In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.
©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.
An extremely useful collection of tips for beginner bloggers and anyone who wants to establish a reputation online
Michael Hyatt is fantastic. He instructs with a calm, poised demeanor and pleasant tone. This book is critical to the successful development of my new spreaking/coaching platform and i couldn't be more satisfied with the content!
This book is an excellent resource. Michael Hyatt provides detailed guidance to help anyone with their brand, blog, and social media strategy. This book is a must read. I will refer to it often.
I want to be Michael Hyatt when I grow up!
I discovered Michael on a virtual summit and took copious notes during his presentation. I purchased the audio and kindle versions of Platform but will now also invest in the hardcover edition. (It has earned a spot on my shelf. Prime real estate. It's THAT good.)
His pragmatic advice, outstanding experience and incredible generosity pack this book so densely that I've begun to immediately read it again!
"What single brave decision do I need to make today?" --Michael Hyatt
Today, I start.
Incredible. Too many words to express the gratitude I have for @michaelhyatt writing this book. If you are an entrepreneur, a creative, this book is a MUST HAVE.
Dream Big Act Big Author. Dream Big Life Planner founder. Run Across America Celebrity. Inspirational Speaker.
This is a good overview for someone new into building a "platform" or a following of fans. Comprehensive overview. But not a lot of depth.
Very practical tips, I feel like I need to revisit it a couple of times or maybe take notes next time I'm listening to the book. I look forward to taking my children's book series to the next level.
Thank you Michael!
This was jam packed with great tips and concepts. It was a quick and easy listen - Michael Hyatt delivered a great performance. Highly recommended for anyone looking to build a brand.
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