Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
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"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.
Great book about marketing.
Make insanely great products, base your marketing on that
Yes I did listen to it in one sitting.
Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.
I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!
i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.
Seth helped me change my perspective about my marketing efforts. I won't be boring or safe or very good!!!!!
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