Radical generosity is the against-the-grain secret weapon of real influencers, and it will allow you to boost referrals, retention rates, and ROI like few other strategies.
But be warned, gifts with strings attached backfire. There is a right, and wrong, way to give.
John Ruhlin has gifted on behalf of everyone from Forbes Magazine to the Fortune 500, and his tactics lead to appreciative responses and wide-open check books.
Through poignant personal stories and data-backed evidence, Ruhlin breaks down how anyone - from mail clerk to managing director - can master the magic of Giftology with these and more:
Give wholeheartedly to Giftology and reap the rewards of an expanding business and fruitful relationships, professional and personal alike.
©2016 John Ruhlin (P)2016 Podium Publishing
This book helped me to think harder about gifting and the positive byproducts associated with giving a quality gift, but it felt like mostly a promotion for his company.
I would have liked to have seen different and more gift examples... in the whole book he only mentions about 10 gifts that he and his partners have used. Also, the continual mention of bonus info if I go to his site and download the resources felt manipulative.... i bought the damn book so give me the info without jumping through hoops.
I like the idea, but overall it was lacking actionable steps and resources to make the process of "giftology" easy to implement.
I do not recommend this book.
I would have never thought that I could afford to gift in my business sunce I am just starting out. This book gave me some very good ideas how even with the smallest budget you can gift.
I was expecting a lot more of the science behind gifting, (after all, the title is gift-ology), but instead the author is pitching his religion and his services far too often, and shares very little information about the research and strategies behind effective gifting.
I really enjoyed the stories that John shared and gift ideas. He presents a new way to think about gifting and optimizing the budget that you have to create the greatest impact with lasting relationships.
One critique: I wanted to hear more stories from how he helped clients. I felt the book was a bit too short. He does give a lot of bonuses but for me this wasn't a fully complete book from what I was expecting and wanting to hear. More stories of how to sift out great gifts, how to think through gifts better, etc.
Awesome book. Amazing ideas for adding value to your relationships and showing gratitude. A must read for anyone who deals with people that they care about.
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