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Insanely Simple: The Obsession that Drives Apple's Success | [Ken Segall]

Insanely Simple: The Obsession that Drives Apple's Success

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011. Thanks to Steve Jobs’s uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers.
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Publisher's Summary

To Steve Jobs, Simplicity was a religion. It was also a weapon.

Simplicity isn’t just a design principle at Apple - it’s a value that permeates every level of the organization. The obsession with Simplicity is what separates Apple from other technology companies. It’s what helped Apple recover from near death in 1997 to become the most valuable company on Earth in 2011.

Thanks to Steve Jobs’ uncompromising ways, you can see Simplicity in everything Apple does: the way it’s structured, the way it innovates, and the way it speaks to its customers. It’s by crushing the forces of Complexity that the company remains on its stellar trajectory.

As ad agency creative director, Ken Segall played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Segall has a unique perspective, given his years of experience creating campaigns for other iconic tech companies, including IBM, Intel, and Dell. It was the stark contrast of Apple’s ways that made Segall appreciate the power of Simplicity - and inspired him to help others benefit from it.

©2012 Ken Segall (P)2012 Random House Audio

What Members Say

Average Customer Rating

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Performance
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  •  
    Stefan Johanneshov, Sweden 05-28-12
    Stefan Johanneshov, Sweden 05-28-12
    HELPFUL VOTES
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    "The inner workings of Apple revealed"
    Would you listen to Insanely Simple again? Why?

    This book reveals the inner workings of Apple like no other book I've come across and it can be really useful for your own business. Ken Segall gives lots of hands on tips and references that are well worth a relisten and summarize the most important aspects again in the end of the book. Learn how to avoid the traps of complexity and how to gain from the power of simplicity.


    3 of 3 people found this review helpful
  •  
    M. Southakakoumar Washington, DC 06-16-12
    M. Southakakoumar Washington, DC 06-16-12 Member Since 2012
    HELPFUL VOTES
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    Story
    "Interesting if You're a Fan of Apple"
    Would you try another book from Ken Segall and/or Ken Segall?

    Its hard to say. While I liked the content of the book, Ken Segall spends way too much time explaining and reminding us of:
    1. Proximity to Steve Jobs
    2. How long he worked with Steve Jobs
    3. Basking in the after-glow of Steve Jobs

    The intro and Chapter 1 was enough, we get it. Now get on with the actual "meat" of the book.


    What was the most interesting aspect of this story? The least interesting?

    Insight into the Steve Job's mentality and the war stories of those who worked/lived with his "genius." The least interesting was the amount of time the author spent repeating how long and intimately he worked with Steve Jobs.


    2 of 2 people found this review helpful
  •  
    A. Yoshida Pasadena, CA USA 07-12-13
    A. Yoshida Pasadena, CA USA 07-12-13 Member Since 2013
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    "An inspiration to be simple"
    What about Ken Segall’s performance did you like?

    The voice wasn't as smooth as a professional reader in some parts, but it was okay.


    Was there a moment in the book that particularly moved you?

    The author worked with Steve Jobs for over a decade on marketing campaigns, so he has had a lot of interactions with him. The book illustrates how Steve Jobs was able to push people to create simply elegant products. He didn't waste his time in dressing up how to say or do something to avoid hurting someone's feelings. He had laser focus on simplicity and quality. While it's not the most comforting situation to be the recipient of Job's tirade, at the end it usually lead to a superior product.


    1 of 1 people found this review helpful
  •  
    Matt Rosemount, MN, United States 02-24-13
    Matt Rosemount, MN, United States 02-24-13
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    "Very Well Done"

    This was a great follow up to listening to Steve Jobs by Walter Isaacson. It seemed to get into a specific component of the Steve Jobs story and add to it in a way that was compelling and different.

    1 of 1 people found this review helpful
  •  
    Nilakantheswar Gurgaon, India 12-18-12
    Nilakantheswar Gurgaon, India 12-18-12
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    "Importance of simplicity in life & business"
    What did you love best about Insanely Simple?

    The examples & stories of Ken Segall's interaction & decision making in Apple.


    What did you like best about this story?

    How much impact "Simplicity" has in every day working and how 'Simple' is is also a difficult objective to achieve. Once achieved, 'simple' can do wonders to life, customers and business


    What about Ken Segall’s performance did you like?

    The narration of stories & live examples


    If you were to make a film of this book, what would be the tag line be?

    Passion for simplicity


    Any additional comments?

    This book is wonderful essay on the vision and product portfolio of Apple based on "simplicity". Probably, this is the greatest secret behind Apple's great success in business and peoples' great satisfaction on Apple products. I was surely able to relate the simplicity in my iPhone as i listened to the audio. Unfortunately, I find iTunes is not so simple to use. Three features in iPhone that I felt missed in iPhone was: (i) Reply to all attendees of a meeting from the calendar meeting request (ii) Saving specific SMSes and emails permanently in iPhone (iii) iPhone as a tourch light application

    1 of 1 people found this review helpful
  •  
    Martin MiamiTrinidad And Tobago 06-08-12
    Martin MiamiTrinidad And Tobago 06-08-12 Member Since 2009
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    "Insanely Excellent"
    What made the experience of listening to Insanely Simple the most enjoyable?

    Narration by the author.


    What was one of the most memorable moments of Insanely Simple?

    Too many to list - excellent book whether you're an Apple fan or not.


    Did the narration match the pace of the story?

    Yes


    1 of 1 people found this review helpful
  •  
    Ken Makita Malaysia 04-11-14
    Ken Makita Malaysia 04-11-14 Member Since 2013

    When in doubt: do it yourself.

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    "Simple Is Good"
    What made the experience of listening to Insanely Simple the most enjoyable?

    Stories about Steve Jobs and Apple


    What other book might you compare Insanely Simple to and why?

    Walter Isaacson's book on Steve Jobs. Insanely Simple is a good supplement to it, a more detailed take on Steve's decision making.


    What does Ken Segall bring to the story that you wouldn’t experience if you just read the book?

    The confidence in narration. Probably because he's narrating a life he lived and wrote.


    Was there a moment in the book that particularly moved you?

    Here's To The Crazy Ones.


    Any additional comments?

    Good stories on management and business strategy. Give this a try even if you despite Apple for whatever reason. This could be the Insanely Simple reason to change your mind.

    0 of 0 people found this review helpful
  •  
    Matt Racine, WI, United States 03-15-14
    Matt Racine, WI, United States 03-15-14 Member Since 2010
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    Story
    "Remember that South Park episode with the Prius.."
    Any additional comments?

    This guy is really really full of him self but... he did have some good thoughts. If you have an extra credit to burn its worth it.

    0 of 0 people found this review helpful
  •  
    Timothy FORT MYERS, FL, United States 09-24-13
    Timothy FORT MYERS, FL, United States 09-24-13 Member Since 2011
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    "CEO, Engineer, or marketing person you need this."
    Would you recommend this audiobook to a friend? If so, why?

    This book can show anyone in business how to use the 'simple stick'


    What did you like best about this story?

    Things are too complicated. Simple is better, but simple is HARD. This book has a lot of great examples on not only how but most importantly WHY.


    Any additional comments?

    If you are in business or just want to learn how to simplify life, this one is for you. Yes it's about Steve Jobs and Apple but that is the benchmark to use in how to do things the simple way.

    0 of 0 people found this review helpful
  •  
    Andy Auckland, New Zealand 04-25-13
    Andy Auckland, New Zealand 04-25-13
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    "Better than the reviews I read.."
    What did you love best about Insanely Simple?

    It has some great principles and a great core principle. It also has some interesting stories.


    Who was your favorite character and why?

    Steve Jobs


    Any additional comments?

    Better than the reviews I read - A lot of criticism about mentioning Steve Jobs a lot (which he does) but Apple and Jobs provide such a good example of what he's trying to put across.

    0 of 0 people found this review helpful
  • Showing: 1-10 of 18 results PREVIOUS12NEXT
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  • Dan
    Stalbridge, United Kingdom
    9/13/13
    Overall
    Performance
    Story
    "An obsession with Apple that blurs any story!"
    Would you say that listening to this book was time well-spent? Why or why not?

    Not the best use of time, sounds like someone is cashing in on Steve Jobs success while slating every other tech company.


    Could you see Insanely Simple being made into a movie or a TV series? Who would the stars be?

    NO


    Any additional comments?

    This guy is an apparent Apple fan boy which makes the book very one sided, it's hard to gain any insights while someone is so in love with the subject matter. Any real business insight is blurred.
    I'm not much of an Apple fan but i can respect what it has done and how it did. I would go read/listen to Steve Jobs Autobiography which is a million times better than this book and you will learn something reading that.

    0 of 0 people found this review helpful
  • Matthew
    London, United Kingdom
    8/10/12
    Overall
    "Simply brilliant"

    In the true spirit of the book I can only say this...."Simply brilliant!".

    I've been implementing many of the ideas for a while in my businesses but now realize I need to take 'simplicity' even further.

    0 of 0 people found this review helpful
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