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Purple Cow: Transform Your Business by Being Remarkable | [Seth Godin]

Purple Cow: Transform Your Business by Being Remarkable

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.0 (642 )
5 star
 (245)
4 star
 (230)
3 star
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2 star
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Overall
4.1 (347 )
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Story
4.1 (344 )
5 star
 (148)
4 star
 (123)
3 star
 (51)
2 star
 (16)
1 star
 (6)
Performance
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  •  
    Lorena BarcelonaSpain 09-29-09
    Lorena BarcelonaSpain 09-29-09
    HELPFUL VOTES
    3
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    "Very light and good"

    Easy to understand, you can apply it to everything!

    3 of 4 people found this review helpful
  •  
    Jennifer L. Cook East Texas 07-01-14
    Jennifer L. Cook East Texas 07-01-14 Member Since 2013

    Bar10jen

    ratings
    REVIEWS
    8
    5
    Overall
    Performance
    Story
    "Keep It Simple Stupid~"
    Would you listen to Purple Cow again? Why?

    Yes, it was very in your face and easy to understand about a subject so many try to complicate.


    What was one of the most memorable moments of Purple Cow?

    There were several statements made that basically slapped you over the head with the "Oh yeah" moments


    What about Seth Godin’s performance did you like?

    He was humorous


    Was this a book you wanted to listen to all in one sitting?

    I might have if the time were available it was very short and to the point


    Any additional comments?

    Marketing genius simplified!

    0 of 0 people found this review helpful
  •  
    jerdin lubbock, TX, United States 03-14-14
    jerdin lubbock, TX, United States 03-14-14 Member Since 2013
    ratings
    REVIEWS
    3
    1
    Overall
    Performance
    Story
    "tttessssssttttt"
    Would you listen to Purple Cow again? Why?

    TTTEEEESSSSSSSSTTTTTTTTTT


    What was one of the most memorable moments of Purple Cow?

    test


    Which scene was your favorite?

    TEST


    If you were to make a film of this book, what would the tag line be?

    TEST


    Any additional comments?

    TEST

    0 of 0 people found this review helpful
  •  
    c Beverly Hills, mi, United States 02-08-14
    c Beverly Hills, mi, United States 02-08-14 Listener Since 2007
    HELPFUL VOTES
    2
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    277
    2
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    "A quick review for a quick book..."
    What would have made Purple Cow better?

    The value of the The Purple Cow is entirely in its premise: you need an outstanding product or service or not only will you not sell anything, but you will be ignored.

    Another reviewer succinctly warned that the book was all repetition and not to bother with a purchase. Well, I like to think for myself and often take reviews lightly as sometimes reviewers have agendas that aren't apparent. My loss.

    Seth probably wrote the whole concept with all branches in a page of single spaced 10 pitch font. His discussion, I think, is intended to make him look like he is a Purple Cow. I had the audio speed at 1.25 but should have bumped it up higher. I would have lost nothing.

    Sorry Seth, but shallow sells as well as boring. Your next book will be hard to pick out in the vast Audible library.


    0 of 0 people found this review helpful
  •  
    Macsom San Diego, CA United States 01-13-14
    Macsom San Diego, CA United States 01-13-14 Member Since 2013
    ratings
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    1
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    "Be remarkable."
    Where does Purple Cow rank among all the audiobooks you’ve listened to so far?

    This is my first Audible book. It was a surprisingly enjoyable experience. I did not think I'd enjoy listening to a full audio book on this topic but I couldn't tear my self away.


    What was one of the most memorable moments of Purple Cow?

    The final closing statements made by Seth at the end of the book. Don't be boring. Safe is risky. Design rules now. Very good is bad.


    Which scene was your favorite?

    Seth's description of the concept of remarkability (word?) was very intriguing and thought provoking. The idea of not being good, but being the best, and the importance of being the absolute best in your given pursuit. Simple concept, but so often overlooked.


    If you were to make a film of this book, what would the tag line be?

    Very good is bad.


    0 of 0 people found this review helpful
  •  
    Richard Incline Village, NV, United States 10-22-13
    Richard Incline Village, NV, United States 10-22-13 Member Since 2006
    ratings
    REVIEWS
    218
    7
    Overall
    Performance
    Story
    ""Fluffy" overview of more substantive books"
    What could have made this a 4 or 5-star listening experience for you?

    This is a rather fluffy overview of several more substantive books (Geoff Moore's Crossing the Chasm and Malcolm Gladwell's Tipping Point) that uses cutesy names (ideavirus and purple cows) to describe phenomena that are already well documented in well researched and supported books. When the books does try to move into original areas the concepts tend to be very general and at times even wrong if you are familiar with the research.

    I was looking for more original thinking and advice on practical ways to apply the concepts discussed in the books.


    What do you think your next listen will be?

    Gladwell's new book.


    What do you think the narrator could have done better?

    The actual reading of the book was fine.


    If you could play editor, what scene or scenes would you have cut from Purple Cow?

    Remove the cutesy names for things and add some substance. Turn this book into one chapter of a more substantive book.


    Any additional comments?

    This book is as very easy listen and will give you a basic introduction to the concepts covered. If you don't have time to read the more substantive books, this one isn't a terrible overview.

    0 of 0 people found this review helpful
  •  
    George Austin, TX, United States 08-02-13
    George Austin, TX, United States 08-02-13 Member Since 2012
    HELPFUL VOTES
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    "wholly unremarkable"
    Would you recommend this book to a friend? Why or why not?

    Not really, it just seemed like the really interesting point to this book is that the title is a Purple cow, after that, not too much that stands out.


    0 of 0 people found this review helpful
  •  
    Jason SEATTLE, WA, United States 06-16-13
    Jason SEATTLE, WA, United States 06-16-13 Member Since 2013
    HELPFUL VOTES
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    "Amazing!"
    Would you recommend this audiobook to a friend? If so, why?

    Yes, great insights and ideas for entrepreneurs and business executives.


    What other book might you compare Purple Cow to and why?

    The Tipping Point because it talks about ideas that so remarkable that the masses take notice.


    0 of 0 people found this review helpful
  •  
    James Allen, TX, United States 03-12-13
    James Allen, TX, United States 03-12-13 Member Since 2012
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    2
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    "Im officially inspired!"
    Where does Purple Cow rank among all the audiobooks you’ve listened to so far?

    Great listen. As someone that is starting a business, I really found this book informative and inspiring.


    0 of 0 people found this review helpful
  •  
    Hank Hayes Southern California 03-07-13
    Hank Hayes Southern California 03-07-13
    ratings
    REVIEWS
    2
    2
    Overall
    Performance
    Story
    "The WOW factor in all of us who want to serve"
    If you could sum up Purple Cow in three words, what would they be?

    The new prism.


    What did you like best about this story?

    The memory of seeing a purple cow.


    Which scene was your favorite?

    Seeing the purple on the pasture with the other brown cows.


    Did you have an extreme reaction to this book? Did it make you laugh or cry?

    No but it was wake up call in the shift to be better.


    Any additional comments?

    Excellent book for the go businessman.

    0 of 0 people found this review helpful
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