The audiobook clearly and logically takes the professional through nine steps in the process of establishing business relationships with new clients. The author has practiced this process in coaching individuals and training local companies and also helping organizations further afield.
©2014 Bernie De Souza (P)2015 Bernie De Souza
I'm a lawyer and mediator. I represent businesses in disputes with their insurers and in other complex litigation. I also assist machinery companies and manufacturers (primarily international) with equipment sales, non-disclosure agreements, and business issues. I also mediate commercial disputes.
This is really a helpful book. In a little over two hours, DeSouza offers practical and actionable tips on prospecting, selling, and getting referrals. His tips on communicating effectively with customers are very thought-provoking. I'm not sure there is a lot here that has not been written before, but I don't think I've ever seen anything like it in such a compact and actionable presentation.
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