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Purple Cow Audiobook

Purple Cow: Transform Your Business by Being Remarkable

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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.2 (1394 )
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4.3 (978 )
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Performance
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  •  
    Haylo29 02-21-13
    Haylo29 02-21-13 Member Since 2009
    HELPFUL VOTES
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    "Waste of Money!"

    The author doesn't have a point other than he thinks you should come up with something original in business. DUH!

    1 of 1 people found this review helpful
  •  
    Ola Vea Oslo, Norway 07-31-12
    Ola Vea Oslo, Norway 07-31-12 Member Since 2010
    HELPFUL VOTES
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    "Great book about marketing"
    If you could sum up Purple Cow in three words, what would they be?

    Great book about marketing.


    What did you like best about this story?

    Make insanely great products, base your marketing on that


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    He believes.


    Was this a book you wanted to listen to all in one sitting?

    Yes I did listen to it in one sitting.


    1 of 1 people found this review helpful
  •  
    David Houston, TX, United States 05-02-11
    David Houston, TX, United States 05-02-11
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    "Common sense and generalizations."

    Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.

    1 of 1 people found this review helpful
  •  
    Arnold Miami, FL, United States 10-24-10
    Arnold Miami, FL, United States 10-24-10
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    "Excellent Book"

    I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!

    3 of 4 people found this review helpful
  •  
    Michael 12-21-09
    Michael 12-21-09
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    "Makes you rethink your marketing"

    Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.

    I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.

    I highly recommend this book.

    5 of 7 people found this review helpful
  •  
    jfhn 11-25-09
    jfhn 11-25-09 Listener Since 2009
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    "Kinda like the Blue Ocean"

    i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

    3 of 4 people found this review helpful
  •  
    Lorena BarcelonaSpain 09-29-09
    Lorena BarcelonaSpain 09-29-09
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    "Very light and good"

    Easy to understand, you can apply it to everything!

    3 of 4 people found this review helpful
  •  
    Ian 09-06-16
    Ian 09-06-16 Member Since 2016
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    "Highly recommend"

    Love this book. It is short, well read, and chalked full of insights. You need to read this book.

    0 of 0 people found this review helpful
  •  
    advit 09-05-16
    advit 09-05-16
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    "marketing RIP"

    the way i saw marketing and most of us do is really outdated .
    To find ur purple cow and reinvent ur self is the only thing that can help u survive.

    0 of 0 people found this review helpful
  •  
    Amazon Customer YUCAIPA, CA, US 07-16-16
    Amazon Customer YUCAIPA, CA, US 07-16-16 Member Since 2015
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    "Have the guts to be different!"

    Great ideas for creating a unique successful company. Would highly recommended to new business owners , existing owners that are struggling and businesses that are triumphing at this time.

    0 of 0 people found this review helpful
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  • Sonny
    2/15/16
    Overall
    Performance
    Story
    "Make your product stand out!"

    Great perspective on making your product shine over the competition.
    "playing it safe is risky".
    "what everyone else is doing, do the opposite".

    0 of 0 people found this review helpful
  • Adam
    2/13/16
    Overall
    Performance
    Story
    "Not the revelation I expected"
    If this book wasn’t for you, who do you think might enjoy it more?

    People who know little about marketing or still do things the old school way.


    What could Seth Godin have done to make this a more enjoyable book for you?

    Offer something new


    Any additional comments?

    I saw this book listed in a top must read business books. I was very disappointed. Correct me if I am missing something but all this book does is to suggest to do something different than other companies to get your self noticed. Great. Its really just a list of examples of companies that are doing something different and achieving success. Very little in practical examples to apply this to what you may already be doing. Any book by Daniel Priestly will offer this in much more depth.

    0 of 0 people found this review helpful
  • Kamleshwar
    2/10/16
    Overall
    "Great book!"

    Great book! excellent tips gleaned from here. very motivational and eye opening.
    will definitely be reading more stuff by this author.

    0 of 0 people found this review helpful
  • Sarah Jane
    Glasgow, Glasgow, United Kingdom
    11/26/10
    Overall
    "Must read"

    This is a must read for anyone in business - get this, you need this!

    0 of 3 people found this review helpful

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