Today's technology-driven media landscape offers emerging artists an overwhelming array of options to help promote and distribute their work. Richard Allen's spirited performance of Brainard Carey's illuminating work is an essential listen to anyone interested in taking a DIY approach to showcasing their art.
Rife with real-life examples of artists who have succeeded on their own terms, Allen's warm, engaging voice guides the listener through the roadmap Carey creates for navigating this sprawling and fragmented digital terrain.
In this practical and lively guide, Whitney Biennial - featured artist and career coach Brainard Carey will teach you about opportunities that you didn’t even know existed!
This book is like a language course that is meant to enhance your ability to communicate your art and creative ideas to the world. In the new millennium, artists must create new models for exhibitions and sales. They must also be aware of new modes of communication, from social networking to the latest mobile phone apps. How we share visual information is radically shifting, and artists can benefit from all of these new tools. In this hyper-competitive world, the latest software and hardware, as it applies to creativity and promotion, is part of a language you must be conversant in. This book works as a course (downloadable syllabus available) and as a companion volume to Carey’s recent book, Making It in the Art World.
©2012 Brainard Carey (P)2013 Audible, Inc.
I did not like the narrator he had a boring monotone voice and read quite slow. I was able to speed up the playback so it wasn't so bad.
If you are an artist or want to know how to sell your artwork online, this book is worth the listen.
The book is quite detailed. The beginning of the book is an introduction of Facebook and Twitter, which might bore most listeners, however the author does mention to skip those chapters if you are familiar with them.
As a whole, I think the book is good and offers listeners a broad spectrum of advice on how to build a following online and sell your artwork.
Carey mostly emphasizes the important of social media and how to use it to build a following for your art. I believe he is spot on in terms of developing a brand for yourself.
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