Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp
"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.
Great book about marketing.
Make insanely great products, base your marketing on that
Yes I did listen to it in one sitting.
Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.
I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!
i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.
I became a big fan of Seth Godin, and Purple Cow is his third book that I read. The idea about being remarkable is still updated, and it's very good to see the evolution of some companies that was used for examples. Keep writing, Seth!
Short and concise, but first few minutes sums it up. I got this because of recommendations from Pat Flynn and Omar Zenhom, but it was just ok because they basically sum up the book for you on their podcasts.
This book is awesome, it reminded me that I should not be scared to be different. I shouldn't be scared to stand out and I shouldn't be scared to fail. I am remarkable, but I tend to give in to peer pressure. This book brought about my once lost confidence and now I can remind myself everyday that my hard work and exceptional effort will pay off in the long run. My brand is a purple cow in the making. Thanks for the inspiration Seth!
"Not the revelation I expected"
People who know little about marketing or still do things the old school way.
Offer something new
I saw this book listed in a top must read business books. I was very disappointed. Correct me if I am missing something but all this book does is to suggest to do something different than other companies to get your self noticed. Great. Its really just a list of examples of companies that are doing something different and achieving success. Very little in practical examples to apply this to what you may already be doing. Any book by Daniel Priestly will offer this in much more depth.
Great book! excellent tips gleaned from here. very motivational and eye opening.
will definitely be reading more stuff by this author.
This is a must read for anyone in business - get this, you need this!
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