An insightful new work from the multimillion-copy best-selling author Sean Covey and the FranklinCovey organization, based on their work with hundreds of thousands of employees and large companies. It unveils the essential disciplines proven to help businesses and individuals realize their most important goals.
A publishing phenomenon, Sean Covey and the FranklinCovey organization have become one of the most respected brands in the highly competitive world of thought leadership in business. In his latest work, Covey lays out an unprecedented plan for goal-realization that will revolutionize the way we approach our dreams.
The 4 Disciplines of Execution provides a simple, proven formula for achieving the goals that every individual or organization needs to reach. From Marriott to the U.S. Navy, Covey and his team have worked with more than 200,000 people in hundreds of organizations to improve performance, identifying and honing four secrets of perfect execution:
©2012 FranklinCovey Co. (P)2012 Simon & Schuster
This is my second time through the audiobook and I have the paper copy dogeared to death. It's funny because this is one of the most unsexy approaches to building a huge biz. Yet as I listen to it I'm sitting here thinking that if we could pull this off it would fundamentally be the greatest thing we ever did to improve our organization lifestyle and income.
The content was great. I like that the basic information was presented in multiple ways so that ANYONE could understand the concepts based on their learning style. I have listened to this book 3 times and have every intention of listening a few more times to really grasp the concepts.
Yes...with some conditions.
As a student of strategic planning, leadership, and management, I think I've read just about all of the better volumes on the subject. 4DX is not really "ground breaking". Determine your most important strategic goal, determine how to measure progress, and be accountable to the measures necessary to accomplish it. Now, that being said, I can see how this process will have great value for many (most?) companies and organizations who have trouble focusing on improvement. So I would recommend the book. Just don't expect something world-changing when you do.
Lots of really good uncommon common sense. it's interesting chiefly because following these principles is the only way I've ever really gotten things done. whether in high school or early on working with teams.
when I'd been successful I'd accidentally followed these principles.
For strategic planners, frustrated with the difficulties inherent in executing or implementing your best laid plans this book is not a must-read; it's a MUST DO.
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