The Greatest Business Decisions of All Time

How Apple, Ford, IBM, Zappos, and Others Made Radical Choices That Changed the Course of Business.

By: Verne Harnish, Editors of Fortune, Jim Collins - foreword

Narrated by: Peter Ganim

Decisions equal success - nothing happens until one is made. Businesses make millions of decisions every day. But once in a great while a leader makes a truly game-changing decision that shifts not only the strategy of a single company but how everyone does business. These big decisions are counterintuitive - they go against the conventional wisdom.

In hindsight, taking a different direction may seem easy, but these bet-the-company moves involve drama, doubt, and high tension. What made Apple's board bring back Steve Jobs to the company? How did Johnson & Johnson decide to recall every bottle of Tylenol after a poisoning scare that involved only a small batch of the drug? What made Henry Ford decide to double the wages of his autoworkers, and how did that change the American economy for the next century?

Here, management consultant Verne Harnish, the CEO of Gazelles, and editors of Fortune provide the background stories behind the greatest business decisions of all time. In this fully original book, you'll get a glimpse into the thought processes leading up to these groundbreaking moments and will learn how the decisions have shaped the thinking of today's top leaders.

The book also contains an insightful foreword by management guru Jim Collins, the author of Built To Last and Good To Great, which explains the importance of decision making in creating a successful company.

©2012 Verne Harnish and Brian Dumaine (P)2013 Audible, Inc.

Pretty cool history lesson!

Very cool idea for a book. What business owner wouldn't want to hear about the greatest business decisions of all time?

Excellent

Every business student, aspiring business leader, MBA student, CEO, and entrepreneur need to read this book.

Information everyone should know

Verne takes the important stuff and delivers it in a way that you'll never forget it! fantastic information and stories

Interesting and left you wanting more

wish there were more extraneous info as to what each change maker was dealing with to get a better understanding of the total picture of that time.

Great book

very interesting stories about intriging busineaa decisions throughout time. a very good book. 20 words is annoying however