The Little Red Book of Selling

12.5 Principles of Sales Greatness

By: Jeffrey Gitomer

Narrated by: uncredited

Length: 4 hrs and 26 mins

Publisher's summary

Winner of the 2009 Audie Award for Business/Educational Audiobook

Sharing strategies and answers from a lifetime of selling, Jeffrey has packed The Little Red Book of Selling with the information you've been searching for. You'll learn a philosophy of success - long term, relationship-driven, and referral-oriented - that has nothing to do with manipulation or other old-world sales tactics, and has everything to do with understanding buying motives and taking ethical, relationship-building actions.

©2004 Jeffrey Gitomer (P)2008 Simon & Schuster

Want to Sell more... Then Read this now!!

This book is filled with powerful tips on how you can take not only your sales career to a whole new level but your life to a new level.

If you want to be broke and unhappy then don't read this book.

Greats tips for improvements

It was a great read :)
A well worth listen and many good tips to take note off. As advised throughout the book, it needs several reads to master but already got quite a few tips to try for myself. It breaks down the person you have to be for selling more than the selling process in itself and if you fit the bill to excel in the world of sales. Felt a bit that it targets younger salespeople and people who still need to learn the ropes of climbing the ladder.

Sales Rep Required Reading

I’m new to sales and have a Law Enforcement and Military back ground. This book is hping me understand the inner workings of sales in a manner I didn’t even realize existed. He is consistent and writes a no bullshit approach to selling that make sense to me.

great sales advice / training

Where does The Little Red Book of Selling rank among all the audiobooks you’ve listened to so far?

one of the best...if not the best

What does the narrator bring to the story that you wouldn’t experience if you just read the book?

as jeffrey says...the nuances

Any additional comments?

have listened to this book 4 times now...and will probably listen to it more times in the future. if you're a sales person - this one is a must have for your library.

Great book and to the point!

I really enjoyed this book, it was to the point and very realistic. it was very helpful and helped me realize that I'm doing a pretty good job but I could still use some improvement with my sales. I will read this again.

Great little book

Easy to read, a must have for any real salesman
buy it keep it and memorize it

A must for your library.

I've read ms listened to Gitomer for years. He has always given rock solid advice.

Worthwhile

Overall I enjoyed this book. It’s easy to listen to and I could see myself revisiting it in the future. Made me think about several past situations both as a seller and as a customer and what tactics were most effective in those moments. There were a few things I did not agree with

Good not great

This book is pretty good. Has some suggestions I will implement, but it’s way too sales-y. He’s constantly pushing you to his site. Well I do audiobooks because I have a long commute, and popping over to his site so that I can feel like I got everything out of a book isn’t a safe or viable option for me.

Ignore most of the reviews about this book

I almost didn't download this book due to so many people complaining in the reviews, and I'm glad that I didn't listen to them. I expected a hard selling blow hard and was disappointed in that regard. Considering how old the book is, he was ahead of his time in many ways. I've got pages of notes and will be implementing a couple things right away and will likely be revisiting it in the future for my next takeaways. He does do somewhat annoying voices at times, but that's about it. The people complaining about him "selling you" nonstop are people who are complaining about him plugging different aspects of his website for other additional free stuff to help you improve or learn more about whatever he's talking about at the time. If you're listening to a sales book to get better at sales and you can't handle someone giving you even more ways to improve then I can't imagine how uncomfortable that person is at actually closing deals. If you're going to be in sales for the long haul, this is a book mostly about career oriented and long term development oriented ideals and not promises of fancily worded closes that'll 10x your close ratio. it's practical advice that'll slowly but surely make you a Dynamo.