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FREE: The Future of a Radical Price
- Narrated by: Chris Anderson
- Length: 6 hrs and 58 mins
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Publisher's summary
Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival. The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long.
Just think that in 1961 a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor - effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage. Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy.
Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.
In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.
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Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Outdated
- By Rebecca Savage on 01-05-15
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Home Fires
- An Intimate Portrait of One Middle-Class Family in Postwar America
- By: Donald Katz, Jonathan Alter - introduction, Ricky Ian Gordon - afterword
- Narrated by: Joe Barrett, Jonathan Alter - introduction, Ricky Ian Gordon - afterword
- Length: 28 hrs and 15 mins
- Unabridged
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Home Fires is the powerful saga of the Gordon family--real people, names unchanged. Spanning nearly five decades, from the end of World War II to the early 1990s, their story has the scope, depth, wealth of incident, and emotional intensity of a great novel, and an abundance of humor, scandal, warmth, and trauma--the recognizable components of family life. This is also a masterful chronicle of the turbulent postwar era, illuminating the interplay between private life and profound cultural changes.
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The Way We Were
- By Rick on 09-07-14
By: Donald Katz, and others
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Pride and Prejudice [Audible Studios]
- By: Jane Austen
- Narrated by: Lindsay Duncan
- Length: 12 hrs and 3 mins
- Unabridged
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Pride and Prejudice has delighted generations of readers with its unforgettable cast of characters, carefully choreographed plot, and a hugely entertaining view of the world and its absurdities. With the arrival of eligible young men in their neighbourhood, the lives of Mr and Mrs Bennet and their five daughters are turned inside out and upside down.
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Jane Austen Pride and Prejudice
- By Dr. Roberta on 05-28-09
By: Jane Austen
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Empowered
- Ordinary People, Extraordinary Products
- By: Marty Cagan, Chris Jones
- Narrated by: Marty Cagan
- Length: 11 hrs and 9 mins
- Unabridged
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What is it about the top tech product companies such as Amazon, Apple, Google, Netflix, and Tesla that enables their record of consistent innovation? Most people think it's because these companies are somehow able to find and attract a level of talent that makes this innovation possible. But the real advantage these companies have is not so much who they hire, but rather how they enable their people to work together to solve hard problems and create extraordinary products.
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Where’s the meat?
- By Scott on 01-14-22
By: Marty Cagan, and others
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Orlando
- By: Virginia Woolf
- Narrated by: Clare Higgins
- Length: 8 hrs and 38 mins
- Unabridged
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Fantasy, love and an exuberant celebration of English life and literature, Orlando is a uniquely entertaining story. Originally conceived by Virginia Woolf as a playful tribute to the family of her friend and lover, Vita Sackville-West, Orlando's central character, a fictional embodiment of Sackville-West, changes sex from a man to a woman and lives throughout the centuries, whilst meeting historical figures of English literature.
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Magical
- By Mayca on 05-31-05
By: Virginia Woolf
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Do Epic Shit
- By: Ankur Warikoo
- Narrated by: Ankur Warikoo
- Length: 3 hrs and 17 mins
- Unabridged
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Ankur Warikoo is an entrepreneur and content creator whose deep, witty, and brutally honest thoughts on success and failure, money and investing, self-awareness and personal relationships have made him one of India’s top personal brands. In his first book, Ankur puts together the key ideas that have fuelled his journey—one that began with him wanting to be a space engineer and ended with him creating content that has been seen and read and heard by millions. His thoughts range from the importance of creating habits for long-term success to the foundations of money management.
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Epicly Sh*t
- By Anonymous User on 09-30-22
By: Ankur Warikoo
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Brackish Waters
- By: Matt Boren
- Narrated by: Christina Applegate
- Length: 1 hr and 55 mins
- Original Recording
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When Kate wins an item at her children’s elementary school auction - an all-inclusive trip to SeaView at Sandpiper Bay - she thinks it’s just what her family needs after a decade of career disappointments and a marriage on its last legs. She has no reason to believe that said trip is a Fyre Festival-level fraud and, in fact, the catalyst to her unraveling. But it is. Oh, but it is.
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Christina Applegate is everything
- By Julie on 03-21-21
By: Matt Boren
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The Lean Product Playbook
- How to Innovate with Minimum Viable Products and Rapid Customer Feedback
- By: Dan Olsen
- Narrated by: Walter Dixon
- Length: 9 hrs and 54 mins
- Unabridged
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The Lean Product Playbook is a practical guide to building products that customers love. Whether you work at a start-up or a large, established company, we all know that building great products is hard. Most new products fail. This book helps improve your chances of building successful products through clear, step-by-step guidance and advice.
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Weak Narration Makes for a Boring Listen
- By Trent S. on 11-04-16
By: Dan Olsen
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Twelve Years a Slave
- By: Solomon Northup
- Narrated by: Hugh Quarshie
- Length: 7 hrs and 22 mins
- Unabridged
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Hugh Quarshie reads the extraordinary autobiography of Solomon Northup. His harrowing true story, first published in 1853, was a key factor in the national debate over slavery prior to the American Civil War, significantly changing public opinion on the topic of abolition. It tells the horrifying tale of Solomon Northup, an educated, free black man living with his wife and children in New York State, whose life takes an appalling turn when he is kidnapped, drugged and sold into slavery.
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What an Experience
- By Joel on 01-23-14
By: Solomon Northup
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The Secret Agent
- By: Joseph Conrad
- Narrated by: David Threlfall
- Length: 9 hrs and 27 mins
- Unabridged
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Exclusively from Audible. The Secret Agent is based on an actual attempt made in 1894 to blow up the Greenwich Observatory. A labyrinth of greed, corruption, and betrayal, it is the most darkly humorous of all Conrad's tales. It follows a European secret agent, Adolf Verloc, 'a London shop owner' with anarchist leanings who becomes reluctantly involved in a plot to blow up the Greenwich Observatory. Full of great characters, melodramatic irony and psychological intrigue the tale is far from simple....
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Languid & loquacious language
- By Edward Ogden on 11-23-10
By: Joseph Conrad
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Capitalism and Freedom, Fortieth Anniversary Edition
- By: Milton Friedman, Rose D. Friedman, Grover Gardner - prologue
- Narrated by: Michael Edwards
- Length: 7 hrs and 16 mins
- Unabridged
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How can we benefit from the promise of government while avoiding the threat it poses to individual freedom? In this classic book, Milton Friedman provides the definitive statement of his immensely influential economic philosophy - one in which competitive capitalism serves as both a device for achieving economic freedom and a necessary condition for political freedom.
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A poor execution of a great book.
- By Mike S. on 01-25-18
By: Milton Friedman, and others
What listeners say about FREE: The Future of a Radical Price
Average customer ratingsReviews - Please select the tabs below to change the source of reviews.
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Overall
- Kevin Lamken
- 08-17-09
A Fascinating Peek Into The Future
Some won't get it, but for those who see and understand the lessons of this book, a vision of the future emerges. I can already see how our public education model is destined to change, even against great opposition. We can educate the world for less than what it costs to educate America. Teachers fear not, your role will be more valuable in the new models. Now you imagine what FREE will do to other industries.
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- Travis
- 05-10-19
Insightful
A great examination of the Free economy and it the impact it's having on capitalism.
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- Jeanine
- 08-18-12
Changed My Thinking About "Free"...
I enjoyed the marketing history on the concept of 'free'. The author shared more information on this topic than I would have imagined and it was all thought provoking. If you're an entrepreneur, you should give this book a listen. You may rethink the way you decide to promote your products / services. The content was great and I appreciate the author's narration.
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- Cavalucci
- 10-10-17
The future of business is here
Adhere to the ideas provided by this book and your business will thrive. Definetelly loved it
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- £
- 10-02-16
Free book about free. I love it.
much More than I expected and it was even free. this guy practices what he preaches. very useful and interesting info, and quite succinct. I'm off to see what other free stuff he has on audible.
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- Joshua
- 12-12-17
A must read for anyone in business
This book is a must read for anyone in business or seeking to be an entrepreneur or self employed artist. It's not only a good breakdown of "free" throughout history and has great advice for anyone today. The case studies are very deliberate and show how companies today are either fully using the power of "free" and those that are not and have suffered. Highly recommend!
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Overall
- Bill
- 03-10-11
Everyone should read this book
I found such value in Anderson's observations that I developed an honors college course around it. This book details the transforming power of the internet and its use of minimal incremental cost to change the marketplace. Those who understand "FREE" will rule the future. Those who don't will fail.
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- tonya
- 08-24-12
Worthwhile
This book answered a lot of questions and give interesting ideas. Its free but not a waste of time.
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- Azat Vekilov
- 12-13-16
Very informative.
Loved it. Really good concepts and stories. It opened up whole different world for me.
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- Mauricio Fleury Harion
- 03-25-15
very good info
great collection of information and case studies. surprised me in many occasions with insight and ideas.
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