Purple Cow

Transform Your Business by Being Remarkable

By: Seth Godin

Narrated by: Seth Godin

Length: 2 hrs and 58 mins

Publisher's summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc. (P)2009 Gildan Media Corp

Critic reviews

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." ( Publishers Weekly)

What else would you expect?

Just another amazing audiobook by Seth Godin. But what would you expect from such a great other? A mediocre one lmao

Good but not great

The first story in the book is phenomenal... the first story of the book really told the whole story of the book... the rest of the stories of the book that were used as example didn't live up to the standard of the first story in the book.... most of the book was nothing more than redundant concept and being different and memorable with your efforts of being different

Inspired!

Super quick, thought it would all be obvious, but actually really inspired me. Great read.

Purple Review

Seth has a great way of bringing us back to creating something great rather than doing a great job of marketing something ordinary.

Seth Godin is remarkable

When Seth crafts the necessity and simplicity of the Purple Cow, it doesn't seem so terrifying.

Thpught revoking

well spoken and well-thought out take on todays design needs in product matleting. Applies to date.

Be remarkable.

Where does Purple Cow rank among all the audiobooks you’ve listened to so far?

This is my first Audible book. It was a surprisingly enjoyable experience. I did not think I'd enjoy listening to a full audio book on this topic but I couldn't tear my self away.

What was one of the most memorable moments of Purple Cow?

The final closing statements made by Seth at the end of the book. Don't be boring. Safe is risky. Design rules now. Very good is bad.

Which scene was your favorite?

Seth's description of the concept of remarkability (word?) was very intriguing and thought provoking. The idea of not being good, but being the best, and the importance of being the absolute best in your given pursuit. Simple concept, but so often overlooked.

If you were to make a film of this book, what would the tag line be?

Very good is bad.

Go get em

This is a phenomenal (and well-read) audio program/ book about where the economy IS and where it's GOING and how to adapt and thrive in today's world that rewards remarkable ideas rather than languish in the old narrative of needing to market better. Seth Godin is definitely one of my gurus, and it goes beyond business, it's an attitude.

Remarkable

Great book . I am a Seth Godin fan. So I always enjoy his writings. Great job as usual.
We are actually using The Purple Cow in our staff meetings at my church to be a more remarkable church for the people in our community.

Very good is bad!

Seth books always help push the limits on what we can do to satisfy our customers and be better version of our selves.