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Platform: Get Noticed in a Noisy World | [Michael Hyatt]

Platform: Get Noticed in a Noisy World

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.

The book includes:

  • Proven strategies,
  • Easy-to-replicate formulas, and
  • Practical tips.

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.

©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.

What Members Say

Average Customer Rating

4.3 (300 )
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  •  
    Amazon Customer 06-18-15 Member Since 2015
    ratings
    REVIEWS
    2
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    Performance
    Story
    "A must read!"
    Is there anything you would change about this book?

    not at all


    What was your reaction to the ending? (No spoilers please!)

    i must read it again


    What three words best describe Michael Hyatt’s voice?

    Pleasant, honest, clear


    Could you see Platform being made into a movie or a TV series? Who should the stars be?

    A movie yes! Actor: Michael Hyatt. 😇


    Any additional comments?

    A must for anyone wanting to start an online platform

    0 of 0 people found this review helpful
  •  
    C.T.L. 06-15-15
    C.T.L. 06-15-15
    ratings
    REVIEWS
    1
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    Story
    "Reference Work for Digital Promotion"
    What did you love best about Platform?

    It is both an introduction to promotional utility in the digital world, and an encyclopedia of the tools of the trade.


    Would you recommend Platform to your friends? Why or why not?

    Yes. I am recommending it to many who need to begin or enhance the creation of an effective platform for a variety of projects.


    What does Michael Hyatt bring to the story that you wouldn’t experience if you just read the book?

    Having lived it, his enthusiasm for the wide world of digital promotion is infectious.


    Any additional comments?

    Coming from the publishing world, the usefulness of his perspective is a perfect fit for my needs.

    0 of 0 people found this review helpful
  •  
    Wayne U. 06-03-15
    Wayne U. 06-03-15 Member Since 2014
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    10
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    "A good "how to" guide"

    Very helpful material and can serve as a good reference guide (I plan to get the print edition for this). The pace of reading is a little fast. Pauses between chapters and section headings would be helpful.

    0 of 0 people found this review helpful
  •  
    Troy A. Brown Stafford, VA United States 06-03-15
    Troy A. Brown Stafford, VA United States 06-03-15 Member Since 2013
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    3
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    "This book delivers on the WOW factor!!"

    If you're looking for a book that delivers the WOW factor, you've found it! I ordered a hardcover book too!

    0 of 0 people found this review helpful
  •  
    Anthony Loyd Racine, WI 05-28-15
    Anthony Loyd Racine, WI 05-28-15 Listener Since 2006

    Tony Loyd

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    "Leading by positive example"

    I purchased Platform on both Kindle and Audible. I am glad that I did. The book is so jam-packed with lists and practical advice, I will return to it as a resource again and again. If you want to learn more, I suggest that you read Michael's blog, listen to his podcast, This is Your Life and consider signing up for Platform University.

    0 of 0 people found this review helpful
  •  
    Karen Ancaster, ON, Canada 04-14-15
    Karen Ancaster, ON, Canada 04-14-15 Member Since 2011
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    "Excellent MUST read to establish online presence"

    It surpassed my expectations.
    Clear and precise guidelines for helping newbies establish a noticeable and professional online presence.
    Mr Hyatt walks you step by step giving you examples and resources that help give the overall picture of what has made his blog and online presence a success.

    0 of 0 people found this review helpful
  •  
    Karen 03-07-15
    Karen 03-07-15 Member Since 2014
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    "The perfect practical guide to building YOU"

    I love how practical and tactical Michael makes the process of building a platform for sharing yourself with the world. Everyone has a unique voice and this just makes it comfortable to dig in, do the work, and share. Loved it so much, I finished listening and immediately bought the book so I had the lists and tasks in a tangible format. It sits on my desk and I make sure and do 1 thing a day to build and fortify my platform. Thank you Michael!

    0 of 0 people found this review helpful
  •  
    Michelle 01-29-15
    Michelle 01-29-15
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    "Great Resource Book!"

    This book exceeded my expectations! There was so much valuable and useful information that can be implemented right away! I wasn't prepared to have so much great content delivered in one book. Now I have to go back and listen to this again, only next time I will need a big notebook and pen. I will surely refer back to this book many times again!

    0 of 0 people found this review helpful
  •  
    Vince Marietta, GA, United States 01-14-15
    Vince Marietta, GA, United States 01-14-15 Member Since 2011
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    "Excellent!"

    I am in shock with the abundance of useful information that Michael Hyatt freely shares in this book. He is extremely generous with his knowledge and his experience. Anyone looking to build a personal brand or platform must read this book. Outstanding!

    0 of 0 people found this review helpful
  •  
    Sanjay 08-24-14
    Sanjay 08-24-14
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    "Lots of lessons"
    Would you consider the audio edition of Platform to be better than the print version?

    Well worth the read or listen as the book has many great hints for those wanting to know about platforms.


    What did you like best about this story?

    Informative


    What does Michael Hyatt bring to the story that you wouldn’t experience if you just read the book?

    Up tempo read. Enjoyed it.


    Was there a moment in the book that particularly moved you?

    Not really It was just full of useful information and educational.


    0 of 0 people found this review helpful

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