We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access .
 >   > 
Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

Regular Price:$13.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.2 (1548 )
5 star
 (769)
4 star
 (487)
3 star
 (207)
2 star
 (66)
1 star
 (19)
Overall
4.3 (1107 )
5 star
 (579)
4 star
 (330)
3 star
 (137)
2 star
 (46)
1 star
 (15)
Story
4.4 (1108 )
5 star
 (622)
4 star
 (318)
3 star
 (117)
2 star
 (36)
1 star
 (15)
Performance
Sort by:
  •  
    Haylo29 02-21-13
    Haylo29 02-21-13 Member Since 2009
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    65
    9
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Waste of Money!"

    The author doesn't have a point other than he thinks you should come up with something original in business. DUH!

    1 of 1 people found this review helpful
  •  
    Ola Vea Oslo, Norway 07-31-12
    Ola Vea Oslo, Norway 07-31-12 Member Since 2010
    HELPFUL VOTES
    4
    ratings
    REVIEWS
    9
    6
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Great book about marketing"
    If you could sum up Purple Cow in three words, what would they be?

    Great book about marketing.


    What did you like best about this story?

    Make insanely great products, base your marketing on that


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    He believes.


    Was this a book you wanted to listen to all in one sitting?

    Yes I did listen to it in one sitting.


    1 of 1 people found this review helpful
  •  
    David Houston, TX, United States 05-02-11
    David Houston, TX, United States 05-02-11
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    7
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Common sense and generalizations."

    Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.

    1 of 1 people found this review helpful
  •  
    Arnold Miami, FL, United States 10-24-10
    Arnold Miami, FL, United States 10-24-10
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    2
    2
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Excellent Book"

    I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!

    3 of 4 people found this review helpful
  •  
    jfhn 11-25-09
    jfhn 11-25-09 Listener Since 2009
    HELPFUL VOTES
    15
    ratings
    REVIEWS
    59
    12
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Kinda like the Blue Ocean"

    i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

    3 of 4 people found this review helpful
  •  
    Lorena BarcelonaSpain 09-29-09
    Lorena BarcelonaSpain 09-29-09
    HELPFUL VOTES
    3
    ratings
    REVIEWS
    1
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Very light and good"

    Easy to understand, you can apply it to everything!

    3 of 4 people found this review helpful
  •  
    Mike N California 12-21-09
    Mike N California 12-21-09 Member Since 2013
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    11
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Makes you rethink your marketing"

    Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.

    I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.

    I highly recommend this book.

    5 of 8 people found this review helpful
  •  
    Kadeem Codrington 01-23-17 Member Since 2016
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "Very Educational"

    I know a lot to where i believe I will have successful career. I have greater confidence and understanding when it comes creating selling to people. Narrator did what he was paid for but he was mediocre. I like David Drummond but he's the only other person I listened to on Audible

    0 of 0 people found this review helpful
  •  
    Titus 01-18-17
    Titus 01-18-17 Member Since 2017
    ratings
    REVIEWS
    1
    1
    Overall
    Performance
    Story
    "best marketing book"

    this is a classic book, i have to read it again and again until i mastered this book

    0 of 0 people found this review helpful
  •  
    Manuel 12-28-16
    Manuel 12-28-16 Member Since 2015
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    12
    11
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "fire flame"

    ya no doubt this is "that shit."

    although would love to see how this strategy actually holds where da tech case studies @

    0 of 0 people found this review helpful
Sort by:
  • Brian D
    5/31/16
    Overall
    Performance
    Story
    "Short Sweet and Insightful"

    Key message here is doing what everyone else is doing will almost certainly guarantee poor results. Run lots of experiments as you never really know which experiment will be the home run.

    0 of 0 people found this review helpful
  • Sonny
    2/15/16
    Overall
    Performance
    Story
    "Make your product stand out!"

    Great perspective on making your product shine over the competition.
    "playing it safe is risky".
    "what everyone else is doing, do the opposite".

    0 of 0 people found this review helpful
  • Adam
    2/13/16
    Overall
    Performance
    Story
    "Not the revelation I expected"
    If this book wasn’t for you, who do you think might enjoy it more?

    People who know little about marketing or still do things the old school way.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Offer something new


    Any additional comments?

    I saw this book listed in a top must read business books. I was very disappointed. Correct me if I am missing something but all this book does is to suggest to do something different than other companies to get your self noticed. Great. Its really just a list of examples of companies that are doing something different and achieving success. Very little in practical examples to apply this to what you may already be doing. Any book by Daniel Priestly will offer this in much more depth.

    0 of 0 people found this review helpful
  • Kamleshwar
    2/10/16
    Overall
    "Great book!"

    Great book! excellent tips gleaned from here. very motivational and eye opening.
    will definitely be reading more stuff by this author.

    0 of 0 people found this review helpful
  • Sarah Jane
    Glasgow, Glasgow, United Kingdom
    11/26/10
    Overall
    "Must read"

    This is a must read for anyone in business - get this, you need this!

    0 of 3 people found this review helpful

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank you.

Your report has been received. It will be reviewed by Audible and we will take appropriate action.