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Platform: Get Noticed in a Noisy World | [Michael Hyatt]

Platform: Get Noticed in a Noisy World

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.

The book includes:

  • Proven strategies,
  • Easy-to-replicate formulas, and
  • Practical tips.

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.

©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.

What Members Say

Average Customer Rating

4.2 (199 )
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4.2 (174 )
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Performance
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  •  
    Jaideep Rijhsinghani Manalapan, NJ United States 09-17-13
    Jaideep Rijhsinghani Manalapan, NJ United States 09-17-13 Member Since 2005
    ratings
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    2
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    Story
    "Should have pdf of references with this audiobook"
    Any additional comments?

    This book has tons of great information and most of it is narrated as lists. So, everytime I felt how will I remember the 1 to 10 (or 1 to 7) things said here. I wish Michael had some more examples which would have made me remember the points better (which I know he would have had many because of his experience).

    Last but not the least, there are a lot of very valuable references, so to make the book more relevant in the audio format, I would like to have a chapter by chapter list of references (books, websites etc) that he has mentioned. I am sure this will add a lot of value.

    0 of 0 people found this review helpful
  •  
    Laura Kitchener, Ontario, Canada 09-03-13
    Laura Kitchener, Ontario, Canada 09-03-13 Member Since 2013
    ratings
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    13
    2
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    Performance
    Story
    "such a nice reminder"

    as a professional blogger since dec 2009 I just finished this book and it was in many ways a review of the tactics I currently employ in my own career but it was a nice refresher course and would be a great starting place for the beginner
    Note does not contain information on adsense

    0 of 0 people found this review helpful
  •  
    James OCALA, FLORIDA, United States 07-03-13
    James OCALA, FLORIDA, United States 07-03-13 Member Since 2012

    Always striving, never arriving.

    ratings
    REVIEWS
    6
    1
    Overall
    Performance
    Story
    "A practical guide to social media and blogs."
    Where does Platform rank among all the audiobooks you’ve listened to so far?

    Platform was within the top 5 audio books I have listened to thus far.


    What did you like best about this story?

    I appreciated the practical tools and explanation of Michaels approach to social media and blogging.


    0 of 0 people found this review helpful
  •  
    Jay 03-18-13
    Jay 03-18-13 Member Since 2012
    ratings
    REVIEWS
    4
    1
    Overall
    Performance
    Story
    "Golden nuggets sprinkled throughout"
    What made the experience of listening to Platform the most enjoyable?

    Michael Hyatt does a great job of breaking down into logical, sequential steps, exactly what it takes to develop and maintain an effective platform. There is so much valuable information in this book!


    What did you like best about this story?

    Read by the author. Captivates your attention.


    Have you listened to any of Michael Hyatt’s other performances before? How does this one compare?

    No. This was my first listen.


    Was there a moment in the book that particularly moved you?

    The book itself is not a novel, so doesn't really "move you" per se.... That said, it does a great job at fulfilling the intended purpose of informing readers how to develop their own platform effectively.


    Any additional comments?

    I've purchased the hard copy book as well so I can sift through all of this valuable information over time and continue to use it as a reference for developing my own platform. Great book!

    0 of 0 people found this review helpful
  •  
    Cristobal ROUND ROCK, TX, United States 03-11-13
    Cristobal ROUND ROCK, TX, United States 03-11-13 Member Since 2013
    ratings
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    1
    1
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    "Great Resource"
    Would you listen to Platform again? Why?

    I might listen to it again. Great content with many practical and tangible points to guide your platform development. Some parts on the design and social media usage are too basic for many, but I'm sure it will help real beginners.


    What other book might you compare Platform to and why?

    Crush It - Gary Vaynerchuck beacuse it inspires you to create better work.


    What about Michael Hyatt’s performance did you like?

    He understood what he was saying since he wrote it.


    If you were to make a film of this book, what would be the tag line be?

    How to develop a platform.


    0 of 0 people found this review helpful
  •  
    David Visalia, CA, United States 02-23-13
    David Visalia, CA, United States 02-23-13 Member Since 2012
    HELPFUL VOTES
    10
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    "Good Course to Review the Basics"
    What did you love best about Platform?

    It moved along great and Micheal is a great reader. Clear and articulate made it easy to listen to.


    Was this a book you wanted to listen to all in one sitting?

    No, I had to break it up in order to stay engaged. While the reading of it was great and it moved along great, the information was tedious and became just a lot of information. I would have to stop and give myself a break to be engaged again.


    Any additional comments?

    The information was good, but not real informative. It was however a great refresher and motivator to get back to doing things that you've let slip.

    0 of 0 people found this review helpful
  •  
    Jerry TEMECULA, CA, United States 02-11-13
    Jerry TEMECULA, CA, United States 02-11-13 Member Since 2012
    ratings
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    7
    2
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    "Good but, LONG!!!"
    Is there anything you would change about this book?

    It needs more interaction. It a boring audio but. I did buy the book. it has great instructions and insides. But its just that, an instruction book. So as an audio book...I don't recommend it. As a book, its a must have to build your platform....


    What do you think your next listen will be?

    Tom Hopkins the art of selling anything.


    Did the narration match the pace of the story?

    Yes.


    If this book were a movie would you go see it?

    NO


    Any additional comments?

    Don't take this wrong, the book is good. The audio book does not work for me.

    0 of 0 people found this review helpful
  •  
    Ferdi B Brooklyn, NY 11-12-12
    Ferdi B Brooklyn, NY 11-12-12 Member Since 2012

    Social and Profit are keywords in my life! How to combine the two is what gets me going every day. Husband of the most adorable, father of 3

    ratings
    REVIEWS
    10
    1
    Overall
    Performance
    Story
    "Great nuggets - each directly applicable"
    Where does Platform rank among all the audiobooks you’ve listened to so far?

    Platform is in the top 3 books of 'how-to' books, concerning Social Media, blogging and over-all self-publishing advise


    What did you like best about this story?

    Each chapter gives great tips on how to improve the channel to your tribe


    Any additional comments?

    The book gives every person serious about building a channel to his tribe GREAT tips - from the started to the pro.

    Smart thing with this book: in two years you can re-write and make it all relevant again. I would buy it in a heart-beat.

    0 of 0 people found this review helpful
  •  
    Gerardo Austin, TX, United States 09-04-12
    Gerardo Austin, TX, United States 09-04-12 Member Since 2011

    Businessman, Technologist, Marketer. Loves to learn and enjoys books. Mostly nonfiction plus historic novels.

    HELPFUL VOTES
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    "A guide to set up your thought leadership blog"

    This is a good book, don't get me wrong, but it did not deliver what i was expecting. Maybe I read the description wrong, I was hoping for Michael Hyatt to provide a guide on how to become a thought leader and how to get noticed. The book focuses on the tactics of setting up a blog, how to promote your books, how to do guest posts. All of this is useful information, delivered in an effective way with lots of examples and I did get an idea or two from the book. But it left me wanting to know about how to build the knowledge, the ideas, the though leadership that is the foundation. You can set up the best blog and have the best promotional program, but if your content sucks, you will suck too. There is no magic bullet, of course, but at least he could have offered ideas or, what I was expecting, a framework about how to organize your ideas and thoughts into ways that make them easier to consume by your audience - how to transform a lot of little good ideas and good thoughts into a thought leadership PLATFORM.

    Conclusion, could be a good book depending on what you need.

    0 of 0 people found this review helpful
  •  
    JB 08-05-12
    JB 08-05-12 Member Since 2011
    HELPFUL VOTES
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    "For beginners only."

    Perhaps this is because I am not a beginner at running a business online, but this all seemed very basic to me.

    0 of 0 people found this review helpful
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