Face it, the checklist of tired P's marketers have used for decades to get their product noticed - Pricing, Promotion, Publicity, to name a few -aren't working anymore. There's an exceptionally important P that has to be added to the list. It's Purple Cow. Cows, after you've seen one, or two, or 10, are boring. A Purple Cow, though...now that would be something.
Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. Every day, consumers come face to face with a lot of boring stuff - a lot of brown cows - but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.
In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers.
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"Take Leo Burnett,David Oglivy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin." (Jay Levinson, author of Guerrilla Marketing)
"Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. ....[H]is wide-ranging advice - be outrageous, tell the truth, test the limits and never settle for just 'very good' - is solid and timely." (Publishers Weekly)
Great book about marketing.
Make insanely great products, base your marketing on that
Yes I did listen to it in one sitting.
Exactly what the title says. Do not waste your money on this one. Being a small business owner, I am surprised at what people sell sometimes. I would be ashamed if my product delivered this little bit of value.
I have wanted to read this for sometime now. Glad I was able to download it and listen to this short book. Godin presents theories and concepts in different ways than most think about. Highly recommended!
Seth provides many great examples and ideas about how one could go about making themselves or their product/service remarkable. I found the statements around making a product remarkable from inception to be really enlightening.
I'm seriously rethinking how I'm running my business and marketing my services. I'm playing it way too safe (which makes me much less successful than I could be) if Seth is right and I suspect he is.
I highly recommend this book.
i liked the examples shown in the books which explains how the tips have been applied to reality, also clarifies that safe is risky in a way that sticks. It overfills with information at certain times but overall is good.
Great ideas for creating a unique successful company. Would highly recommended to new business owners , existing owners that are struggling and businesses that are triumphing at this time.
"Make your product stand out!"
Great perspective on making your product shine over the competition.
"playing it safe is risky".
"what everyone else is doing, do the opposite".
"Not the revelation I expected"
People who know little about marketing or still do things the old school way.
Offer something new
I saw this book listed in a top must read business books. I was very disappointed. Correct me if I am missing something but all this book does is to suggest to do something different than other companies to get your self noticed. Great. Its really just a list of examples of companies that are doing something different and achieving success. Very little in practical examples to apply this to what you may already be doing. Any book by Daniel Priestly will offer this in much more depth.
Great book! excellent tips gleaned from here. very motivational and eye opening.
will definitely be reading more stuff by this author.
This is a must read for anyone in business - get this, you need this!
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