People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media Corp
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)
Insightful Entrepreneurial Handbook!
Every story is just another layer into the entrepreneurial mindset.
As a struggling entrepreneur, this book is inspiring and thought provoking.
I would recommend this book to everyone because it isn't just for the entrepreneur. It can help people understand the business world better, and thus improve his/her chance at getting promoted or getting a raise.
yes , as i listen in the car , i will listen to this a few more times to pick up the gems i may have missed the first time
this so far has been the best book of this type i have listened to , it actually answers the questions . i find so many books dont give answers just leave you asking more questions this has been a refreshing change
Norms Q and A's provide some good answers
well worth the credits , recommended
Different point of view than most of the other books for business out there. well worth adding to your library.
I wish I would have read this book when I first started out in business. It was slow at times and pretty basic for someone who already runs a company. However, there were also some gems like "don't be social friends with your employees." Something I learned the hard way in business. There were a ton of useful examples and overall a great book.
Yes I will. There is so much information I don't want to miss any.
Made me think about business at a whole new level
Very practical account of a personal business experience, rather than a general view of the market. It was a thoroughly engaging read from start to finish, and contains lots of relevant insight.
More than once
Good listening and pace.
not really, a lot to take in.
Just good business.
Real information for entrepreneurs presented in digestible stories with analysis of what to do and what not to do. Far better than the typical business books which are filled with philosophies but no way to implement them. If you own a business or are thinking about starting one, listen to this book!
Top ten percent
All the details are explained with follow up "Why" and a story
Very easy to listen too
Can't wait to have my Son read this who is working on his BA of Business.Wish I read this ten years ago when I started my company
I hope he produces his other book "the Knack" in audio soon
"Practical and down to earth advice"
I loved this book. Norm and Bo write about everyday businesses and their problems, from small businesses to bigger business, and they leave no stone uncovered in telling and showing how business really is. IF you want a successful business based on experience and practicality this is your book. If you want to meditate and hope the universe will provide your business success, then buy something else to listen to. Smart, funny and insightful.
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