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The Indispensable LinkedIn Sales Guide for Financial Advisors
- Narrated by: Mike Norgaard
- Length: 4 hrs and 29 mins
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The Indispensable LinkedIn Sales Guide for Financial Advisors
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Publisher's summary
Would you like to acquire more affluent clients with the help of LinkedIn? If so, this book is for you. When used properly, LinkedIn is a tool that has enabled a small cadre of financial advisors, referred to throughout the book as Influencers, to make social selling a core part of your business development efforts.
The Indispensable LinkedIn Sales Guide for Financial Advisors is a step-by-step guide that can transform a LinkedIn novice into a LinkedIn master, while at the same time help a LinkedIn master take their social selling skills to the next level.
By combining research from three separate studies on affluent investors, elite financial advisors, and social media in the financial services industry (labeled as the Trifecta of Research), the authors create a financial advisor roadmap on how to use LinkedIn to help acquire more affluent clients.
For instance, you will learn that the personal introduction is the number one marketing tactic to which today's affluent respond and learn how to orchestrate these types of introductions using LinkedIn. The authors refer to this as the Online to Offline Conversion or the O-2-O Conversion. They will teach you financial advisor-tested techniques on how to engage in advanced searches, join and form groups, properly engage with your connections, and brand yourself as a first class professional.
Each chapter focuses on an area that is important to mastering LinkedIn social selling, and goes into granular how-to detail. For instance, the chapter on Advanced Searches covers everything from Finding Business Owners to understanding how to use Boolean Logic, to how to find Money in Motion, and much more.
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What listeners say about The Indispensable LinkedIn Sales Guide for Financial Advisors
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall5 out of 5 stars
-
Performance4 out of 5 stars
-
Story5 out of 5 stars
- Clipz
- 12-11-17
extremely detailed
this work is incredibly detailed and clear. this is a must have for financial advisors in the 21st century, not just new or virtual advisors.
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Overall5 out of 5 stars
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Performance5 out of 5 stars
-
Story5 out of 5 stars
- Curtis May
- 05-25-16
great book
I picked up a lot great strategies that make a lot of sense. I'm going to make this required reading for our team.
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2 people found this helpful
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Overall4 out of 5 stars
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Performance4 out of 5 stars
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Story4 out of 5 stars
- Lucas M
- 10-28-18
Decent book.
A little dry at times and could use more compelling real world examples. Overall 4 stars.
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