In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.
©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.
not at all
i must read it again
Pleasant, honest, clear
A movie yes! Actor: Michael Hyatt. 😇
A must for anyone wanting to start an online platform
It is both an introduction to promotional utility in the digital world, and an encyclopedia of the tools of the trade.
Yes. I am recommending it to many who need to begin or enhance the creation of an effective platform for a variety of projects.
Having lived it, his enthusiasm for the wide world of digital promotion is infectious.
Coming from the publishing world, the usefulness of his perspective is a perfect fit for my needs.
Very helpful material and can serve as a good reference guide (I plan to get the print edition for this). The pace of reading is a little fast. Pauses between chapters and section headings would be helpful.
If you're looking for a book that delivers the WOW factor, you've found it! I ordered a hardcover book too!
I purchased Platform on both Kindle and Audible. I am glad that I did. The book is so jam-packed with lists and practical advice, I will return to it as a resource again and again. If you want to learn more, I suggest that you read Michael's blog, listen to his podcast, This is Your Life and consider signing up for Platform University.
It surpassed my expectations.
Clear and precise guidelines for helping newbies establish a noticeable and professional online presence.
Mr Hyatt walks you step by step giving you examples and resources that help give the overall picture of what has made his blog and online presence a success.
I love how practical and tactical Michael makes the process of building a platform for sharing yourself with the world. Everyone has a unique voice and this just makes it comfortable to dig in, do the work, and share. Loved it so much, I finished listening and immediately bought the book so I had the lists and tasks in a tangible format. It sits on my desk and I make sure and do 1 thing a day to build and fortify my platform. Thank you Michael!
This book exceeded my expectations! There was so much valuable and useful information that can be implemented right away! I wasn't prepared to have so much great content delivered in one book. Now I have to go back and listen to this again, only next time I will need a big notebook and pen. I will surely refer back to this book many times again!
I am in shock with the abundance of useful information that Michael Hyatt freely shares in this book. He is extremely generous with his knowledge and his experience. Anyone looking to build a personal brand or platform must read this book. Outstanding!
Well worth the read or listen as the book has many great hints for those wanting to know about platforms.
Up tempo read. Enjoyed it.
Not really It was just full of useful information and educational.
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