The E-Myth Revisited

Why Most Small Businesses Don't Work and What to Do About It

By: Michael E. Gerber

Narrated by: Michael E. Gerber

Length: 8 hrs and 5 mins

Publisher's summary

In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

©1955, 2001, 2003, 2004 Michael E. Gerber (P)2004 HarperCollins Publishers, Inc.

Critic reviews

"Gerber loves to exhort people to develop powerful visions for their companies." (Fortune)

Very Practical beautifully presented

Scientifically backed, Motivating, almost poetry. The story used to demonstrate the key messages gets a little old, but I am a big fan of the messages and how the book is written.
I started my own business and was told that business structure is important. But I thought that would come in time. Since my business failed I am now in a position to take this message to heart. The author hits the nail on the head! Listen to him. "Work on your business" its more important than working in it.
The idea of 3 people inside you is true too: technician, manager & leader.
Its VERY easy to allow your dominant side control you and your business.
I wish I had really understood this before I started my business.

Great easy to understand story book on business

Good narration and solid basic business tips. A fair reminder for most new business or early business owners.

Excellent

His definitions of the different hats we wear in business are very helpful ... Loved this book... I sped up the author

Great book highly recommend it

I enjoyed listening to the E myth. it made me think about all aspects in my business. If you're a business owner you'll relate to every chapter in this audio book.

Best Business Book You Will Read- IF you get it...

I own more than 1000 books plus more than 150 audio books and this is my first audible review. The majority of my books are business books, but I consider the E-myth the best business book I own. Michael is an amazing thinker, coach and story teller whom share some truly amazing innovations in this book, arranged in a proven format. Many of the ideas in this book are not new, but some are very much so. And what is much more impressive is the way that Michael has put them together to give you a very unique point of view of your business, which he calls the E-myth point of view. The reason I am not giving it a five star is that the book has some long-drawn stories that only after listening to the book several times (which I have done over a dozen times), it becomes more obvious their relevance to the concept, but that I still believe could have been left out or replaced with more practical examples. This said, as Michael teaches in another of his programs, when marketing your ideas you should focus for 80% on the problem and 20% on the solution as anyone who is an expert in the problem is also perceived as an expert in the solution. So get this book as fast as you can. You should not call your self an Entrepreneur until at least you are familiar with the ideas contained within the E-myth.

great info. could be shorter

this was a great book with with that will transform your business if implemented. could have been shorter.

Great book - need a different reader

The material in this book is timeless. I thoroughly enjoyed the concepts and information. The reader/author however had a tendency to drive me nuts. His writing technique was somewhat of a speech technique at times and he would repeat the first half of a sentence over and over and over and over...and seeing as his voice straight up drove me batty it made it that much harder to listen to. Think George from Seinfeld going on one of his rants - that about sums up this reader (the author). I almost stopped listening after I heard him say the word "pies" for the 50th time. He puts so much emphasis on the "p"s and the "t"s it's ear bleeding.

This is a must read for every small business owner

This is a must read for every small business owner especially if you are a person who knows how to do the provide the service or make the product that you're selling.

That’s good points but takes very long to get to the point

Very repetitive but it has good points Not a big fan of the narrator old sounding

Great Read

This is a must read for anyone interested in starting or improving upon small business!