Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
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"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
Yes, it was very in your face and easy to understand about a subject so many try to complicate.
There were several statements made that basically slapped you over the head with the "Oh yeah" moments
He was humorous
I might have if the time were available it was very short and to the point
Marketing genius simplified!
The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.
Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.
Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.
Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.
This is my first Audible book. It was a surprisingly enjoyable experience. I did not think I'd enjoy listening to a full audio book on this topic but I couldn't tear my self away.
The final closing statements made by Seth at the end of the book. Don't be boring. Safe is risky. Design rules now. Very good is bad.
Seth's description of the concept of remarkability (word?) was very intriguing and thought provoking. The idea of not being good, but being the best, and the importance of being the absolute best in your given pursuit. Simple concept, but so often overlooked.
Very good is bad.
This is a rather fluffy overview of several more substantive books (Geoff Moore's Crossing the Chasm and Malcolm Gladwell's Tipping Point) that uses cutesy names (ideavirus and purple cows) to describe phenomena that are already well documented in well researched and supported books. When the books does try to move into original areas the concepts tend to be very general and at times even wrong if you are familiar with the research.
I was looking for more original thinking and advice on practical ways to apply the concepts discussed in the books.
Gladwell's new book.
The actual reading of the book was fine.
Remove the cutesy names for things and add some substance. Turn this book into one chapter of a more substantive book.
This book is as very easy listen and will give you a basic introduction to the concepts covered. If you don't have time to read the more substantive books, this one isn't a terrible overview.
Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.
Yes, great insights and ideas for entrepreneurs and business executives.
The Tipping Point because it talks about ideas that so remarkable that the masses take notice.
Great listen. As someone that is starting a business, I really found this book informative and inspiring.
The new prism.
The memory of seeing a purple cow.
Seeing the purple on the pasture with the other brown cows.
No but it was wake up call in the shift to be better.
Excellent book for the go businessman.
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