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Platform Audiobook

Platform: Get Noticed in a Noisy World

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
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Publisher's Summary

In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.

To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.

Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.

In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.

The book includes:

  • Proven strategies,
  • Easy-to-replicate formulas, and
  • Practical tips.

Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.

©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.

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What Members Say

Average Customer Rating

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Performance
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  •  
    Gary L Rau 04-04-16
    Gary L Rau 04-04-16 Member Since 2015
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    "MH is the Expert"

    Book is a good overview of the platform concept created by the author. Demonstrates the richness of the concept. More than a year of podcast material, all in one place and integrated nicely. Michael Hyatt never fails to add value.

    0 of 0 people found this review helpful
  •  
    ScottMurrish 04-04-16 Member Since 2014
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    "Top-shelf tools for excellence!"

    I have already begun implementing the material from this book to create a platform for my nonprofit organization.

    Outstanding resource!

    0 of 0 people found this review helpful
  •  
    Croix Sather 03-24-16 Member Since 2016

    Dream Big Act Big Author. Dream Big Life Planner founder. Run Across America Celebrity. Inspirational Speaker.

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    "Good for a beginner"

    This is a good overview for someone new into building a "platform" or a following of fans. Comprehensive overview. But not a lot of depth.

    0 of 0 people found this review helpful
  •  
    Jim Calgary, AB, Canada 03-14-16
    Jim Calgary, AB, Canada 03-14-16
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    "Platform to Stand On"

    Enjoyed learning so much. thank you so much making a big issue so simple to learn!

    0 of 0 people found this review helpful
  •  
    Julius 03-14-16
    Julius 03-14-16 Member Since 2014
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    "Loved it☺"

    Very practical tips, I feel like I need to revisit it a couple of times or maybe take notes next time I'm listening to the book. I look forward to taking my children's book series to the next level.
    Thank you Michael!

    0 of 0 people found this review helpful
  •  
    Andyman 03-09-16
    Andyman 03-09-16 Member Since 2015
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    "Incredible"

    This was jam packed with great tips and concepts. It was a quick and easy listen - Michael Hyatt delivered a great performance. Highly recommended for anyone looking to build a brand.

    0 of 0 people found this review helpful
  •  
    Joshua Fischer Manassas, VA, US 02-27-16
    Joshua Fischer Manassas, VA, US 02-27-16 Member Since 2016
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    "Very good advice."
    What made the experience of listening to Platform the most enjoyable?

    The author is the narrator. He's obviously very passionate about helping people build authority in their industry. Because the narrator is the author, I felt that he was talking to me as an individual rather than just reading the book.


    What other book might you compare Platform to and why?

    It is somewhat similar to Content Inc. Also similar to some of Brian Clark's articles/podcasts. If you are familiar with the strategies of content marketing and "media not marketing" then this book might repeat a lot of what you already know.


    Was this a book you wanted to listen to all in one sitting?

    I suppose you could listen in one sitting, but I didn't. It flows really well.


    Any additional comments?

    Overall, it's a good book and I have recommended it to a few colleagues.

    0 of 0 people found this review helpful
  •  
    Michelle 02-21-16
    Michelle 02-21-16 Member Since 2015
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    "amazing "

    i loved the book. so much useful information to get me started and keep me going

    0 of 0 people found this review helpful
  •  
    Dan 02-03-16
    Dan 02-03-16
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    "Best Ever Social Media Reference!"

    Even before I completed Michael's book, I had already referred 2 bloggers to it. When I finished listening to it (Audible) I was certain I would need the actual book. There is just too much to glean from audio book to paper. This is now my #1 social media ref. Book!
    Thank you Mr. Hyatt

    0 of 0 people found this review helpful
  •  
    Rebecca L. White Dublin, OH 01-03-16
    Rebecca L. White Dublin, OH 01-03-16 Member Since 2015
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    4
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    "good overview"

    good overview of the topic. delivery was too fast but good otherwise. suggestions on social media marketing very helpful

    0 of 0 people found this review helpful

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