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Street Smarts: An All-Purpose Tool Kit for Entrepreneurs | [Norm Brodsky, Bo Burlingham]

Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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Publisher's Summary

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media Corp

What the Critics Say

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)

What Members Say

Average Customer Rating

4.3 (976 )
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4.3 (873 )
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4.4 (869 )
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Performance
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  •  
    David HOUSTON, TX, United States 10-15-13
    David HOUSTON, TX, United States 10-15-13 Member Since 2014
    HELPFUL VOTES
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    "Eloquently Insightful!"
    If you could sum up Street Smarts in three words, what would they be?

    Insightful Entrepreneurial Handbook!


    Which scene was your favorite?

    Every story is just another layer into the entrepreneurial mindset.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    As a struggling entrepreneur, this book is inspiring and thought provoking.


    Any additional comments?

    I would recommend this book to everyone because it isn't just for the entrepreneur. It can help people understand the business world better, and thus improve his/her chance at getting promoted or getting a raise.

    2 of 2 people found this review helpful
  •  
    grant wakerley, Australia 03-10-13
    grant wakerley, Australia 03-10-13 Listener Since 2007
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    "one of the best"
    Would you listen to Street Smarts again? Why?

    yes , as i listen in the car , i will listen to this a few more times to pick up the gems i may have missed the first time


    What other book might you compare Street Smarts to and why?

    this so far has been the best book of this type i have listened to , it actually answers the questions . i find so many books dont give answers just leave you asking more questions this has been a refreshing change


    Which character – as performed by Sean Pratt – was your favorite?

    Norms Q and A's provide some good answers


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    N/A


    Any additional comments?

    well worth the credits , recommended

    2 of 2 people found this review helpful
  •  
    Cory A Howe Anoka, MN United States 01-19-15
    Cory A Howe Anoka, MN United States 01-19-15 Member Since 2010
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    "If you want to be an entrepreneur..."

    Different point of view than most of the other books for business out there. well worth adding to your library.

    1 of 1 people found this review helpful
  •  
    Mike Texas 10-13-14
    Mike Texas 10-13-14 Member Since 2013
    HELPFUL VOTES
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    "Good Basics"
    Any additional comments?

    I wish I would have read this book when I first started out in business. It was slow at times and pretty basic for someone who already runs a company. However, there were also some gems like "don't be social friends with your employees." Something I learned the hard way in business. There were a ton of useful examples and overall a great book.

    1 of 1 people found this review helpful
  •  
    Mark 10-01-14
    Mark 10-01-14 Member Since 2014
    HELPFUL VOTES
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    "Must Read for Entrepreneurs"
    Would you listen to Street Smarts again? Why?

    Yes I will. There is so much information I don't want to miss any.


    What did you like best about this story?

    Made me think about business at a whole new level


    1 of 1 people found this review helpful
  •  
    Ezinma 09-22-14
    Ezinma 09-22-14
    HELPFUL VOTES
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    "One of the best personal business experiences"
    What did you love best about Street Smarts?

    Very practical account of a personal business experience, rather than a general view of the market. It was a thoroughly engaging read from start to finish, and contains lots of relevant insight.


    Was this a book you wanted to listen to all in one sitting?

    Definitely.


    1 of 1 people found this review helpful
  •  
    Stephen Thunder 05-01-14 Member Since 2013
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    "Great biz fundamentals to remember"

    There is a lot of good, practical advice in this book. Good stories of Norm's experiences.

    1 of 1 people found this review helpful
  •  
    John 04-17-14
    John 04-17-14
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    "A must"
    Would you listen to Street Smarts again? Why?

    More than once


    Who was your favorite character and why?

    Norm


    What about Sean Pratt’s performance did you like?

    Good listening and pace.


    Was this a book you wanted to listen to all in one sitting?

    not really, a lot to take in.


    Any additional comments?

    Just good business.

    1 of 1 people found this review helpful
  •  
    Chris 03-30-14
    Chris 03-30-14 Member Since 2013
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    "One of the best business audiobooks I've listened"
    What did you love best about Street Smarts?

    Real information for entrepreneurs presented in digestible stories with analysis of what to do and what not to do. Far better than the typical business books which are filled with philosophies but no way to implement them. If you own a business or are thinking about starting one, listen to this book!


    1 of 1 people found this review helpful
  •  
    Darren 03-13-14
    Darren 03-13-14
    HELPFUL VOTES
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    "Exactly like the title suggest"
    Where does Street Smarts rank among all the audiobooks you’ve listened to so far?

    Top ten percent


    What did you like best about this story?

    All the details are explained with follow up "Why" and a story


    What about Sean Pratt’s performance did you like?

    Very easy to listen too


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    Can't wait to have my Son read this who is working on his BA of Business.Wish I read this ten years ago when I started my company


    Any additional comments?

    I hope he produces his other book "the Knack" in audio soon

    1 of 1 people found this review helpful
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  • Kevin
    stanford le hope, United Kingdom
    12/23/12
    Overall
    "Practical and down to earth advice"

    I loved this book. Norm and Bo write about everyday businesses and their problems, from small businesses to bigger business, and they leave no stone uncovered in telling and showing how business really is. IF you want a successful business based on experience and practicality this is your book. If you want to meditate and hope the universe will provide your business success, then buy something else to listen to. Smart, funny and insightful.

    1 of 2 people found this review helpful

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