2009 Brilliance Audio, Inc.

What the Critics Say

"Ten years after Permission Marketing, The Next Evolution of Marketing takes the idea to a new level. Must reading for anyone who buys a lot of advertising." (Seth Godin, author, Tribes)
"Tell and sell was never authentic. Smart companies have watched their products soar by adopting a more meaningful approach, but no one has named the new model, codified it, or provided any guidelines for implementing it. Until now, right here in this book, where Bob Gilbreath does all three." (Pete Blackshaw, EVP, Digital Strategic Services, Nielson Online)

What Members Say

Average Customer Rating

3.7 (69 )
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  •  
    Olaf Portland, OR, United States 12-28-10
    Olaf Portland, OR, United States 12-28-10 Member Since 2008
    HELPFUL VOTES
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    "Great marketing insights and valuable takeaways"

    This book contains literally hundreds of great examples of "meaningful" marketing (where the marketing activity itself adds value to the customer's life). Nearly all the small case studies are applicable and you can walk away with something to use in your own business. The author gives examples from many industries and ties the examples to his key points and gives a brief history of several waves of marketing theory. There are examples of a wide variety of marketing program types (e.g., relationship, engagement, communication, loyalty, etc). The second half of the book presents the method for creating a meaningful marketing program. The narrator is engaging and is a good fit for the content.

    5 of 5 people found this review helpful
  •  
    Russell Seaford, Australia 01-03-10
    Russell Seaford, Australia 01-03-10
    HELPFUL VOTES
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    "Breath of fresh marketing air"

    Really enjoyed this entire book. It is up to date and relevant and clearly speaks to the next generations of buyers and I would recommend to anyone looking to grow their business.

    4 of 4 people found this review helpful
  •  
    David Calagry, Alberta, Canada 08-27-10
    David Calagry, Alberta, Canada 08-27-10
    HELPFUL VOTES
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    "A refreshing, modern look at marketing strategies."

    There is plenty to learn from in this book. There are many new concepts of marketing and many different real world examples. This book introduces marketing from a completely different perspective. I found it very informative and inspirational. A refreshing, modern look at marketing strategies. No old rehashed concepts. I would highly recommend this book.

    3 of 3 people found this review helpful
  •  
    Hani A. Rahim Menaii Kuwait 12-29-09
    Hani A. Rahim Menaii Kuwait 12-29-09 Member Since 2006

    The book reader from Arabia

    HELPFUL VOTES
    7
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    "A Great book (Must read for Marketers)"

    A great new marketing model for our times , with balance between meaning & profit, it contained the thoughts of a born again marketer (from Interruption MArketing to Marketing with meaning) a must read for Marketers Thanks Bob Gilbreath

    3 of 3 people found this review helpful
  •  
    donny epp Fayetteville, AR 07-01-10
    donny epp Fayetteville, AR 07-01-10 Member Since 2010
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    "Great Case Studies and Examples"

    This book is a great introduction to a new era in marketing with value. It was a timely read for me, and I used several of the case studies from this as ammunition at work, so that was fantastic.

    I enjoyed Reizen's reading as well-

    1 of 1 people found this review helpful
  •  
    Armando L. Franco Carrillo Ensenada, Mexico 08-10-13
    Armando L. Franco Carrillo Ensenada, Mexico 08-10-13 Member Since 2006
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    "Not for SMALL entrepreneurs."

    The book mentions many examples of how to do meaningful marketing. Then, after several chapters, the author says: "And I am going to give you a way to apply it!". Then he starts talking about how you have to talk to your team for this, your team for that, your team, your team, your team. At one point, he says something like: "After all, what is a 30 million investment these days?".

    The book says it is good for entrepreneurs, but it is better suited for marketing vicepresidents with huge budgets and teams.

    It gets three stars because it has several good ideas, but the implementation plan lost me. I think a book that gives an easier to implement plan for small businesses is Duct Tape Marketing.

    0 of 0 people found this review helpful
  •  
    Colin Middleton, WI, United States 03-05-11
    Colin Middleton, WI, United States 03-05-11 Member Since 2005
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    "Too basic to be useful"

    I had high hopes for the book. Unfortunately it never really got off the ground. The analysis and thinking was low level and stayed that way...

    0 of 1 people found this review helpful
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