We are currently making improvements to the Audible site. In an effort to enhance the accessibility experience for our customers, we have created a page to more easily navigate the new experience, available at the web address www.audible.com/access.
 >   > 
Groundswell: Winning in a World Transformed by Social Technologies | [Charlene Li, Josh Bernoff]

Groundswell: Winning in a World Transformed by Social Technologies

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat. It's time to see it an opportunity.
Regular Price:$20.99
  • Membership Details:
    • First book free with 30-day trial
    • $14.95/month thereafter for your choice of 1 new book each month
    • Cancel easily anytime
    • Exchange books you don't like
    • All selected books are yours to keep, even if you cancel
  • - or -

Your Likes make Audible better!

'Likes' are shared on Facebook and Audible.com. We use your 'likes' to improve Audible.com for all our listeners.

You can turn off Audible.com sharing from your Account Details page.

OK

Publisher's Summary

A groundswell is sweeping through your customers. Right now, they are writing about your products on blogs and recutting your commercials on YouTube. They're defining you on Wikipedia and ganging up on you in social-networking sites like Facebook. These are all elements of a social phenomenon - the groundswell - that has created a permanent shift in the way the world works. Most companies see it as a threat.

It's time to see it an opportunity.

In Groundswell, two of Forrester Research's top analysts tell listeners how to turn the force of customers connecting to their own advantage. With 25 vivid cases from around the world - from health care to retail to consumer goods to business services - Li and Bernoff show how leading companies are gaining insights, generating revenue, saving money, and energizing their own customers. Whether listeners are in marketing, research, support, sales, development, or even running the whole enterprise, there's targeted advice here for them, backed up with real-world ROI to prove it works.

Groundswell is based on hard consumer data and experience with dozens of companies. The listener will hear how the marketers of Procter & Gamble proved that subtle marketing within a community was four times as effective as television...how Best Buy taps into the intelligence of over a thousand of its employees with its own social network...how Dell has transformed itself by embracing customer insights in nearly every department...and how a South African winery boosted its sales tenfold by tapping into the power of bloggers, YouTube, Facebook, and every other tool in the social technology arsenal.

This trend cannot be ignored. Listeners must learn how to ride the wave. There's no going back.

©Forrester Research; (P)2008 Gildan Media Corp

What Members Say

Average Customer Rating

3.8 (230 )
5 star
 (82)
4 star
 (63)
3 star
 (52)
2 star
 (16)
1 star
 (17)
Overall
3.6 (40 )
5 star
 (11)
4 star
 (13)
3 star
 (7)
2 star
 (5)
1 star
 (4)
Story
3.5 (40 )
5 star
 (11)
4 star
 (10)
3 star
 (10)
2 star
 (5)
1 star
 (4)
Performance
Sort by:
  •  
    Kevin B Warwood 01-27-09 Member Since 2015
    HELPFUL VOTES
    34
    ratings
    REVIEWS
    25
    4
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    "Groundswell"

    A wonderful overview of the ever changing and morphing informo-sphere. The book is an excellent pulling together of methods to take advantage of the internet. I good listen.

    1 of 1 people found this review helpful
  •  
    Philip Rodrigues Singer 06-29-08 Listener Since 2005
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    45
    1
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "I wish all my clients..."

    As a web developer, I wish all my clients would listen to this work. Unlike the vast majority of books about the "net", this one actually "gets it"; it has many useful insights and goes beyond the obvious to provide practical suggestions, and by example, processes to implement them.

    1 of 1 people found this review helpful
  •  
    Rick pleasant grove, UT, USA 07-29-08
    Rick pleasant grove, UT, USA 07-29-08
    HELPFUL VOTES
    9
    ratings
    REVIEWS
    3
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Web Business only"

    When I got this book I was expecting something totally different. Even though it wasnt what I was looking for, I still find myself using the information as I find it interesting.
    My business is a local service company that would not be using the "Groundswell" marketing of web marketing. The description does not fully reveal a true insights of what is in the book.
    If you plan to market your products or business world wide or to at least millions of people, I think you would find what is in this book as very insightful and a good read.
    Make sure you listen to the content with the sample before you purchase

    7 of 13 people found this review helpful
  •  
    Tarik HOUSTON, TX, United States 05-04-15
    Tarik HOUSTON, TX, United States 05-04-15 Member Since 2012
    HELPFUL VOTES
    2
    ratings
    REVIEWS
    19
    9
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "great but"

    the ideas in this book are basic and not that many examples support the main arguments.

    0 of 0 people found this review helpful
  •  
    Ross Quintana Spokane, WA USA 12-25-14
    Ross Quintana Spokane, WA USA 12-25-14 Listener Since 2010
    HELPFUL VOTES
    1
    ratings
    REVIEWS
    17
    8
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    Performance
    Story
    "Great breakdown of social media for business"

    This was my first from these authors and I enjoyed their approach. It is a great introduction to the possibilities of social media integration in business. Foundational information to use if you are thinking of integrating social media or a great way to find new opportunities areas you may have missed.

    0 of 0 people found this review helpful
  •  
    michael 02-10-14
    michael 02-10-14
    HELPFUL VOTES
    12
    ratings
    REVIEWS
    5
    5
    FOLLOWERS
    FOLLOWING
    1
    0
    Overall
    Performance
    Story
    "Very dissapointing"
    What disappointed you about Groundswell?

    The book offered no insights that I did not already know. I found it very frustrating.


    What was most disappointing about Charlene Li and Josh Bernoff ’s story?

    I found this book did not captures the digital reality, rarther it is something I would expect from a research company that learns about the real world through hindsight garnered through consultancy; to address problems that fast moving companies learn through fast, immediate, mistake led action. A book for those of the big corporate past.


    How did the narrator detract from the book?

    Communicated in the manner of a consultatnt, rather than someone who actually lives the reality of the digital moment.


    0 of 0 people found this review helpful
  •  
    W. Heller Seattle, WA USA 08-02-10
    W. Heller Seattle, WA USA 08-02-10 Member Since 2007
    HELPFUL VOTES
    5
    ratings
    REVIEWS
    27
    3
    FOLLOWERS
    FOLLOWING
    0
    0
    Overall
    "Good Introduction to Social Technologies"

    The book presents a fairly simple framework for understanding how social interactions can be understood and leveraged by companies. Most of the book is case studies from real companies and their experiences engaging their customers online. The author's narration is fluid and engaging.

    Audible, the rest of this review is for you. Just downloaded and used your app for the iPhone to listen to this book.

    - I like the wireless downloads.
    - I like the ability to add bookmarks.
    - I like the button free control interface - but would like a better way to advance through a book than just by 30 second increments.

    I don't like that the chapters in the audio book version do not correspond to the chapters in the printed book. I love listening to books, but reading them is more efficient. For some books, I'd like to do both. Trying to go back and forth between the audio and the print version of this book was frustrating because the chapters are different. (In the audio book, several chapters are collapsed into a single chapter)

    Some books like this one contain tables and graphs that are difficult to visual in an audio book. It would be great if you made available an audiobook version that contained or linked to the visual content and if it was integrated into the listening experience. e.g. as the narrator is speak about it, the link to that visual appears on the display.

    0 of 0 people found this review helpful
  •  
    Mirek Lodz, Poland 10-04-09
    Mirek Lodz, Poland 10-04-09 Member Since 2004
    HELPFUL VOTES
    141
    ratings
    REVIEWS
    58
    26
    FOLLOWERS
    FOLLOWING
    3
    0
    Overall
    "A new label for Social Media"

    Forrester Research analysts coined a new term to designate the coordinated effect Web 2.0's social media has on business - A Groundswell.

    The book written by Josh Bernoff and Charlene Li offers very deep and substantial account, illustrated by many case studies, on the fundamental importance of social media for today's business.

    I look at this book from two perspectives. The first one is purely analytical and concrete - here the book gives a lot of data, statistics, charts and illustrations. It is really as a kind of handbook on social media. It offers many interesting case studies, including social media adventures of companies like Lego, Dell, GM, Salesforce - to name a few...

    The another perspective is rather reflective. Ten years ago, ClueTrain Manifesto almost predicted this swell called Social Media. Well, for ClueTrain authors the swell was already there.
    In some sense, as with many far-reaching predictions - we wait much longer than initially anticipated. Today, it is Groundswell - the book, that fullfils, or , rather, describes the fulfillment of Cluetrain Manifesto.

    I hope, the term, coined by Forrester analysts will survive as a very good label of the entire social media revolution and its meaning for business.

    0 of 0 people found this review helpful
  • Showing: 11-18 of 18 results PREVIOUS12NEXT

    There are no listener reviews for this title yet.

Report Inappropriate Content

If you find this review inappropriate and think it should be removed from our site, let us know. This report will be reviewed by Audible and we will take appropriate action.

Cancel

Thank You

Your report has been received. It will be reviewed by Audible and we will take appropriate action.