There’s never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it’s time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.
The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just “Could I be an entrepreneur?” but also “Should I be an entrepreneur?” By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.
Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal “entrepreneur equation” as you: learn what it takes to be a successful entrepreneur in today’s competitive environment; save money, time, and effort by avoiding business ownership when the time isn’t right for you; identify and evaluate the risks and rewards of a new business based on your goals and circumstances; evaluate whether your dreams are best served by a hobby, job, or business; gain the tools that you need to maximize your business success.
The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!
©2011 Carol Roth (P)2011 Blackstone Audio, Inc.
“One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it…The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth’s advice and wisdom will likely make that decision a lot easier.” (ForeWord Reviews)
Outstanding. Unique expertise delivered in concise organized form. If this book doesn't teach one sensibility in business decisions, nothing would. All the angles are covered.
Even if you think you know something about running a business this book serves as a sort of entrepreneur check list; it brings up several things you weren't even thinking about, and puts several others into a new perspective. The message can be a little intimidating at times, and that's a very good thing — you need to know exactly what you're getting into. Carol tells it like it is without a lot of sunshine and jellybeans: she delivers your wake up call with both barrels.
I always hope to finish a book and have at least one takeaway, "The Entrepreneur Equation" gave me several. I'm working on a startup, and this book forced me to rethink parts of my strategy, which will save me lots of pain and money in the future. Grateful to have read it and definitely recommend.
Stuck in traffic, figured I would have nothing to lose. Got too irritated listening to the metaphors and not getting to relevant details of what it takes to run a business. Chapter 5 was all I could take.
very good book I recommend . no blowing smoke up your ass. narrator could be better.
This is a great book for anyone considering starting their own business. I would certainly recommend the book, but that audio book isn't the best format as is. It is written by a woman in a first person perspective. Since she uses personal references throughout the book it sounds odd at times with a male narrator. Mike Chamberlain does a good job, but his male voice does not lend well to this book. A woman narrator is needed.
This book didnt make much of an impression on me. I found myself waiting for it to be over.
No, probably not.
Not really in my opinion.
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