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Purple Cow: Transform Your Business by Being Remarkable | [Seth Godin]

Purple Cow: Transform Your Business by Being Remarkable

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (819 )
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4.2 (486 )
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Story
4.2 (483 )
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Performance
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  •  
    Haylo29 02-21-13
    Haylo29 02-21-13 Member Since 2009
    HELPFUL VOTES
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    "Waste of Money!"

    The author doesn't have a point other than he thinks you should come up with something original in business. DUH!

    1 of 1 people found this review helpful
  •  
    Kristopher Ames Marysville, WA 09-17-12
    Kristopher Ames Marysville, WA 09-17-12 Member Since 2001
    HELPFUL VOTES
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    25
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    "Long, Boring and Dated"

    I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.

    1 of 1 people found this review helpful
  •  
    Ola Vea Oslo, Norway 07-31-12
    Ola Vea Oslo, Norway 07-31-12 Member Since 2010
    HELPFUL VOTES
    4
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    "Great book about marketing"
    If you could sum up Purple Cow in three words, what would they be?

    Great book about marketing.


    What did you like best about this story?

    Make insanely great products, base your marketing on that


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    He believes.


    Was this a book you wanted to listen to all in one sitting?

    Yes I did listen to it in one sitting.


    1 of 1 people found this review helpful
  •  
    David Houston, TX, United States 05-02-11
    David Houston, TX, United States 05-02-11
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    "Common sense and generalizations."

    Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.

    1 of 1 people found this review helpful
  •  
    Arnold Miami, FL, United States 10-24-10
    Arnold Miami, FL, United States 10-24-10
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    "Excellent Book"

    I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!

    3 of 4 people found this review helpful
  •  
    jfhn 11-25-09
    jfhn 11-25-09 Member Since 2014
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    "Kinda like the Blue Ocean"

    i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

    3 of 4 people found this review helpful
  •  
    Lorena BarcelonaSpain 09-29-09
    Lorena BarcelonaSpain 09-29-09
    HELPFUL VOTES
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    "Very light and good"

    Easy to understand, you can apply it to everything!

    3 of 4 people found this review helpful
  •  
    John Myrick 03-31-15
    John Myrick 03-31-15
    ratings
    REVIEWS
    2
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    "loved it. Good thoughts on marketing and more. l"

    Actionable, unique, useful for anyone in business. Cannot wait to try these ideas on my own business.

    0 of 0 people found this review helpful
  •  
    BkkBanker 03-05-15
    BkkBanker 03-05-15 Member Since 2015
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    18
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    "Good stuff"

    You can't complain on performance, content, ideas or the framework Godin provides. To me it wasn't much news, but it might be that Godin is the originator of the ideas any many other marketing books just repackaged them. If that assumption is false then I would give it a 3,since it's still well presented and entertaining.

    0 of 0 people found this review helpful
  •  
    Rabbi P 02-27-15
    Rabbi P 02-27-15 Member Since 2014
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    6
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    Performance
    Story
    "Too short"

    This should not cost a full credit. Good story, but not worth the money. Buy a longer book. Ok ok

    0 of 0 people found this review helpful
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