©2001 Roy H. Williams; (P)2001 Roy H. Williams
This is a self development book similar to "The Secret" or "Chicken Soup For The Soul".
Although the content was nice, it was NOT what I paid for.
The description promised powerful branding through long term memory, errors in advertising that cost mountains of money, quick sales miracles without advertising hype,and a gravity well that gently draws customers in.
I couldn't find any of these tips in the content. There were lots of stories, but no concrete examples of these promised tips.
First time after several dozen Audible purchases that I wish I could get my credit back.
The majority of the book/audio was fast speech. The author tried to slow down important points after talking very, very fast for several paragraphs/10-15 minutes. It was full of useful business information backed by scientific research. However, it was slow to start, full in the middle, and ran on and on towards the last couple of hours/chapters about what some could even debate: if the content was even relative to the book/business. It was a good pick overall.
"Clever thinking, almost magical"
This audio book is packed with ways to look at how best to use words in a persuasive way. How to reach your readers psyche and make the words stick in their minds. If you have writers block and need to creatively expand your mind and understanding of how our minds work this is a great book. It’s easy to understand the only problem for me was the content does jump about a bit
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