The Book Direct Playbook

By: Mark Simpson

Narrated by: Mark Simpson

Length: 4 hrs and 9 mins

Publisher's summary

Get direct bookings for your short-term rental properties using powerful insights from one of the top 20 most influential people in the vacation rental industry - keep reading!

Are you a rental property owner who can seem to get direct booking without relying on big-name platforms?

Are you tired of giving up a hefty percentage of your earnings to these said platforms?

Are you looking for a way to boost your direct bookings and get the full-sum profits you deserve?

You’re not alone.

When Mark Simpson - renowned author, award-winning mentor, and proud Boostly founder - was tasked to take his family’s short-stay accommodation business online, he was quite grateful for websites like Booking Holidays, Expedia Group, and Airbnb.

But when he realized that business owners are just a number to them, he learned to pivot...and his family's business thrived.

In The Book Direct Playbook, Mark poured all his experience, learnings, insights, and the odd soccer reference to help property owners around the world finally regain control and turn their business into the champion of direct bookings.

Using this powerful guide, you will:

• Find and attract your ideal guest using a step-by-step, targeted approach to creating a customer avatar, identifying your ideal guest, and scoring big with every single one
• Structure your business and implement the best systems, including optimized mobile-friendly websites, customer management systems, and lead-generation tools
• Learn Mark’s secret sauce to leveraging social media, with insights from his company Boostly - a recipient of the Best Use of Social Media 2020 award at The Shortyz
• Deep dive into the easiest ways that business owners like you can convert an online travel agency booking into a direct one
• And so much more!

©2022 Book Printing UK (P)2022 Book Printing UK

Mark makes a million great points

Mark, it’s great to hear you walk through step by step how to get away from reliance on the OTA giants. I will be putting all of this into practice with your help!

Great read if you want direct bookings

I haven't been through the entire book, but I have already gained some much value. I highly recommend this book to anyone who has a short term rental business and is interested in reducing their reliance on the OTAs.

Great audiobook!

I will be implementing all the strategies. Thank you for making them simple and easy to follow.

Easy listen with effective tips

It was a lot of information that will require review, notes, etc. Definitely appreciate the numerous freebies available on the website. Very practical tips that I look forward to implementing.

Mark is a Marketing genius

This book is amazing and completely changed my perspective on the how to market my property!

Priceless Knowledge

This book is a game changer. Very excited to implement all of the great new knowledge & principles!

Enlightening

This book opened my eyes to the Money left on the table! For the Online booking agents 🚀🚀🚀

Actionable!

I liked the format of this book. It was easy to take action after each chapter.

Stellar Guide for Short Term Rental Operators

Mark Simpson did an excellent job walking us step by step to direct booking in his own voice. I like how well the book is laid out with actionable steps in each section and where you can go from front to back or just start where you need to and still get amazing value to move your business from an online travel platform to your own website.

STR in Progress

This book was great! There were lots of great insider tips as a 1-time STR Host and have been in the internet marketing space for some time, I still picked up new strategies as well as was rekindled in methods if either learned or used before, but Mark showed me how to apply them in the STR space. The nuances he proposed were significant and I plan to implement them! Definitely a book for those who want to take their STR to the next level!