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Scientific Advertising | [Claude C. Hopkins]

Scientific Advertising

Scientific Advertising was written by Claude C. Hopkins in 1923 and is cited by many of advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.
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Publisher's Summary

Scientific Advertising was written by Claude C. Hopkins in 1923 and has been cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert, and Jay Abraham) as a "must-read" book.

Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level, while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot".

©1923 Public Domain; (P)2007 Internet Business Ideas Inc.

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    "So empty book with tons of beautiful words"

    I listened till the end and got almost nothing useful, for example, the author said:
    We need training, we need good tools.

    I would ask: what training? what tools? The book is so empty! so vague!
    It's like a politician saying: We need to save our country!
    But How?

    1 of 2 people found this review helpful
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