Warning: do not listen to this book if you hate money.
To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done.
In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.
Whether you're just starting out or are an experienced entrepreneur, this book is the easiest and fastest way to create a marketing plan that will propel your business growth.
In this groundbreaking new book you'll discover:
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Solid information. Great read for anyone looking to improve marketing skills. Straight forward. Couldn't put it down once I started reading it. Go with the audio as well.
gave me a lot of great ideas to market my product. it covers the basics of marketing as well as some other aspects of business, but as they relate to marketing. it's not perfect but I found it extremely helpful. not just the content, but the pace and attitude are inspiring, but not by trying to be. they inspire because it comes from the authors real world experience... sorry no caps, my phone has issues.
If you are a business owner or marketing specialist, this is a great read/audiobook. I spend almost $1,000,000 a month advertising and still learned a lot from this book. Follow the plan. Amazing result await.
In the name of unbiased knowledge, and of purposeful rationality and of audio books.
Among business books? Right there at the top. Among books? Surely in my top 10.
Most of us have read dozens of business books that attempt to teach us about sales and marketing.
They even go as far as saying that marketing is key. Well, this book doesn't do just that, it explains how marketing is up there in priority with the very design of your business.
It doesn't just contrast positioning with product-focused theories, it debunks some and sets others exactly where they belong.
Invaluable lessons to be learned on what a prospect is and how to treat him, how to craft your offer, how to make competition irrelevant (like that: make direct comparison to competitors an apples-to-oranges comparison), how gain the most out of your relationship with your customer, how to avoid the hell of commodity-based offers... And a ton more practical guidelines on how to change your mindset from an ad-for-sale business to one that's value, authority, and trust-based.
No book I've read on marketing comes near this one. It's simple for the rest of us, it doesn't get lost in the technical details of the marketing field, it is completely connected with the rest of what you have to learn as an entrepreneur.
It's an invaluable resource and I'll be sure to read it many times over.
Very good content and highly recommended. Great for new and seasoned entrepreneurs. Loved the ideas and the simplicity 1 page idea.
Fantastic, easy listening audio book on marketing. Allan easily puts marketing buzz words into everyday language with simple analogies and metaphors. Well written. Great book. Already referred friend. 'RAVING FAN CREATED'.
I did enjoy it from beginning to the end . Specific details for success marketing
Narrating a little monotonous
. But amazing book.must listen. Marketing is key to business. Cheers
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