Media guru and Emmy Award-winning correspondent Bill McGowan - coach to some of the biggest names in business and entertainment, including Eli Manning, Kelly Clarkson, Jack Welch, Thomas Keller, and Kenneth Cole - teaches you how to get your message across and get what you want with pitch-perfect communication. He is also a trusted advisor in the C-suites of tech companies like Facebook, Spotify, AirBnB, Dropbox, and Salesforce.com.
Saying the right thing the right way can make the difference between sealing the deal or losing the account, getting a promotion, or getting a pink slip. It's essential to be pitch perfect - to get the right message across to the right person at the right time. In Pitch Perfect, Bill McGowan shows you how to craft the right message and deliver it using the right language - both verbal and nonverbal.
Pitch Perfect teaches you how to overcome common communication pitfalls using McGowan's simple Principles of Persuasion, which are highly effective and easy to learn, implement, and master. With Pitch Perfect you can harness the power of persuasion and have people not only listening closely to your every word but also remembering you long after you've left the room.
©2014 Bill McGowan (P)2014 HarperCollins Publishers
Amazing stories and amazing presentation are more than sufficient to portray and sell better than average content.
I picked up this audiobook in hopes of improving my public communication skills. While there were several great pointers throughout the book, I can't help drifting away while listening.
The author/narrator's presentation of stories were not well defined from the rest of the book's content. It can be difficult to know if the author is presenting a story or giving advice as part of its book.
The greatest flaw, however, is a mistake Bill himself mentioned in his book. The invention of terms/words. All of the seven principles mean nothing if you have not read/heard the entire book. They serve no purpose at all and would be forgettable, especially in an audio form when the reader have no convenient means to flip back the pages to recall what was mentioned about the principles.
After about halfway through the book, I had to force myself to listen till the end as I do recognise great material Bill McGowan presented in his book. But these material were so buried that it takes conscious effort to find them.
All in all, while I did learn from the book, the audio book is a disappointment, but it might be just slightly better if I had the print version. A rewording of the 7 principles will help the book tremendously.
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