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Purple Cow: Transform Your Business by Being Remarkable | [Seth Godin]

Purple Cow: Transform Your Business by Being Remarkable

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last? Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few - aren't working anymore.
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Publisher's Summary

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.

©2002 Do You Zoom Inc.; (P)2009 Gildan Media Corp

What the Critics Say

"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)

What Members Say

Average Customer Rating

4.1 (919 )
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4.2 (564 )
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Performance
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  •  
    Haylo29 02-21-13
    Haylo29 02-21-13 Member Since 2009
    HELPFUL VOTES
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    "Waste of Money!"

    The author doesn't have a point other than he thinks you should come up with something original in business. DUH!

    1 of 1 people found this review helpful
  •  
    Kristopher Ames Marysville, WA 09-17-12
    Kristopher Ames Marysville, WA 09-17-12 Member Since 2001
    HELPFUL VOTES
    73
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    25
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    "Long, Boring and Dated"

    I was having a hard time just staying awake during this audiobook. While 3 hours doesn't seem like a long book, the information here could have been provided in less than 20 minutes.

    1 of 1 people found this review helpful
  •  
    Ola Vea Oslo, Norway 07-31-12
    Ola Vea Oslo, Norway 07-31-12 Member Since 2010
    HELPFUL VOTES
    4
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    "Great book about marketing"
    If you could sum up Purple Cow in three words, what would they be?

    Great book about marketing.


    What did you like best about this story?

    Make insanely great products, base your marketing on that


    What does Seth Godin bring to the story that you wouldn’t experience if you just read the book?

    He believes.


    Was this a book you wanted to listen to all in one sitting?

    Yes I did listen to it in one sitting.


    1 of 1 people found this review helpful
  •  
    David Houston, TX, United States 05-02-11
    David Houston, TX, United States 05-02-11
    HELPFUL VOTES
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    "Common sense and generalizations."

    Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.

    1 of 1 people found this review helpful
  •  
    Arnold Miami, FL, United States 10-24-10
    Arnold Miami, FL, United States 10-24-10
    HELPFUL VOTES
    3
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    "Excellent Book"

    I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!

    3 of 4 people found this review helpful
  •  
    jfhn 11-25-09
    jfhn 11-25-09 Member Since 2014
    HELPFUL VOTES
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    "Kinda like the Blue Ocean"

    i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.

    3 of 4 people found this review helpful
  •  
    Lorena BarcelonaSpain 09-29-09
    Lorena BarcelonaSpain 09-29-09
    HELPFUL VOTES
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    "Very light and good"

    Easy to understand, you can apply it to everything!

    3 of 4 people found this review helpful
  •  
    Matt 07-24-15
    Matt 07-24-15 Member Since 2015
    ratings
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    "It just makes sense."

    Strong key message I am implementing many learnings from this book to my own business. Well worth the credit and thank you Mr Godin

    0 of 0 people found this review helpful
  •  
    Leslie 07-13-15
    Leslie 07-13-15 Member Since 2015
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    "A Must Read"

    Very insightful! For leaders in a business, it's a must read. Seth teaches you about how to be remarkable in business and different examples of businesses that get it right.

    0 of 0 people found this review helpful
  •  
    Michael Hermann 06-24-15 Member Since 2015
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    "Worth the listen"

    Recently changed my major to marketing and Seth really gave me a better perspective as to what DOES work and what DOESN'T work in today's marketing world. Definitely worth the listen!

    0 of 0 people found this review helpful
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  • Ruari
    UK
    12/5/12
    Overall
    "Purple Cow"

    The title initially made me dubious but I was sold by what the book was offering. This book is a MUST HAVE for every small business and larger businesses could also learn from this. The best read I have had in years and every sentence has had me thinking, reviewing and processing my own business. I wish I had found this book a few years back. Hoping Seth has more for us to learn from. Thank you.

    3 of 4 people found this review helpful
  • Rich
    7/20/15
    Overall
    Performance
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    "Interesting"

    Super fast and interesting listen. Definitely worth taking lessons from it and changing your strategy to be remarkable and standout

    0 of 0 people found this review helpful
  • Michael Rice
    5/29/15
    Overall
    Performance
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    "Stimulating and brilliantly read by the author!"

    I love it when the author narrates his own book, bonus Seth! Good listen, especially when driven but felt it could be condensed. I got the point quickly! Good point, well made, just a bit repetitive towards the end.

    0 of 0 people found this review helpful
  • JedHoll
    5/17/15
    Overall
    Performance
    Story
    "Convincing arguments"

    In this book the author makes a compelling case for being outstanding or exceptional. While this might seem obvious he does put a different spin on it and he links it to how it will help you market your business. I enjoyed the book and it made me think.

    0 of 0 people found this review helpful
  • Joey
    4/3/15
    Overall
    Performance
    Story
    "Good ideas"

    Another good Set Godin book. Good examples and theories. Sometimes hard to fully accept the theory entirely

    0 of 0 people found this review helpful
  • Maureen Johnson (Kent U.K.)
    3/7/15
    Overall
    Performance
    Story
    "Excellent content."

    This audio book shows you how to be extraordinary and stand out from the crowd. I would definitely recommend this book.

    0 of 0 people found this review helpful
  • Sarah Jane
    Glasgow, Glasgow, United Kingdom
    11/26/10
    Overall
    "Must read"

    This is a must read for anyone in business - get this, you need this!

    0 of 3 people found this review helpful

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