In Platform, Michael Hyatt, one of the top business bloggers in the world, provides down-to-earth guidance for building and expanding a powerful platform.
To be successful in the market today, you must possess two strategic assets: a compelling product and a meaningful platform. In this step-by-step guide, Michael Hyatt, former CEO and current Chairman of Thomas Nelson Publishers, takes readers behind the scenes, into the new world of social media success. He shows you what best-selling authors, public speakers, entrepreneurs, musicians, and other creative minds are doing differently to win customers in today’s crowded marketplace.
Hyatt speaks from experience. He writes one of the top 800 blogs in the world and has more than 100,000 followers on Twitter. His large and growing platform serves as the foundation for his successful writing, speaking, and consulting practice.
In Platform, Hyatt will teach readers not only how to extend their influence, but also how to monetize it and build a sustainable career. The key is to build a platform. It has never been easier, less expensive, or more possible than right now.
The book includes:
Social media technologies have changed everything. Now, for the first time in history, non-celebrities can get noticed - and win big! - in an increasingly noisy world.
©2012 Thomas Nelson, Inc. (P)2012 Thomas Nelson, Inc.
A great all around book for knowing how to build brand and how to use social media. Very action oriented which I needed.
I just wrote a book and am getting ready to self-publish. I was intimidated and confused by social media. Now I have a practical tool-kit to help me build my platform with confidence.
Michael breaks down branding in a refreshing way! I learned a lot of new tips and refreshed my current knowledge. A great read (listen) for any small business owner looking to improve and grow their brand.
Book is a good overview of the platform concept created by the author. Demonstrates the richness of the concept. More than a year of podcast material, all in one place and integrated nicely. Michael Hyatt never fails to add value.
Dream Big Act Big Author. Dream Big Life Planner founder. Run Across America Celebrity. Inspirational Speaker.
This is a good overview for someone new into building a "platform" or a following of fans. Comprehensive overview. But not a lot of depth.
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