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Raise the Bar Audiobook

Raise the Bar: An Action-Based Method for Maximum Customer Reactions

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.
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Publisher's Summary

If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

©2013 Jon Taffer (P)2013 Brilliance Audio, Inc.

What Members Say

Average Customer Rating

4.3 (164 )
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Performance
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  •  
    Bonnie SoFla 03-04-15
    Bonnie SoFla 03-04-15 Member Since 2015

    Miss the time when I could actually read a book

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    "Wish Jon was the narrator!!"

    I'm a hospitality "life-er" and really enjoy Jon's show Bar Rescue, but found the narrator STIFF! Don't get me wrong, the narrator showed emotion but...Come On! This woulda been 5 stars all around if Jon read this! It's missing why he's such a likeable steamroller! His distinctive/badass NY accent, his sassy attitude, the fact you can hear him salivating when he lays into some dumdum bar owner who is resisting change and in denial-he is a character! Though the book is great, full of pertinent stories and useful information, I'm just sad that he delegated the job of narrator to an anybody, when why I enjoy his show and purchased this book was because I enjoy him! This seems to be recurring issue with audiobooks. Makes listening lack-luster.

    4 of 4 people found this review helpful
  •  
    Steven L. Taylor Toronto, ON Canada 08-19-15
    Steven L. Taylor Toronto, ON Canada 08-19-15 Member Since 2011

    StevenLeonardTaylor.com

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    "Must read for all bar & restaurant owners"

    Excellent detailed instructions on how to improve your establishment. The only thing I was disappointed with was that Jon Taffer didn't narrate the audio book.

    1 of 1 people found this review helpful
  •  
    ~Beloved~ Auburn, CA 04-03-15
    ~Beloved~ Auburn, CA 04-03-15 Member Since 2014
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    "a great listen!"

    I wish Jon Taffer actually narrated it but still really interesting! This Is a good book for anyone in business or people who oversee systems or personnel.

    1 of 1 people found this review helpful
  •  
    Gudrun Fort Resolution, Northwest Territories, Canada 12-27-15
    Gudrun Fort Resolution, Northwest Territories, Canada 12-27-15 Member Since 2015

    I'm open to any book as long as it is true to itself.

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    "Even without seeing the show, this was enjoyable"

    I have never seen the TV show, but enjoyed this anyway. It was nothing earth-shattering but held my interest and I enjoyed it.

    0 of 0 people found this review helpful
  •  
    Fernando Cleawater, Fl 12-22-15
    Fernando Cleawater, Fl 12-22-15 Member Since 2014
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    "Great story line."
    Where does Raise the Bar rank among all the audiobooks you’ve listened to so far?

    Top five, great tips and story line to help with not only running bars, but running a business.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    It made me think about looking at my business in different ways, to imporove on a day to day basis.


    0 of 0 people found this review helpful
  •  
    S. Malley Christchurch, New Zealand 11-24-15
    S. Malley Christchurch, New Zealand 11-24-15 Member Since 2014

    noir thrillers

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    "Good"

    I'm not a bar owner, but there's plenty here for anyone who works with the public

    0 of 0 people found this review helpful
  •  
    L. Persyn 11-24-15
    L. Persyn 11-24-15 Member Since 2015
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    "Entertaining and informative"
    Any additional comments?

    I am in no way involved in the bar business (I am a physician) but I found great nuggets of information that I can use in my practice. It was interesting to hear about different restaurants/bars and the changes he made to make them successful. Great narration.

    0 of 0 people found this review helpful
  •  
    Ryan 11-23-15
    Ryan 11-23-15 Member Since 2015
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    "My reaction to this book is Excellence"

    I don't own a bar or restaurant but after this book I feel I could be successful taking over one if the opportunity arose. This book was very insightful and most of the principles discussed apply to all business. The author truly has a passion for business, bars and nightclubs. I like the idea of all business selling customer reactions. The opening about bar history was very intriguing as well as the story of changing a drink name from Blue Hawaii to Blue Death in L.A. and selling 900 more drinks.

    0 of 0 people found this review helpful
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    Bamm Enterprises 10-19-15
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    "Absolutely great book!"

    Very informative.. Gave me a lot to think about before opening a bar. There's a lot involved and the book gives you a good preparation with actual numbers and percentages. Good stuff.

    0 of 0 people found this review helpful
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    Heather 09-24-15
    Heather 09-24-15 Member Since 2015
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    "Service industry"

    This is a must read for anyone in the service industry. You do not need to just be in bars or restaurants. I am in the pet industry and I have taken away eight Honda of information that I'm going to implement and can't wait to implement.

    0 of 0 people found this review helpful

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