Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social-science research, Influencer shares eight powerful principles for changing behaviors - principles almost anyone can apply to change almost anything.
©2007 Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler; (P)2007 HighBridge Company
Yes! And I'll buy this book!
I like it. Very much like a good lecturer
Some of the most memorable ideas in this book are:
a) If you want to have an innovation adopted by the public, avoid the innovators, and talk to opinion leaders. Innovators are ignored because they are different.
b) People will be persuaded if they believe:
1.- Change is worth it.
2.- Change is doable.
There are six influence strategies: Social, Personal and Structural, and then adding worthiness and doability give you 3 x 2 = 6 strategies.
The narration is good, can be understood at three times normal speed, and I slowed down sometimes to take in all that was being said.
I would recommend this to a friend who's just learning how to influence others. But, if they've read
No, possibly the sub-story of the worms could be made into a movie, and maybe Bruce Willis or Julia Roberts be the scientists that help to develop a way to fight off the worms.
If you really want to be an agent of change without becoming weary of the process, this book provides great insight on how to get it done. You can make a difference!
There is no specific character but the examples are great! The book is well narrated.
This is a very interesting book. Thought provoking even, esp. if you think you are unimportant in your organisation. Gives you a different point of view and a few ideas on how to make a difference albeit at your department or team level.
The narrator sounds a little robotic and could do with more emotion in his voice.
The ideas in this book are too numerous for one sitting unless you happen to have a notepad handy....
The practical ideas combined with real life examples was great! While I'm not working in the extreme situations detailed in the book, the examples clearly show how focusing on vital behaviors makes a huge difference.
The first half of this book is interesting. The writer explains clearly his point of view and the examples fit the narrative, but the second part of the book is boring and repetitive. Also the examples makes no sense sometimes. I recommend just for the first round.
Traveler. Artist. Dreamer.
Yes, it was a good book for people that see something
It is not so much that he could have done better, but rather he has an accent that I cannot quite place and it think that distracted me a bit.
Knowledge is potential power; knowledge put into practice is power.
This is a great book,what is said in this book once you start practicing it, it will change your life for the better,thrust me it will.
Absolutely- I already have! This book hits home with my passions and makes so much sense to me. It does a great job of describing why root behaviors are important and how they might be targeted to ignite positive change. It describes how that positive change can be used on the very things you've been dying to change for years- everything from losing weight and keeping it off, to changing the world in a profound way by eradicating disease or crime.
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