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Social Media Explained Audiobook

Social Media Explained: Untangling the World's Most Misunderstood Business Trend

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Publisher's Summary

The best-selling social media book of the year! Too busy to spend hours trying to learn the fundamentals of social-media marketing? This is the book for you!

Mark Schaefer, author of the best-selling books The Content Code, Return on Influence, and The Tao of Twitter, unravels the most misunderstood and confusing business trend in this fun and jam-packed book. Narrated by the author, Social Media Explained explores the fundamental strategies and answers the biggest questions every business professional needs to answer before diving into a social-media initiative! This is the must-have guide for understanding the sociological and psychological drivers that make social-media marketing work.

You will learn:

The five fundamental social-media strategies

  • The six questions that lead you to a social-media strategy
  • Key ideas on resources, measurement, and deployment
  • Answers to the toughest questions about social-media marketing
  • Highlights of the major social-media platforms
  • ©2014 Mark W. Schaefer (P)2015 Mark W. Schaefer

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      Katie Montgomery 01-03-16
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      "Want a great overview of social media? This is it!"
      What made the experience of listening to Social Media Explained the most enjoyable?

      I study social media a lot, and it's often the same information over and over again. Mark takes such a wonderful perspective on it and makes it entertaining! Absolutely worth a read.


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    • Bobby Murphy
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      2/4/16
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      "Excellent and informative"

      it is worth listening to a few times, very rich content worth great detail across many platforms. easy to listen too as well.

      2 of 2 people found this review helpful

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