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Raise the Bar: An Action-Based Method for Maximum Customer Reactions | [Jon Taffer]

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Publisher's Summary

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.

What Members Say

Average Customer Rating

4.5 (76 )
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  •  
    L. Orozco Nevada 07-28-15
    L. Orozco Nevada 07-28-15 Member Since 2012

    Lee Orozco

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    "Great listen and informative."

    Great, solid information. I am looking at various business ventures to take on when I retire. This audiobook is packed with solid information to help guide my decision making.

    0 of 0 people found this review helpful
  •  
    Michael 04-09-15
    Michael 04-09-15 Member Since 2010
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    6
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    "Been to a bar? Read this!"

    A fascinating look at the world of bar restaurant and beverage. Amazing to see how personal people take these operations and how that sometimes clouds their ability to run a customer based business.

    0 of 0 people found this review helpful
  •  
    ~Beloved~ Auburn, CA 04-03-15
    ~Beloved~ Auburn, CA 04-03-15 Member Since 2014
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    "a great listen!"

    I wish Jon Taffer actually narrated it but still really interesting! This Is a good book for anyone in business or people who oversee systems or personnel.

    0 of 0 people found this review helpful
  •  
    Lee Coursey Russellville, KY USA 03-18-15
    Lee Coursey Russellville, KY USA 03-18-15 Member Since 2014

    Dental Technician with a technology habit.

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    "Worthwhile for Non-Hospitality people"

    I am not in the bar or restaurant business, but I found this to be a fascinating and useful perspective on customer interactions.

    0 of 0 people found this review helpful
  •  
    Bonnie SoFla 03-04-15
    Bonnie SoFla 03-04-15 Member Since 2015
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    "Wish Jon was the narrator!!"

    I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.

    0 of 0 people found this review helpful
  •  
    Jeremy W. Clay Dallas, TX 01-14-15
    Jeremy W. Clay Dallas, TX 01-14-15 Member Since 2013

    Dez_Champ

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    "great information!"

    loved every minute of it, "raise the bar" is a must read for anyone in the bar/nightclub/restaurant industry.

    0 of 0 people found this review helpful

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