Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social-science research, Influencer shares eight powerful principles for changing behaviors - principles almost anyone can apply to change almost anything.
©2007 Kerry Patterson, Joseph Grenny, David Maxfield, Ron McMillan, and Al Switzler; (P)2007 HighBridge Company
Narrator, structure, content, presentation, all memorable, solid technique, applicable, and worthy of careful study.
Anyone who plans to make a difference -- including experienced change agents -- can benefit from this useful and responsibly researched book.
I really like it when, after I've finished a book, I'm inspired. Much of the material may come across as common sense but I found the value to be in the proposed structure to myriad tools of influence.
The narrator is very good however, for me, his delivery was unintentionally humorous at times. Especially when relating the story of the chocoholic who can't resist the temptations of the chocolate brick. His simultaneously deadpan and melodramatic reading of that passage had me chuckling.
I was driven by the authors' previous title Crucial Confrontation where they give many practical examples and enriches their concept. This book is no exception and I benefited alot from practical examples across the globe given by the well researched authors.
I've been listing to audio books for 19-years and this was the most impactful one of all.
I have loved listening to this audio book as I run. I love the mix between research and application exhibited in the book. This is a book that I will go back and reference in the future for sure!
Fascinating book! The examples and explanations of the principles governing the behavior of large groups of people constantly surprised me. It's almost like Freakonomics, but which much more in-depth and data-driven analysis.
I found the first few chapters really difficult to follow, but once I reach chapter 6 there were more substantive stuff.
I haven't decided yet if I like the way the book is written. It gives you little teasers as it builds its principles. As you continue onto another principle, it gives you a little more of the story. You have to listen to it all pretty much at one time so you don't forget what they were giving you before. Great examples. I highly recommend, especially if you can do the entire listen in a day or two. If you want to be more of an INFLUENCER, then get this and give it a listen; it can change the way you think.
This is highly anecdotal and many of the anecdotes are highly improbable making me highly question the information. A one page summary with bullet points would have sufficed.
Business owner and strategy consultant. Father of 2 young kids. Interested in history, SF&F and understanding the world and people around me
The promise of the book is huge: how to become a master influencer. In the end it is delivered, but not how you might anticipate. Being a very good influencer is not an easy formula, technique or trick, but requires a thorough understanding of all elements that influence (hence the title) human behavior. As the authors declare, there are six vital sources you should all comprehend as to how they affect us, ordered in 3 groups of 2: motivation and ability on a personal level, a group/social level and a structural/systemic level. This provides a broader framework compared to other bestsellers like Drive, Tipping Point, Wisdom of Crowds and so forth. The framework guides you in a logical way to get a full understanding of the elements of influence. A very good listen! Only drawback is the narrator who emphasizes points a bit too frequent, but not to the point it gets annoying.
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