We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
Call anytime(888) 283-5051
 >   > 
Magical Worlds of the Wizard of Ads | [Roy H. Williams]

Magical Worlds of the Wizard of Ads

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion.
Regular Price:$13.96
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

Wizard of Ads books have become known for their unique blend of principle, practicality, and lore. Now here's the third book in the series, with yet more sage guidance and dozens of fascinating true stories. Drawing on the teachings of his renowned Academy, the Wizard shares his unique perspectives on the roles neuroscience, chaos theory, poetry, and art play in the field of human persuasion. His practical guidance will show you:

  • How the right and left hemispheres of the brain process information differently and how to sneak past the rational left brain to deliver messages to the more open right brain

  • How to access long-term memory to powerfully brand your company, product, or service and avoid the one fatal error that can cost you mountains of advertising money

  • How to achieve quick sales miracles with advertising hype and why you should avoid doing so at all costs

  • How to create your own gravity well that gently draws customers in and gradually persuades them to commit

    ©2001 Roy H. Williams; (P)2001 Roy H. Williams

  • What Members Say

    Average Customer Rating

    3.5 (14 )
    5 star
     (6)
    4 star
     (3)
    3 star
     (1)
    2 star
     (0)
    1 star
     (4)
    Overall
    3.0 (1 )
    5 star
     (0)
    4 star
     (0)
    3 star
     (1)
    2 star
     (0)
    1 star
     (0)
    Story
    0 (0 )
    5 star
     (0)
    4 star
     (0)
    3 star
     (0)
    2 star
     (0)
    1 star
     (0)
    Performance
    Sort by:
    •  
      Sterling Okura Salt Lake City 05-28-10
      Sterling Okura Salt Lake City 05-28-10 Member Since 2007
      HELPFUL VOTES
      125
      ratings
      REVIEWS
      12
      5
      FOLLOWERS
      FOLLOWING
      0
      0
      Overall
      "Not About Advertising"

      This is a self development book similar to "The Secret" or "Chicken Soup For The Soul".

      Although the content was nice, it was NOT what I paid for.

      The description promised powerful branding through long term memory, errors in advertising that cost mountains of money, quick sales miracles without advertising hype,and a gravity well that gently draws customers in.

      I couldn't find any of these tips in the content. There were lots of stories, but no concrete examples of these promised tips.

      First time after several dozen Audible purchases that I wish I could get my credit back.

      0 of 0 people found this review helpful
    •  
      Matthew Middleburg, FL, USA 11-03-09
      Matthew Middleburg, FL, USA 11-03-09
      ratings
      REVIEWS
      6
      1
      Overall
      "Good"

      The majority of the book/audio was fast speech. The author tried to slow down important points after talking very, very fast for several paragraphs/10-15 minutes. It was full of useful business information backed by scientific research. However, it was slow to start, full in the middle, and ran on and on towards the last couple of hours/chapters about what some could even debate: if the content was even relative to the book/business. It was a good pick overall.

      0 of 0 people found this review helpful
    • Showing: 1-2 of 2 results
    Sort by:
    • Mrs
      Bracknell, United Kingdom
      4/12/13
      Overall
      "Clever thinking, almost magical"

      This audio book is packed with ways to look at how best to use words in a persuasive way. How to reach your readers psyche and make the words stick in their minds. If you have writers block and need to creatively expand your mind and understanding of how our minds work this is a great book. It’s easy to understand the only problem for me was the content does jump about a bit

      0 of 0 people found this review helpful
    • Showing: 1-1 of 1 results

      There are no listener reviews for this title yet.

    Report Inappropriate Content

    If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

    CANCEL

    Thank You

    Your report has been received. It will be reviewed by Audible and we will take appropriate action.