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Street Smarts: An All-Purpose Tool Kit for Entrepreneurs | [Norm Brodsky, Bo Burlingham]

Street Smarts: An All-Purpose Tool Kit for Entrepreneurs

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.
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Publisher's Summary

People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street-smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business.

©2010 Norm Brodsy, Bo Burlingham (P)2011 Gildan Media Corp

What the Critics Say

"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative - it'll fit." (Tom Peters)

What Members Say

Average Customer Rating

4.3 (662 )
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Performance
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  •  
    Mike Texas 10-13-14
    Mike Texas 10-13-14 Member Since 2013
    HELPFUL VOTES
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    "Good Basics"
    Any additional comments?

    I wish I would have read this book when I first started out in business. It was slow at times and pretty basic for someone who already runs a company. However, there were also some gems like "don't be social friends with your employees." Something I learned the hard way in business. There were a ton of useful examples and overall a great book.

    0 of 0 people found this review helpful
  •  
    Mark 10-01-14
    Mark 10-01-14 Member Since 2014
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    "Must Read for Entrepreneurs"
    Would you listen to Street Smarts again? Why?

    Yes I will. There is so much information I don't want to miss any.


    What did you like best about this story?

    Made me think about business at a whole new level


    0 of 0 people found this review helpful
  •  
    Ezinma 09-22-14
    Ezinma 09-22-14
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    "One of the best personal business experiences"
    What did you love best about Street Smarts?

    Very practical account of a personal business experience, rather than a general view of the market. It was a thoroughly engaging read from start to finish, and contains lots of relevant insight.


    Was this a book you wanted to listen to all in one sitting?

    Definitely.


    0 of 0 people found this review helpful
  •  
    Tim Ward Spokane, WA / Coeur d'Alene, ID 07-23-14
    Tim Ward Spokane, WA / Coeur d'Alene, ID 07-23-14 Member Since 2006

    Tim Ward

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    "Jugular of an Entrepreneurs business financials"
    What made the experience of listening to Street Smarts the most enjoyable?

    The story and simplicity of presenting numbers that could be complicated


    Who was your favorite character and why?

    The author of the book because he told his whole story with the success and mistakes


    What does Sean Pratt bring to the story that you wouldn’t experience if you just read the book?

    For me he makes is so easy for me to track conversations and he knows how to express what is being is being stated bringing the story to life for me.


    If you were to make a film of this book, what would the tag line be?

    Know your numbers makes good blood - not knowing them brings death


    Any additional comments?

    Really, if you are an Entrepreneur and finance is just not part of what you understand or even care that much about. Then this is for you because he goes right to where the rubber meets the road and stays there so you will understand the most important issue.

    0 of 0 people found this review helpful
  •  
    John Rohde Jensen Denmark 07-18-14
    John Rohde Jensen Denmark 07-18-14 Member Since 2010
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    "Absolutely essential for any entrepreneur"
    What made the experience of listening to Street Smarts the most enjoyable?

    The sheer amount of knowledge, insight and experience is just amazing. At the same time it's all delivered in an easy conversational style and explained so well that it all seems obvious. Trust me it's not obvious. The book's just that good at explaining things.


    What was one of the most memorable moments of Street Smarts?

    Too many to mention. Lots of personal mistakes, lessons, corrections and eventual successes. "Here's how I blew up a 30M$ company due to a passion for risk taking"


    What does Sean Pratt bring to the story that you wouldn’t experience if you just read the book?

    Channels the author perfectly. It all comes across as if the narrator actually experienced this stuff.


    Any additional comments?

    Essential for entrepreneurs. Just get it. Best book I've heard/read in years.

    1 of 2 people found this review helpful
  •  
    Jonathan Fourways, South Africa 06-04-14
    Jonathan Fourways, South Africa 06-04-14 Member Since 2012
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    "Valueble lessons. Great listen."
    Would you consider the audio edition of Street Smarts to be better than the print version?

    This is a great book with really useful business advice. If you're running your own business or in management, then this book will add depth and options to your thinking. I was pleased to stay interested right to the end, and the stories were real, questions and answers applicable. I highly recommend it.


    1 of 2 people found this review helpful
  •  
    raiberg 05-24-14
    raiberg 05-24-14
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    "Very Useful"
    Would you consider the audio edition of Street Smarts to be better than the print version?

    I consider this book a "must have" for every entrepreneur.


    What did you like best about this story?

    It is practical - out of real life


    0 of 0 people found this review helpful
  •  
    Stephen Thunder 05-01-14 Member Since 2013
    HELPFUL VOTES
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    "Great biz fundamentals to remember"

    There is a lot of good, practical advice in this book. Good stories of Norm's experiences.

    0 of 0 people found this review helpful
  •  
    John 04-17-14
    John 04-17-14
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    "A must"
    Would you listen to Street Smarts again? Why?

    More than once


    Who was your favorite character and why?

    Norm


    What about Sean Pratt’s performance did you like?

    Good listening and pace.


    Was this a book you wanted to listen to all in one sitting?

    not really, a lot to take in.


    Any additional comments?

    Just good business.

    0 of 0 people found this review helpful
  •  
    Chris 03-30-14
    Chris 03-30-14 Member Since 2012
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    "One of the best business audiobooks I've listened"
    What did you love best about Street Smarts?

    Real information for entrepreneurs presented in digestible stories with analysis of what to do and what not to do. Far better than the typical business books which are filled with philosophies but no way to implement them. If you own a business or are thinking about starting one, listen to this book!


    0 of 0 people found this review helpful
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  • Kevin
    stanford le hope, United Kingdom
    12/23/12
    Overall
    "Practical and down to earth advice"

    I loved this book. Norm and Bo write about everyday businesses and their problems, from small businesses to bigger business, and they leave no stone uncovered in telling and showing how business really is. IF you want a successful business based on experience and practicality this is your book. If you want to meditate and hope the universe will provide your business success, then buy something else to listen to. Smart, funny and insightful.

    1 of 1 people found this review helpful
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