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The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business | [Carol Roth]

The Entrepreneur Equation: Evaluating the Realities, Risks, and Rewards of Having Your Own Business

There’s never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it’s time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.
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Publisher's Summary

There’s never been a better time to start a business—or so the conventional wisdom would have you believe. But with up to 90 percent of businesses failing within the first five years, it’s time to take off the rose-colored glasses and think twice before you invest your precious time, money, and energy.

The Entrepreneur Equation helps you do the math before you start down the entrepreneurial path so you can answer not just “Could I be an entrepreneur?” but also “Should I be an entrepreneur?” By understanding what it takes to build a valuable business as well as how to assess the risks and rewards of business ownership based on your personal circumstances, you can learn how to stack the odds of success in your favor and ultimately decide if business ownership is the best possible path for you, now or ever.

Through illustrative examples and personalized exercises, tell-it-like-it-is Carol Roth helps you create and evaluate your own personal “entrepreneur equation” as you: learn what it takes to be a successful entrepreneur in today’s competitive environment; save money, time, and effort by avoiding business ownership when the time isn’t right for you; identify and evaluate the risks and rewards of a new business based on your goals and circumstances; evaluate whether your dreams are best served by a hobby, job, or business; gain the tools that you need to maximize your business success.

The Entrepreneur Equation is essential reading for the aspiring entrepreneur. Before you invest your life savings, invest in this book!

©2011 Carol Roth (P)2011 Blackstone Audio, Inc.

What the Critics Say

“One thing readers can be certain of is that Carol Roth will tell it like it is. Her no-nonsense, direct, humorous, and engaging style is part of what makes The Entrepreneur Equation one of the more enjoyable business books to read. But the author also has a serious purpose: to ensure that anyone thinking about starting a business is prepared for it…The Entrepreneur Equation is a definitive guide that will help any would-be entrepreneur objectively assess whether or not to venture into business ownership. Carol Roth’s advice and wisdom will likely make that decision a lot easier.” (ForeWord Reviews)

What Members Say

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  •  
    Albert SPRING VALLEY, NY, United States 01-30-12
    Albert SPRING VALLEY, NY, United States 01-30-12 Member Since 2009

    AA

    HELPFUL VOTES
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    "A must read for any aspiring enterpreneur."
    Where does The Entrepreneur Equation rank among all the audiobooks you’ve listened to so far?

    Outstanding. Unique expertise delivered in concise organized form. If this book doesn't teach one sensibility in business decisions, nothing would. All the angles are covered.


    What other book might you compare The Entrepreneur Equation to and why?

    N/A


    Which character – as performed by Mike Chamberlain – was your favorite?

    N/a


    Was this a book you wanted to listen to all in one sitting?

    Definitely no.


    1 of 1 people found this review helpful
  •  
    BaconLover BOISE, ID, United States 03-14-13
    BaconLover BOISE, ID, United States 03-14-13 Member Since 2013
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    3
    3
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    "Needs Woman Narrator"

    This is a great book for anyone considering starting their own business. I would certainly recommend the book, but that audio book isn't the best format as is. It is written by a woman in a first person perspective. Since she uses personal references throughout the book it sounds odd at times with a male narrator. Mike Chamberlain does a good job, but his male voice does not lend well to this book. A woman narrator is needed.

    0 of 0 people found this review helpful
  •  
    Charlie 12-06-12
    Charlie 12-06-12 Member Since 2012
    ratings
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    2
    2
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    "not very interesting"
    What did you like best about The Entrepreneur Equation? What did you like least?

    This book didnt make much of an impression on me. I found myself waiting for it to be over.


    Would you recommend The Entrepreneur Equation to your friends? Why or why not?

    No, probably not.


    Was The Entrepreneur Equation worth the listening time?

    Not really in my opinion.


    0 of 0 people found this review helpful
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